It’s hard to believe there are less than five full months left in the year. But for authors trying to sell books, the good news is that those months include the holidays, when die-hard bookworms are gifting and gobbling up books of all kinds.
What that means for you is that opportunities still abound to boost book sales and make 2018 a banner year. If you plan accordingly, your most successful months of selling lay ahead.
For instance, did you know the Reader Views Literary Awards are in December? And is October’s Frankfurt Book Fair on your radar? Put them on your marketing calendar (or get an Author’s Marketing Calendar from Outskirts Press and have important dates like these available to you in an instant).
A well-crafted marketing calendar is priceless. It gives you solid promotion deadlines to meet, keeps important events and benchmarks in one place, and inspires you keep moving toward your marketing goals. Here are five things you can track on your marketing calendar to finish strong in 2018:
- Literary contest deadlines. It’s not just important to know when a contest is being held; it s vital to keep track of submission deadlines, too. That way, you can plan ahead to complete submission requirements on time.
- Book review opportunities. There may or may not be a firm deadline for a book review. You’ll want to track the ones that do have submission timelines and plan for open-ended reviews in between.
- High-profile book expo dates. There are scores of local, regional, national and international book fairs where you can display your book. It helps to research which ones are appropriate for your book genre, what level of exposure to expect and when you need to complete registration.
- Smart and doable book marketing prompts. Think about some of the little things you can do in between big events to boost your visibility, such as creating a Pinterest page for your book or acknowledging holidays on social media.
- Include resources you can access for more information and assistance. Save links and helpful articles directly to your calendar for future reference. This not only serves as a prompt but keeps you from digging around for the information you need to complete a task.
Needless to say, your marketing plan has a lot of work to do! If you’re not sure how to draft a marketing plan and put it into action, Outskirts Press can help. Or, hire a Personal Marketing Assistant with expertise in promoting all genres of books! As our way of saying thanks, we’ll throw in a FREE 2018 Marketing Calendar when you purchase this or ANY marketing option! Just enter promo code FreeCal2018 at checkout and your calendar will be added to your Author Toolkit within 48 hours.
Now, let’s make 2018 epic!