Summer Series – Marketing Your Book on Amazon – Part 3

Welcome to Part Three of a three-part summer series focusing on successfully and efficiently marketing your book on Amazon. In Part One we discussed writing reviews for other products and books and explained why it is an important part of book marketing. Last time in Part Two we discussed three different techniques for soliciting reviews for your book and how to do it properly. Part Three will introduce you to three fun and interactive steps you can take right now to improve how Amazon’s search algorithm identifies your book.

Part Three: Using Reviews to Create “Activity” Around Your Book on Amazon

There are two obvious components to using reviews to generate book sales on Amazon — writing reviews and getting reviews. But there are also lesser-known elements of online reviews, and those are what we will discuss today. You see, Amazon rewards “activity” around your book by pushing it higher in its search results, because online activity signifies interest, and Amazon displays search results based upon what it “thinks” people are most likely to buy. So by including these steps in your ongoing “Review Process”, you tell Amazon’s program (algorithm) to “weigh” your book heavier than other books or products where these other steps are not being taken.

Step 1 – Indicate that positive reviews for your book are helpful. Each Amazon review includes a question that says “Was this review helpful to you? Yes or No.” As you receive new reviews, indicate that the positive reviews are helpful.

Step 2 – Every time you ask someone to write an online review for your book, also ask that they indicate other positive reviews as helpful. Clicking that little “Yes” button is fast and even kind of fun!

Step 3 – Comment on every review you receive for your book. If you receive a positive review, thank the reviewer for reading your book and for taking the time to write a review. It will encourage OTHER people to buy, read, and review your book. Bonus: If you’ve written another book, different from the book being reviewed, sign-off your comment with “your name, author of the new book, such-and-such.”

If you receive a negative review, ask yourself if you can address the negativity in a positive, non-confrontational or defensive manner. If you can’t, then simply ignore the review (being defensive or argumentative here will do more harm than good). If you can diplomatically and politely address the negative review, do so in a positive, and brief, manner.

If your book is receiving more negative reviews than positive ones, take note! Those comments may not feel like it at the time, but they’re worth their weight in gold. Save all of the feedback you receive and start working on a NEWLY-REVISED edition of your book. There’s nothing quite as rewarding as using the “Insert Product Link” (discussed in Part One) to point a negative reviewer to your newly revised book that incorporates their criticism. Why? Because nine times out of ten, they’re going to buy the book again just to see if you listened to them. Cha-ching!

How to Sell Your Book on Amazon

After a long and sometimes difficult writing journey, your book is finally finished! So…now what? How do you get your book published and into the hands of consumers?

Outskirts Press can help. We are experts in producing professional, high-quality books for self-publishing authors, and we’ll lead you through each step — from copyediting and cover design to formatting and back cover copy.

But the biggest challenge still lies ahead: how to launch your book into the Amazon marketplace and start making sales! Again, Outskirts Press can help. We have a variety of marketing services and experts to guide you through the promotion of your book.

As the President and Chief Marketing Officer of Outskirts Press, publishing and marketing expert, Brent Sampson, has seen firsthand what leads to successful self-published books and self-publishing writers. Companies like Outskirts Press make publishing a book easily within reach. But it’s the marketing, promotion, and publicity efforts that separate the runaway successes from the rest.

Brent Sampson knows that authors who self-publish may have a general sense of what marketing efforts to pursue, but may not understand the specifics well enough to approach their promotional efforts with an effective strategy. His brand-new book, The Book Marketing COACH, compiles the best of his marketing advice shared with Outskirts Press authors over the past decade and makes it available to everyone.

Now that your book is finished, why not give it every advantage in the Amazon marketplace? With Outskirts Press you’ll not only have skilled publishing professionals on your side, but expert, insider’s marketing advice to take your book to the next level.

Your book matters, let’s make it your way. Click here to get started!

RECEIVE THE AMAZON EXTREME PACKAGE AT NO COST!

Want more exposure for your book on Amazon.com? In June, you can have just that — for FREE! One of the most effective ways is with the Amazon Extreme marketing package, which includes an Amazon Kindle edition, Amazon Search Inside the Book submission and Amazon Cover Enhancement — everything an author needs to jump-start book sales on Amazon.com.

  • An Amazon Kindle edition makes your book available to the growing audience of Kindle e-book readers. Because Amazon.com customers still love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition.
  • When you’re a part of the Search Inside the Book program, you allow readers to get a glimpse of your book’s contents. Books that are part of this program are significantly more successful, on average, than books that are not.
  • With the Amazon Cover Enhancement service, Outskirts Press submits an image of the front and back of your cover for your Amazon.com book listing. Books that have this enhancement are much more attractive to buyers.

The Outskirts Press Amazon Extreme marketing package is the perfect way to launch book sales. When you start your publishing journey in the month of June, you’ll receive these valuable marketing options for FREE with the Diamond or Pearl package! Simply enter the promotion code FreeAEJune16 during check out. It’s that easy!

Your book matters, let’s make it your way. Give your book the exposure it deserves — get started today!

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Click to order the Pearl Package
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AUTHOR SPOTLIGHT & SUCCESS STORY

“I plan to get your PR program and help with the marketing as I have the money to do it. You did a great job and I am very happy with Outskirts Press because you made me feel safe with the project. You all did a great job on the book. Thank You for your excellent assistance.”

Charlotte Haile studied the arts at the Washington School of Art and creative writing at the University of Georgia. She has lived in the south all her life and enjoys sharing a good story. The Alexander Treasure is her first novel.

In 1942, Anna Morgan breaks a promise to her father and sets out on Napoleon, an untamed Arabian stallion who takes her on a wild ride to the Alexander plantation-a place forbidden to her because of a longstanding feud between the Morgan and Alexander families. Anna’s adventure leads to the discovery of a valuable pendant-part of a stolen treasure that Andre Alexander brought to Oakwood, Georgia, in the mid-1800s-as well as an encounter with the dashing young Justin Alexander. Despite the feud between their families, Anna and Justin find themselves drawn to each other. But they must keep their love secret, and their union will take them down a path of danger and suspense. Will the Alexander treasure and their families’ greed rip the lovers apart? Or will they find forgiveness and love? Find out in this romantic and suspenseful debut novel — a tale of lust, greed . . . and murder.

-Charlotte Haile, author of The Alexander Treasure