For many of us, the red-and-green bling and piped-in Christmas music at the local big box store — usually before the kids' Halloween candy is even inspected — is the first tip-off that the giving season is around the bend. It always seems ridiculously early to think about the holidays ... but is it really? … Continue reading Why the Holidays Should Be on Your Marketing Radar Now
Tag: book marketing strategy
One of the biggest marketing challenges for authors is generating awareness about their book. Readers have to know a book exists in order to buy it. Outskirts Press has introduced a new book marketing option that puts a self-publishing author’s book in front of over 6,000 potential buyers: the Amazon-branded Featured Book-of-the-Week. The new Amazon-branded … Continue reading An Amazon-branded Featured Book-of-the-Week Option Offers 3 Key Benefits to Self-Publishing Authors
A little bit ago we posted about Outskirts Press authors with higher sales ranks than other self publishing companies. Today, we'd like to add a bit more proof to this statement. Anthony Fasano P.E., the author of Engineer Your Own Success, recently made it to #4 in Engineering and #1 in Hot New Releases Engineering … Continue reading An Author’s Amazon Success Story
Building a recognizable brand is an important part of any author's overall book marketing strategy. One of the ways you can do this is to offer your knowledge through a well-known resource. What if you could connect with a reporter and be sourced in an article publishing in a nationwide magazine or newspaper? Wouldn't you … Continue reading How Self-Publishing Authors Can Use HARO to Promote Their Book