One of the biggest marketing challenges for authors is generating awareness about their book. Readers have to know a book exists in order to buy it. Outskirts Press has introduced a new book marketing option that puts a self-publishing author’s book in front of over 6,000 potential buyers: the Amazon-branded Featured Book-of-the-Week.
The new Amazon-branded Featured Book-of-the-Week options is a direct marketing campaign to over 6,000 opt-in recipients, all readers, writers, and professionals. The email features the featured book’s cover image and title as well as an easy to access link for readers to purchase the book directly from Amazon. In addition to the email, each featured book-of-the-week is featured on the Outskirts Press blog and broadcast to Outskirts Press’ social media community via Facebook and Twitter.
“Getting your book in front of readers is an essential part of any book marketing strategy,” said Elise Connors, Manager of Author Support at Outskirts Press. “This new option provides authors with an easy and affordable way to do just that.”
What benefits can a self-publishing author gain from signing up for the Amazon-branded Featured Book-of-the-Week?
- Increased Exposure – The Featured Book-of-the-Week is sent to over 6,000 email subscribers, nearly 3,000 Facebook users, and more than 1,000 Twitter followers.
- No Effort Marketing – All authors have to do is reserve their Friday. Outskirts Press handles the promotion from there.
- Effective Marketing Techniques – Social media and email marketing are two of the most effective marketing strategies in today’s technology-obsessed society. Not only does this option increase a book’s exposure, but it also provides readers with the convenience of online shopping and internet book reviews.
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