Have you ever watched a movie trailer and felt intrigued by the story, the characters, and the visuals? Have you ever wondered if you could do the same for marketing your book? A book video trailer is a short promotional video that showcases your book in an engaging and captivating way. It can be a … Continue reading 7 Reasons You Should Have a Book Video Trailer
Category: marketing-tips
As this Thanksgiving draws near, it’s time to take stock of everything there is to be grateful for. Coming out of a pandemic, continuing to love and laugh through everything . . . and the rich life of being an independent author! Here are just a few reasons we’re thankful to be self-publishing in these … Continue reading It’s Never Been a Better Time to Self-Publish!
If you've spent much time reading the literature of travel, you'll already know that there are many handy quotes about the process. St. Augustine, for example, is credited with saying that "The world is a book, and those who do not travel read only one page." If you've recently self-published a book on travel, clearly … Continue reading Marketing Your Travel Book in Five Simple Steps
Many authors are turning to social media as a form of advertising to promote their books, build a fan base, and connect with readers in a way not possible in the past. Whether you're new to social media or already have several active accounts, using sites like Twitter, Facebook, LinkedIn, and Instagram to market your … Continue reading Six Tips for Socializing on Social Media to Help Sell Your Book
Children's books may just be the purest distillation of self-publishing perfection: they're beautiful, they have universal appeal to readers of all ages, and they pack an emotional punch which leaves readers hungry for more. But if you've recently self-published a children's book, you already know that marketing your book successfully can still pose some unique … Continue reading Have You Published a Children’s Book? Here’s How to Market It.
Book marketing has changed due to the restrictions of the coronavirus pandemic. However, thanks to modern technology, you can take your book on tour without ever leaving your home. Take your book on the virtual road and connect with bloggers and readers all over the globe with the Virtual Book Tour Launch. Being able to … Continue reading Top 5 Benefits of a Virtual Book Tour
Almost every blog, workshop, and website on the subject of self-publishing advocates for creating a book marketing plan even before your book has been printed. You will already have read about a number of marketing methods, from virtual book tours to book signings to book fair partnerships to glossy mailings featuring your book. Have you … Continue reading 3 Ways to Improve Your Marketing Plan in 2021
Structured and manageable goals are important to those of us who consider ourselves works in progress. Well, it's that time of year when we all start thinking about those goals — in this case, New Year's resolutions. They're especially necessary to moving a book from an unknown publication to a chart-topper. It's a big project! … Continue reading Resolutions Every Author Should Have for the New Year!
It probably isn't news to you that video is an important tool in your toolbox as a self-publishing author, and a critical part of your ongoing marketing strategy. So what videos should you be making, and how do you put those videos to work to sell more books? The Outskirts Press Book Marketing Resource Center … Continue reading Tips for Using Video to Promote Books
Over the last two days, we've discussed book marketing phases that all published authors (self-published or otherwise) would be wise to heed. Phase 1 involves planning, and includes 5 questions, which are: 1. What are your goals with this book? 2. What is your competition? 3. How will you and your book stand-out? 4. What … Continue reading Book Marketing Series 3 (out of 3): Implement