3 Reasons a Social Media Strategy Can Help Your Book Promotion

With the exploding popularity of Facebook, Twitter, LinkedIn, Pinterest and other social media platforms, it’s easier than ever to connect with people all around the world — if you know how to do it. Many, if not most, of the people who would want to buy your book are active on at least one social media platform and, better still, promoting yourself as an author on social media usually costs nothing! With today’s social distancing, social media is more important than ever, and here are 3 reasons to take advantage of it right now:

1. A coordinated strategy across all major platforms (Facebook, Twitter, Linked-In, etc.) creates cartloads of credibility.

2. Each platform reaches a somewhat different demographic, so by targeting multiple social media platforms, you increase your potential readership!

3. Right now, Outskirts Press is offering an instant 10% savings on the Social Media Set-Up & Strategy Toolkit. Just enter the promo code socialten during check-out.

 

NEW Social Media Set-Up and Strategy Toolkit

The Social Media Set-Up & Strategy Toolkit is launching this month to replace the Author Platform option. While many of the successful marketing concepts remain the same, we listened to your feedback and made some moderate improvements, too.

Here’s what the new Social Media Set-Up and Strategy Toolkit includes:

Profile/Account Creation and/or Refinement – select three social media accounts from five choices: Facebook, Twitter, LinkedIn, Instagram or Pinterest:

  • Enhancement of your profile with your book summary, author bio, and photo
  • Eye-catching graphics (flat and isolated 3D images) of your book cover
  • “Shop Now” buttons linked to your Amazon sales page and the OP Bookstore

Social Media Posts:

  • Initial posts for each selected account
  • Recommended posts for your book launch
  • Posting calendar with 120 days of ideas
  • Posts linked/aggregated across multiple social media accounts

Target Marketing and Advertising:

  • Research and identify your target audience on each account
  • Connect each account with your target audience
  • Create an ad to use on Facebook
  • Digital clipping service (Google Alert) to notify you of any mention of you or your book on the internet

You’ll also receive access to our Social Media video series as well as valuable tip sheets to help you even more.

You already know how important social media is when it comes to marketing and promoting your books. The new Social Media Set-Up & Strategy Toolkit gives you everything you need to hit that jungle swinging!

 

Six Tips for Socializing on Social Media to Help Sell Your Book

Many authors are turning to social media as a form of advertising to promote their books, build a fan base, and connect with readers in a way not possible in the past. Whether you’re new to social media or already have several active accounts, using sites like Twitter, Facebook, LinkedIn, and Instagram to market your book makes good sense. But what makes a successful social media platform? Being social!

The more authors post and share content, engage with their readers, and reach out to form new connections, the more buzz they are able to generate about their books. If you want people to sit up and take notice of you — and your book — commit to posting, tweeting, and/or blogging frequently and regularly.

Before you get started, ask yourself, Who is my audience? And where do they hang out? A young adult audience, for example, is more likely to use Twitter and Instagram; cozy mystery fans tend to hang out on Facebook; and LinkedIn is a good place to market a non-fiction business book. Once you’ve targeted the most effective social media sites to promote your book, it’s time to socialize!

Here are the tips, which are applicable across all social media platforms:

1. Check out what other people are doing.
Familiarize yourself with what kinds of things other authors and book lovers post, what gets the most feedback, and what doesn’t work. Then, once you’ve chosen your social media platforms, follow or “friend” lots of people in order to grow your network of potential fans. With any luck, they’ll follow you back and/or share or retweet your posts. Leave friendly, insightful comments wherever possible to up your chances of connection with others.

2. Post good content.
Statistics show that people respond favorably to pictures, funny memes, quotes that resonate, and humor. But you’ll quickly lose followers if you’re constantly flooding your social media with hard-sell tactics to buy your book. A good mixture of fun, entertaining, or informative posts mixed with occasional news about your book will keep your followers engaged. Many authors post pictures of their book’s cover, information that relates to the theme of their book, or teasers about what they can look forward to next.

3. Post regularly.
People will lose interest if they only see posts from you once in a while. For the best results, commit a certain amount of time each week to social media. Some authors use a calendar and plan their posts weeks in advance; others post frequently and spontaneously. Whatever your style, the more you post, the more likely it is that people will retweet or share your posts with others. Feeling uninspired? If you don’t have anything to say, retweet or share other people’s content. Or share links to other authors you admire. They’ll be thankful for the acknowledgment and may even return the favor!

4. Be authentic.
Your readers want to get to know YOU, so don’t try to copy other authors or celebrities — or your readers will sense your inauthenticity. By posting content that reflects who you are, what’s important to you, and what’s relevant to your book’s genre, followers will feel a connection to you — and your book.

5. Match the tone of your tweets to your book.
Is your novel lighthearted and humorous? If so, refrain from posting dark, serious content. If your book is non-fiction and aimed toward professionals, your posts should be professional and credible as well. Is your book historical fiction or a fitness guide? Draw from other sources (historical photographs and events, or tips from your own journey toward fitness) to provide content that is informative and/or entertaining, and — most important — linked to your own book.

6. Engage with your followers.
Show your friends and followers that you’re engaged and grateful for them by responding to their comments. You can also continue the dialogue with questions: What should you name your next Western hero? What weight loss tips have worked for them? What’s the scariest setting for a horror novel? Always be personable, polite, and calm in your responses. And don’t engage with trolls or react to negative comments to avoid coming across as immature or unprofessional.

Remember: Building a strong social media platform takes time. If you’re just starting out, be patient — and be social, even if it goes against your introverted nature. If your book is still in the works, now is the perfect time to start building this platform and generate a little hype. Then, when the big day arrives, you can post across multiple social media sites that your book is published and available to the public!

If you’re unsure how to get started with social media and make connections with your target readers, Outskirts Press can help! Tap into the power of social media with our new marketing service, the Social Media Set-Up and Strategy Toolkit.