Do you get overwhelmed trying to keep up with all the deadlines? Do you find yourself missing deadlines and wondering how to fix it? For busy self-published authors, it’s easy to lose track of deadlines when literally every day of every week of the year is packed full of opportunities!
This is where our 2020 Author Marketing Calendar comes in. At Outskirts Press, we know that successful book promotion requires organization, dedication, and access to resources. You supply the dedication, and we supply the necessary organization and resources to keep you on track!
The Outskirts Press Author Marketing Calendar is a compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains literally hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press. It even includes photo opportunities for you to post to increase engagement on your social media sites and ideas on how to market your book when you’re on vacation! All of this information is organized in an easy to follow, month by month format including monthly marketing objectives and recommendations to help focus and direct your initiatives.
The Author Marketing Calendar is just one of many options that we offer to help our authors market their books! If you’ve published a book with Outskirts Press, you can purchase the new and improved 2020 Author Marketing Calendar for just $25, and it will become available for review and download immediately upon placing your order.
As a self-publishing author, you work hard to produce a manuscript that’s compelling, engaging, polished and professional. That hard work doesn’t end when the final flourish hits the last page. In fact, the real journey begins when your book hits the shelves.
It takes more than a marvelous literary work to achieve success as an author; it takes the gumption and drive to promote that work to voracious readers! Outskirts Press has identified 50 authors who have marketed their books successfully — and won a spot in the Top 50 Bestsellers of 2018.
Lisa A. Romano
Kathryn M. Mora
To you, we extend our sincerest congratulations! But we’re not stopping there. As one of our highest selling authors in 2018, you surely can make use of a valuable marketing tool: the Author Marketing Calendar. It’s our gift to you for working so hard to market smartly. This tool gives you access to hundreds of other great marketing tips and information for continued success.
But that’s not all! To keep the momentum going, we’re giving you and other published authors 10% off a Marketing Consultation with Marketing Plan Development. Simply add the option to your shopping card and enter promo code Marketing_Dev10 at checkout.
Congratulations from all of us at Outskirts Press.
Need help getting your own selling efforts off the ground? Connect with an Outskirts Press Personal Marketing Assistant for expert advice, personal assistance and a Custom Marketing Plan that lays the groundwork for successful selling.
Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.
Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.
These are the marketing products and tactics determined to be most popular by our authors for the month of January 2015, listed below in alphabetical order:
Amazon Kindle Submission Service:Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Author’s Marketing Calendar:Plan the whole year in advance with the Marketing Calendar. Marketing services, important deadlines, and promotional tips are interspersed throughout the calendar year to give authors a convenient marketing objective to complete every week.
Barnes & Noble NOOK Submission Service: Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
PR Publicist Campaign:Imagine having a publicist handle your custom press release distribution with targeted distribution and phone call follow-up? Imagine receiving the media leads personally and a clipping service that notifies you whenever your book is mentioned on the Internet.
Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.
Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.
Ever heard of Parkinson’s Law? It’s an edict written by Cyril Northcote Parkinson that states “work expands so as to fill the time available for its completion.” We writers know this well; writers are notorious procrastinators. That’s why projects such as writing and marketing a book – which have no deadline and no gruff editor to bark when it’s passed – don’t always get the attention they deserve.
Let’s all resolve to break Parkinson’s Law in the New Year. With a plan and a few smartly chosen resolutions, you can painlessly boost visibility for your self-published book and hit your highest sales figures yet in 2014.
Resolve to practice good “marketing hygiene.” If distractions and procrastination have been your worst enemy, make it a high priority to eliminate these hindrances, so you can spend the rest of your time focused and productive. Block out times when the TV is off and you’re focused solely on marketing.
Resolve to market on schedule. Make it a point to reach out to as many news entities as possible in 2014. For example, consider making a list of all the radio stations, TV stations, newspapers and magazines in your region and on a national level that might be interested in your book. Divide that list by 10 and send press packets to that number of organizations each week for the next 10 weeks. Follow the same pattern for follow-up calls over the next 10 weeks.
Resolve to hit the airwaves. Consider setting a goal of one radio/TV/newspaper interview per quarter in 2014. If you’re sticking to your scheduled marketing resolution, that’s not an unattainable goal.
Resolve to make connections. Reach out to other writers. Join a writer’s guild in your area and set a goal to attend every meeting. Set other goals to read portions of your work at meetings and gather feedback from others about connections they have made themselves, and marketing leads that proved fruitful for them.
Resolve to reward good behavior. Meeting your periodic goals should be rewarded. Give yourself a little pat on the back for certain benchmarks. For example, reward your first book review (regardless of how positive or negative it turns out) with that new Kindle Fire HD you’ve had your eye on.
A new year means a new start – but only if you set your mind to it! Resolve to get moving now, and move that book a little closer to the top of the bestseller chart before the holidays roll around again.
Get help now marketing your book.
RECEIVE YOUR FREE 2014 AUTHOR MARKETING CALENDAR
Successful book promotion requires an organized plan. Let the Outskirts Press 2014 Marketing Calendar draw your attention to some of the most important book marketing deadlines throughout the year, as well as the most helpful marketing options in the industry.
Best of all, the calendar is absolutely FREE for a limited time for Outskirts Press published authors!
Simply enter the promotion code Free2014 when you check out of your shopping cart by January 15th. Your free marketing calendar will appear immediately in your Toolkit.
It’s just our small way of wishing you a Happy New Year!
“Outskirts Press resources are wonderful and the author representatives execute their jobs professionally. You provide high quality work and excellent service at great value, and I am grateful for the opportunity to benefit from your expert marketing advice after publication. Thank you!”
Regina Ozoemela is a lifestyle and career coach, author, and contributing author of two international bestsellers. Regina and her husband live in Boston, Massachusetts.
Don’t let the obstacles in your life discourage you from accomplishing your goals! In “Success Against All Odds”, you’ll discover the secrets behind finding inspiration and success in your life and career. This simple, easy-to-implement guide will teach you how to: Set positive intentions that inspire you every day so your past does not determine your future; Create alternatives, because the power to change our lives lies within each of us, as does the power to realize our dreams; and find and secure your ideal career using five proven steps. This is a great time to begin a more successful life.
-Regina Ozoemela, author of Success Against All Odds