Tactics for Stretching Your Book Advertising Budget

As a self-publishing author, you’re always looking for ways to get your book in front of new readers, and you’re probably looking for ways to stretch your marketing budget too. At Outskirts Press, our Co-Op Advertising Program is the solution!

The Outskirts Press Co-Op Advertising Program is a powerful, yet affordable tool that gives authors
premium advertising exposure for their book in high-quality magazines or periodicals with other Outskirts Press authors—but at a fraction of what it would cost to run a full-color ad on their own.

Authors marketing their books through the Co-op Advertising Program can secure premium exposure for a minimal amount of money. Each book will occupy a 2″ x 2.5″ space within a full-color, full-page or half-page ad alongside other Outskirts authors. The book’s ad space includes a full-color image of the book’s cover, an abbreviated synopsis, ISBN and retail price, along with all the ordering information necessary to purchase the book.

Outskirts Press offers its authors several options to choose from in the Co-Op Advertising Program. Imagine, YOUR book prominently featured in one of these industry favorites:

  • Foreword Magazine, which reaches over 10,000 librarians, booksellers, agents and other industry professionals
  • Spirituality & Health, which reaches over 200,000 readers exploring the spiritual journey to self-knowledge, authenticity and integration
  • Publishers Weekly, which targets 80,000 booksellers, publishers, librarians, wholesalers, distributors and agents, plus more than 360,000 unique monthly website visitors
  • Bookmarks Magazine, which targets a dedicated and affluent readership of 40,000 and growing
  • New York Times Sunday Book Review. Reach an audience of OVER 4 MILLION book buyers with a co-op advertisement in the go-to guide for holiday book shopping… The New York Times Sunday Book Review. Now is the time to start planning for holiday book marketing so reserve your space today

Space is limited and ads fill up fast … Click below for more details on the Outskirts Press Co-Op Advertising Program and see how easy (and affordable) it can be to promote your book nationwide!

 

How to Effortlessly Get Your Book in Front of Thousands of Readers

With so many marketing options available, it can be difficult to know which option is right for your self-published book.

An excellent avenue to consider is one of the many Co-Op Advertising opportunities offered by Outskirts Press. These options get your book in front of tens of thousands of readers and publishing professionals, and they help your book stand out from the crowd.

Here are some examples:

• Foreword Magazine: Reach more than 10,000 influential book buyers, store owners, publishers, editors, and agents with a co-op advertisement in the leading independent publishing trade magazine.
*For a limited time, you can get your co-op ad in Foreword Magazine for 20% off the regular price! Just place the ad in your Outskirts Press shopping cart and enter promo code 20-Foreword at checkout.

• Bookmarks Magazine: Reach at least 40,000 affluent readers, guaranteed!
*For a limited time, you can get your co-op ad in Bookmarks Magazine for 25% off the regular price! Just place the ad in your Outskirts Press shopping cart and enter promo code Bookmark25pct at checkout.

• Publishers Weekly: Reach over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers in addition to more than 360,000 unique monthly website visitors.

• Spirituality & Health Magazine: Reach more than 85,000 affluent and spiritual book buyers.

When you purchase a co-op advertisement, Outskirts Press will submit a full-color cover image of your book, an abbreviated synopsis, the ISBN and retail price. This marketing option makes it for easy for your audience to find and purchase your book!

For more information and to reserve space in an Outskirts Press Co-op Ad, log into your Publishing Center and select one of the Co-op Advertising Options from the Marketing Solutions menu.

*The current advertising cycle for Foreword and Bookmarks magazines will be the last full-page ads and will be placed on a first-come, first-served basis. Authors who purchase the option after we have filled the last full-page ad will appear in the next half-page ad.

New York Times Features Outskirts Press Self-Publishing Author Nikki DuBose

This holiday season, we continue to feature authors who have taken advantage of the 2016 Holiday Bundle and the benefits of the New York Times Holiday Edition ad. Co-op ads offer authors effective exposure through a well-known, established publication with millions of motivated book lovers!

The New York Times Holiday Edition features self-publishing author Nikki DuBose.

About the Author

Nikki DuBose is a former model, host, and commercial actress who has appeared on the covers of and in editorials for magazines such as Maxim, Glamour, Vogue and Vanity Fair. She is now a writer and public speaker. She is an advocate for mental health and uses her experiences to connect with others.

Washed Away: From Darkness to Light

Nikki DuBose recently turned her career focus towards writing, public speaking, and mental health advocacy and draws firsthand experience from a long-standing battle with childhood abuse, sexual victimization, self-harm, addictions, eating disorders and various mental health issues. Her articles appear regularly online for The Huffington Post, the National Eating Disorders Association, Eating Disorder Hope, Recovery Warriors and Clinical Addiction Recovery Institute (C.A.R.I.).

Her recovery story and advocacy work have been profiled on CBS Los Angeles, People, The Inquisitr, L.A. Weekly and Esquire, among many others. In addition to writing, speaking and advocacy, Nikki is pursuing her degree in psychology, with the goal of one day obtaining her Ph.D.

With the help of James Johanson, who is a strategy consultant and the author of The Road to Wellness: Mastering Mind, Body and Environment, Nikki brings her story to the world with her personal memoir in Washed Away: From Darkness to Light.

Washed Away: From Darkness to Light is an incredible story of one brave woman’s perseverance in the face of daunting life circumstances. Nikki DuBose details her chilling experiences with an eating disorder, childhood sexual abuse, alcoholism and drug abuse – and how she found the strength to rise above and find recovery. This powerful read will inspire those in their own recovery journeys.” —Kristina Saffran, Co-Founder and Co-Executive Director at Project HEAL

“I was truly amazed by her determination to live life. I saw a woman that had every reason to quit and remain silent, but she chose to break through every obstacle that challenged her. I am very grateful that she has taken on the challenge to not only speak about her experiences, but to fight for change in laws that will empower children and survivors to protect themselves. We all need to learn from Nikki and use our voices to create positive change. It is no longer okay for the silence to outweigh the tough discussion. Ignorance will not stop child sex predators from harming our children.” —Matthew Sandusky, Founder & Executive Director of Peaceful Hearts Foundation, Author (Undaunted: Breaking My Silence to Overcome the Trauma of Child Sexual Abuse), Speaker

Are you ready to publish your own book and perhaps find yourself in New York Times next year?

Start Publishing Today

New York Times Features Outskirts Press Self-Publishing Author Joseph Bronson

golfchronicles
This holiday season, we continue to feature authors who have taken advantage of the 2016 Holiday Bundle and the benefits of the New York Times Holiday Edition ad. Co-op ads offer authors effective exposure through a well-known, established publication with millions of motivated book lovers!

The New York Times Holiday Edition features self-publishing author Joseph Bronson.

About the Author

His successful business with global responsibilities has enabled Joseph Bronson to enjoy a unique set of golfing experiences throughout the world. Joe is a member of the Monterey Peninsula Country Club in Pebble Beach, and Cordevalle Golf Club in San Martin California (Host of the 2016 US Women’s Open). He plays golf and practices at least twice a week. He and his wife, Linda, live in San Jose and Pebble Beach, and they have two grown children who also reside in California. Golf Chronicles is his first book.

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Golf Chronicles:
An Amateur’s Lifelong Dedication to the Game

Join the fun in this celebration of all things golf—a series of life stories, vignettes, and essays from the perspective of an ordinary player who simply loves the game. Joe Bronson has played golf for the past 40 years at courses all over the world—from 84 of the top 100 US venues to England, Scotland, Ireland, Italy, France, Portugal, Spain, China, Japan, Singapore, Malaysia, Australia, New Zealand, and even Israel. His book includes an account of the hardest holes and the most enjoyable holes he has played, as well as insights into the current state of the game. From his first round of golf at age 25 to reaching a handicap of four, this dedicated player’s passion for the game shines through in his entertaining yet informative collection of Golf Chronicles.

The book also discusses the current state of the game and some recommendations as to how it can be improved. A surprise ending is also in store for the reader who dares to dive into the final story.

Are you ready to publish your own book and perhaps find yourself in New York Times next year?

Start Publishing Today

New York Times Features Outskirts Press Self-Publishing Author Keith Elkins

This holiday season, we continue to feature authors who have taken advantage of the 2016 Holiday Bundle and the benefits of the New York Times Holiday Edition ad. Co-op ads offer authors effective exposure through a well-known, established publication with millions of motivated book lovers!

The New York Times Holiday Edition features self-publishing author Keith Elkins.

About the Author

A Buffalo resident, Keith Elkins retired from Empire State College as a SUNY Distinguished Service Professor in 1997. He’s since been a volunteer in support of children, working adults and seniors. Currently, he’s founder/writer/performer with the Brainstormers, who dramatize and then discuss with seniors issues of concern to them.


cover-1The Old Guy Goes

On his 40th birthday, community college teacher Eldred Duker feels he’s getting older faster and faster. Childless, he and his wife Marie visit the orphanage he and his now-estranged sister Anne lived in as small children and, as Marie has long wanted to do, end up adopting six-year-old Hope. Hope is sexually assaulted at age 16. Herself molested by one of their mother’s male friends as a child, Anne comes for a visit to help. After Hope is on her own, Marie is killed in a car accident. Slowly at first, Duke starts losing his grip on reality. He seeks revenge on the man whose vehicle killed Marie, looks for relief of his pain by taking a yoga class, falls in love with the instructor Rachel, marries her, sees his daughter Hope married to Dirk and helps Rachel bury her mother. During these years, Duke’s judgment deteriorates. He causes a car accident that kills Rachel, starts drinking regularly and tracks down the man who killed Marie to forgive him and thus himself. Hope and Anne eventually realize that he is no longer capable of taking care of himself and place him a Continuing Care Retirement Community. There, when ER tests given after he breaks a leg reveal that he has a fast-acting fatal disease, they move him back to his old home. Having separated from Dirk, Hope moves in to take care of him and arranges for hospice care. Along with her now-adult children, she and Anne attend his death.

Are you ready to publish your own book and perhaps find yourself in New York Times next year?

Start Publishing Today

New York Times Features Outskirts Press Self-Publishing Author Herbert David Teitelbaum

asamightystream
This holiday season, we continue to feature authors who have taken advantage of the 2016 Holiday Bundle and the benefits of the New York Times Holiday Edition ad. Co-op ads offer authors effective exposure through a well-known, established publication with millions of motivated book lovers!

The New York Times Holiday Edition features self-publishing author Herbert David Teitelbaum.

About the Author

Rabbi Teitelbaum and his wife Robin have two sons and five grandchildren. The Teitelbaum’s presently live in a retirement residence in Palo Alto, California.

As a Mighty Stream: The Life of an American Rabbi

As a Mighty Stream is the personal memoir of Rabbi Teitelbaum.

Rabbi H. David Teitelbaum is a native of San Francisco. In 1951 he was ordained at the Jewish Theological Seminary in New York City. He holds an M.A. in Educational Psychology from Teachers College, Columbia University.

He served as an Army Chaplain during the Korean War. He joined Martin Luther King, Jr. in the struggle for civic rights in Selma Alabama in 1965. In a 1976 mission to the Soviet Union, he brought support to Jewish refuseniks. After serving Congregation Beth Jacob in Redwood City, California for 38 years, he is now Rabbi Emeritus. He has published four booklets on Jewish life cycle events.

Are you ready to publish your own book and perhaps find yourself in New York Times next year?

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New York Times Features Outskirts Press Self-Publishing Author Gerald W. Shaw

tablesturnedshawThis holiday season, we continue to feature authors who have taken advantage of the 2016 Holiday Bundle and the benefits of the New York Times Holiday Edition ad. Co-op ads offer authors effective exposure through a well-known, established publication with millions of motivated book lovers!

The New York Times Holiday Edition features self-publishing author Gerald W. Shaw.

About the Author

Gerald W. Shaw is a retired trial attorney licensed in Ohio and Kentucky. He lives on a small farm in Ewing, Kentucky. He holds an A.B. degree from the University of Kentucky, with a major in political science and a minor in history. He also holds a J.D. degree from Cleveland State University. He spent 8  years in the United States Navy and worked for 10 years for the Ohio Supreme Court.

jack6.000x9.000.inddTables Turned

Henry O’Day, a lawyer-planter widower with a teenaged daughter, owns a small plantation on the Cumberland Plateau in Tennessee in 1860. He secretly is a part of the Underground Railroad, sending runaway slaves north. While he is on a journey to Jackson, Mississippi to rescue a slave woman (the wife of one of the Negroes on his plantation) who has been taken from Crossville, Tennessee to be sold, Republican radicals in Congress are planning to pass punitive legislation which will ensure that plantation owners who continued to keep slaves after President Lincoln announced the Emancipation Proclamation will have their lands confiscated and given to their former slaves. In addition, the owners will be sentenced to a period of servitude on the land under the control of their former slaves. Henry’s life becomes more complicated after he meets a middle-aged woman who stops over in Crossville, with her aged parents, on their way from Vicksburg, Mississippi to Oberlin, Ohio, where she is an instructor and assistant to the President of Oberlin College. After Karen Melaney is accused of being a Union spy, Henry convinces the trio to stay at his farmstead until the matter is resolved. The characters experience many adventures and travels throughout the war-torn south, and other parts of the country, via horseback, mule, stagecoach and steamboat. Henry’s trial before a military court set up by the U.S. Department of War for owning slaves, and the impeachment, conviction and removal from office of President Andrew Johnson culminate in Henry’s representation before the United States Supreme Court of slave owners who have been tried and convicted under the Slaveowners Redemption Act. A ferocious battle among counsel and members of the court takes place as Henry attempts to persuade the tribunal that the Constitution of the United States is not the organic law of the land but is superseded by cosmosean law.

Are you ready to publish your own book and perhaps find yourself in New York Times next year?

Start Publishing Today