31 Ways to Promote Your Book during National Reading Month

National Reading Month is an opportunity for authors everywhere to benefit themselves and others at the same time. Outskirts Press has created a list of 31 ways you can promote yourself and your work during the month of March. Truly successful authors market their books on an ongoing basis, and participating in National Reading Month will give you a chance to share your love of reading with others as well.

  1. Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. If you’re unsure of how to develop a marketing plan, you may consider hiring a Personal Marketing Assistant to assist you. Your Assistant can do all of the planning for you.
  2. Contact local schools. Find out how you can help promote reading all throughout the month of March. If you’re a children’s author, volunteer to read your book at the local library or offer a free copy as a giveaway promotion. And if you show up in the signature Cat in the Hat stovepipe hat, your enthusiasm will be contagious!
  3. Increase online sales through retargeting. If you advertise on Facebook or Google, look into retargeting. Your ads will appear on websites your visitors land on after they’ve been to your website, and research shows that people who left an item in your cart will spend 55 percent more if you retarget them.
  4. Go digital! If you’ve been thinking about a Kindle, Apple iPad, or NOOK edition of your book, Outskirts Press can help you tap into this huge audience by creating new versions of your print book in no time. And multiple formats equal more exposure…
  5. Ask for book reviews. Research shows that positive reviews sell books. Ask for reviews all the time: face-to-face, on your website, on your social media sites, at readings — everywhere. Include excerpts of positive reviews on all your social media and promotional materials (with permission, of course).
  6. Cross-promote with other indie authors. Consider offering to review their books in exchange for their reviews of your book. Or invite other authors to write a guest blog post for your website, and you do the same — with a link back to your site.
  7. Create a mailing list. Actively seek out readers who might like your books at both personal and professional meetings, conferences, your kids’ Little League games and so on. Ask if you can send information about your book, then add them to your mailing list, but make sure there’s an easy way for people to unsubscribe. Use an incentive on your author website to encourage people to sign up for your mailing list — they can be entered into a drawing for a free copy of your book, for example.
  8. Make a “keep in touch” plan. Once you have an active mailing list, establish a schedule for keeping in touch. You don’t want to overshare, so find a reasonable frequency, for example, a monthly newsletter or email blast. If you’re publishing books on a regular basis, provide updates on the status of your next book — the research you’re doing and the interesting things you’ve discovered. Or, write about topics related to the genre of books you publish, or share other titles you think your readers would enjoy.
  9. Alert the media. Send a press release to the local media (newspapers, radio, television) mentioning National Reading Month, your knowledge of the industry, your connection to the community and your independently published book(s). If you’ve planned book signings and other events, mention them in the release as well. Your press release should explain what National Reading Month is, why it’s important, what local organizations are doing to celebrate, and how the media can contact you for additional information. Supplement the press release with your sales sheet and/or positive book reviews you have received.
  10. Give your website a facelift. Is your site visually appealing and inviting? Does it reflect who you are as a writer? Is it easy to navigate? Ask others to give you their first impressions of your site, and make improvements as needed. And don’t forget to make it easy for visitors to purchase your book with a well-designed shopping cart!
  11. Blog about it! Or let others do it for you… Visit websites such as BookBloggerList.com to find bloggers interested in the genre of books you publish who would be open to reviewing your book. You might even get a link to your website or your Amazon book page out of it! This is a great way to increase exposure for your work.
  12. Become a local expert. Visit the National Education Association’s website to find promotional materials, media tips, press release tips, and fact sheets about NEA’s Read Across America celebration. Offer to speak at local schools and NEA events or to local organizations on the importance of childhood literacy.
  13. Share advertising and promotional events with other indie authors whose work complements yours, and split the cost of advertising in your local media to promote your books and events. Or set up a book signing/reading with other indie authors and take advantage of each other’s contacts and readership. Sharing an event with another writer is an excellent way to generate more interest among venues and readers.
  14. Take advantage of book fairs and reading events to promote your book all year long! Some prime opportunities include the London Book Fair, BookExpo America, the Beijing Book Fair, and the Frankfurt Book Fair. You can really make a global splash with the Global Book Tour marketing package from Outskirts Press, which includes a 25% discount for all four book fairs.
  15. Consider a Co-Op ad in a major writing or publishing magazine. Co-Op ads are an economical way to get a full-color ad of your book into a national publication, while sharing that cost with other authors.
  16. Establish a National Reading Month discount. Or contact local bookstores and offer a special reading. Don’t forget to bring extra copies of your book!
  17. Help writers in training. Contact the English departments at local colleges and universities and offer your services as a guest speaker to discuss your experience as an author and the importance of National Reading Month.
  18. Garner book reviews from publications. Start by going to our free Book Review Starter Kit for tips and lists of reviewers. If you’re short on time, Outskirts Press can help with our Book Review Submission service.
  19. Lay the groundwork for your next book by reading the top books in your genre and their reviews on sites like Amazon. Make note of what people like and dislike, and then write an outline that will set your book apart and attract the most readers.
  20. Share the indie-publishing experience. If you know other writers who are ready to publish, help them get started with a referral to Outskirts Press. When you join the Outskirts Press affiliate program, you receive a 10% referral fee after their book is published.
  21. Expand your network. Look for other writers in your area who share your interests. A good place to start is on a site like MeetUp.com, where you’ll probably find a variety of local groups with published and unpublished writers. It’s an excellent way to share resources and get advice from like-minded local people.
  22. Volunteer! Let National Reading Month mark the beginning of your good deeds and participate in local Read Across America activities, whether it’s reading to children or cleaning up after an event. Read to children in hospitals, or head to a retirement center and volunteer to help a senior citizen write their memoir.
  23. Create a book trailer in honor of National Reading Month. (We can help you if you don’t know how.) Showcase your book while sharing your love of reading, writing, and all things literary. Tying the national literacy celebration to your trailer will give it much more visibility.
  24. Arrange book signings. Book signings are special moments for any author, and for book fans. Contact local bookstores and tell them how you’re participating in National Reading Month. Be sure to share positive book reviews that you’ve received and highlight what promotional efforts you’ve taken to help build attendance for your book signing.
  25. Recommit yourself to blogging. If you already have a blog, recommit to generating fresh content. If you don’t have a blog, you’re missing an opportunity to showcase your skills and attract new readers. Build an interactive experience on your blog using polls, asking readers questions, and generate discussions to build relationships with your readers.
  26. Talk about your book everywhere you go — grocery stores, baseball games, waiting rooms, parties — and be sure to keep extra copies with you. Let everyone know you’re excited about your book (without being overly pushy), and your enthusiasm will generate some buzz.
  27. Join the “news-talkers.” News talk shows on local radio stations often host guests to talk about current events. Offer to participate in a show focused on National Reading Month. If the schools in your area are holding reading events, recruit the organizer and offer the talk show host guests who can discuss the issues from different perspectives. Concerned about what to say? Outskirts Press can help with their Top 10 Radio Interview & Media Training service.
  28. Every business has a brand, and as a writer, you should too. Know your market niche and begin developing your own personal brand. For example, Agatha Christie, James Patterson, Dan Brown, and Robert Ludlum are easily recognizable as mystery writers, but they each have a specific perspective or brand. What makes you unique as a writer in your genre? Cultivate your brand to help you stand out in the marketplace.
  29. Get social. Be actively involved in social media sites like Facebook, Twitter, LinkedIn, and Pinterest, and reach out to your audience on a regular basis. You can even set your blog posts to appear automatically on several of these sites to get more mileage out of them. Outskirts Press offers a social media platform set-up service to make it easy for you to get started.
  30. Sponsor a contest. Use your social media exposure to promote your book by using it as the prize for an online contest. Your social media followers could be automatically entered in the contest by voting on the title of your next book or posting of picture of themselves reading your current novel. Put your writerly imagination to use and be creative!
  31. Set up Google Alerts to send you a notice whenever someone online mentions you, your book titles, or your brand. Decide if the source of the alert would be a good place to join in a conversation or offers additional promotional opportunities.

At Outskirts Press, we know that writers are not always comfortable with the business and sales aspect of being an author. But by adopting a marketing mind-set and vowing to actively promote your book on a regular schedule, you’ll find it does get easier. And there’s no better time to commit to this process than during National Reading Month!
Do you need help putting together a book marketing plan? You may consider working with your very own Personal Marketing Assistant. Your Assistant will work with you, one-on-one to both develop and implement a custom marketing plan for your book.

How to make your book stand out in a crowded market

It’s a terrific feeling to realize your dream and hold your shiny new published book in hand. But if you want other people to get their hands on it too, you’re going to need a good marketing strategy.

When you publish your book through Outskirts Press, you not only have a team of experts to walk you through each publishing step: you also have marketing experts and a variety of promotional options to help you get the word out about your book.

Outskirts Press is proud to announce a new marketing option for its published authors — the PW Select advertisement. PW Select is a monthly supplement by Publishers Weekly dedicated to the self-publishing industry. Each issue features interviews with authors, book announcements and listings, news, features, analyses, book reviews, and more. Publishers Weekly (PW) is a powerful trade magazine that targets publishers, librarians, booksellers and literary agents. Now, with the PW Select advertisement, Outskirts Press published authors can increase exposure for their books by getting them in front of Publishers Weekly subscribers (and more!).

Here’s what the PW Select advertisement includes:

  • a listing in Publishers Weekly‘s print and digital editions
  • a listing of your book in Publishers Weekly‘s special announcements database powered by Edelweiss (which reaches tens of thousands of booksellers, librarians, and reviewers!)
  • feature placement on the home page of PublishersWeekly.com
  • feature placement on the home page of BookLife.com
  • a listing in the BookLife Report weekly email newsletter (which currently goes out to 10,000 recipients)
  • social media promotion, including BookLife’s Twitter and Facebook platforms

Plus you will receive:

  • a six-month digital subscription to Publishers Weekly
  • a one-year digital subscript to Publishers Weekly’s PW Select monthly supplement

Start promoting your book with PW Select now, and discover what a smart and strategic marketing move PW Select can be!

10% Off Publishers Weekly Co-op Ad — Act Now!

Want to reach thousands of people with a proven interest in literature? Want to do it on the cheap? Let Outskirts Press self-publishing experts handle all the details!

Publishers Weekly reaches more than 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers, in addition to more than 360,000 unique monthly website visitors with a color ad in the “most visible and trusted publication to market your products and services.”

You can reach this influential readership with a Co-Op advertisement.

Co-Op Advertising allows you to secure premium, full-color exposure for your book in a high-quality trade publication for a minimal amount of money. Your book will occupy a 2″ x 2″ space along with other titles within a full-color ad. Your ad space will include a full color cover image, an abbreviated synopsis, the ISBN and retail price of the book. All books will include retail and wholesale ordering information.

Here’s an example of the full-color author co-op ad you can expect to share in Publishers Weekly:

HOW TO ORDER:

To get more information and reserve your space in a Publishers Weekly Co-Op Ad, sign-in to your Publishing Center. Reservations are taken on a first-come first-served basis based upon receipt of payment.
 
Have you advertized yet? What are you waiting for?

Order Your Publishers Weekly Co-op Ad Today!

Today Only, Receive 10% off Any Co-Op Ads!

At Outskirts Press, our “Co-Op advertising” program can help you save money while promoting your book to large audiences of national magazines like Publishers Weekly and Spirituality & Health. It allows you to receive premium exposure for your book in high-quality magazines or periodicals with other Outskirts Press authors at a fraction of what it would cost to do it alone.

With Co-Op Advertising, your book will occupy approximately a 2″ x 2.5″ space along with other select titles within a full-color, full-page ad. Spaces are limited to 12 books per issue and fill up fast.

Click to orderSave 10% promoting your book in Publisher’s Weekly

Publisher’s Weekly reaches over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors.

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Click to orderSave 10% advertising in Boston Review

Boston Review reaches over 30,000 intellectual readers of ideas, independent and nonprofit. They cover lots of ground-politics, poetry, film, fiction, book reviews, and criticism.

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Click to orderSave 10% promoting your book in Bookmarks Magazine

Bookmarks Magazine reaches over 40,000 readers. This magazine is a book buyer’s magazine. People who buy books turn to this magazine to find the next best read.

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Click to orderSave 10% promoting your book in Spirituality & Health Magazine

Spirituality & Health Magazine reaches over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers.

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Click to orderSave 10% promoting your book in ForeWord Reviews Magazine

ForeWord Reviews Magazine reaches over 10,000 librarians, booksellers, agents and other industry professionals. It is also sent directly to small press buyers at the chains.

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Through midnight, you can receive 10% off any of our co-op ads instantly when you reserve your spot today and use the promotion code COOPAUG13

Now through June 30, receive 10% off Co-Op ads!

At Outskirts Press, our “Co-Op advertising” program can help you save money while promoting your book to large audiences of national magazines like Publishers Weekly and Spirituality & Health. It allows you to receive premium exposure for your book in high-quality magazines or periodicals with other Outskirts Press authors at a fraction of what it would cost to do it alone.

With Co-Op Advertising, your book will occupy approximately a 2″ x 2.5″ space along with other select titles within a full-color, full-page ad. Spaces are limited to 12 books per issue and fill up fast.

Click to orderSave 10% promoting your book in Publisher’s Weekly

Publisher’s Weekly reaches over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors.

text

Click to orderSave 10% advertising in Boston Review

Boston Review reaches over 30,000 intellectual readers of ideas, independent and nonprofit. They cover lots of ground-politics, poetry, film, fiction, book reviews, and criticism.

text

Click to orderSave 10% promoting your book in Bookmarks Magazine

Bookmarks Magazine reaches over 40,000 readers. This magazine is a book buyer’s magazine. People who buy books turn to this magazine to find the next best read.

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In addition to Publishers Weekly, Boston Review and Bookmarks Magazine, we also offer Co-Op advertising in Spirituality & Health and ForeWord Magazine. You can receive 10% off any of our co-op ads instantly when you reserve your spot today and use the promotion code COOPJUNE13

Receive 10% off Co-Op ads when you order today!

At Outskirts Press, our “Co-Op advertising” program can help you save money while promoting your book to large audiences of national magazines like Publishers Weekly and Spirituality & Health. It allows you to receive premium exposure for your book in high-quality magazines or periodicals with other Outskirts Press authors at a fraction of what it would cost to do it alone.

With Co-Op Advertising, your book will occupy approximately a 2″ x 2.5″ space along with other select titles within a full-color, full-page ad. Spaces are limited to 12 books per issue and fill up fast.

Click here to promote your book in Spirituality & Health, which reaches over 200,000 readers who are exploring the spiritual journey to self-knowledge, authenticity, and integration.

Click here to promote your book in ForeWord Magazine, which reaches over 10,000 librarians, booksellers, agents, and other industry professionals. Additionally, ForeWord is sent directly to small press buyers at the chains.

In addition to Spirituality & Health and ForeWord magazine, we also offer Co-Op Advertising in Publishers Weekly, Boston Review and Bookmarks magazine. You can receive 10% off any of our co-op ads instantly when you reserve your spot today and use the promotion code COOPJUNE13.

Click to order

Co-op Advertising for Self-Publishing Authors in Publishers Weekly

Want to reach thousands of people with a proven interest in literature? Want to do it on the cheap?

Publishers Weekly reaches over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers in addition to more than 360,000 unique monthly website visitors with a color ad in the “most visible and trusted publication to market your products and services.”

You can reach this influential readership with a Co-Op advertisement.

Outskirts Press handles all of the details.

Co-Op Advertising allows you to secure premium, full-color exposure for your book in a high-quality trade publication for a minimal amount of money. Your book will occupy a 2″ x 2″ space along with other titles within a full-color ad. Your ad space will include a full color cover image, an abbreviated synopsis, the ISBN, and retail price of the book. All books will include retail and wholesale ordering information.

Here’s the full-color author co-op ad that appeared in the April 30 issue of the Publishers Weekly:


HOW TO ORDER:

To get more information and reserve your space in a Publishers Weekly Co-Op Ad, sign-in to your Publishing Center. Reservations are taken on a first-come first-served basis based upon receipt of payment.
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