How to make your book stand out in a crowded market

It’s a terrific feeling to realize your dream and hold your shiny new published book in hand. But if you want other people to get their hands on it too, you’re going to need a good marketing strategy.

When you publish your book through Outskirts Press, you not only have a team of experts to walk you through each publishing step: you also have marketing experts and a variety of promotional options to help you get the word out about your book.

Outskirts Press is proud to announce a new marketing option for its published authors — the PW Select advertisement. PW Select is a monthly supplement by Publishers Weekly dedicated to the self-publishing industry. Each issue features interviews with authors, book announcements and listings, news, features, analyses, book reviews, and more. Publishers Weekly (PW) is a powerful trade magazine that targets publishers, librarians, booksellers and literary agents. Now, with the PW Select advertisement, Outskirts Press published authors can increase exposure for their books by getting them in front of Publishers Weekly subscribers (and more!).

Here’s what the PW Select advertisement includes:

  • a listing in Publishers Weekly‘s print and digital editions
  • a listing of your book in Publishers Weekly‘s special announcements database powered by Edelweiss (which reaches tens of thousands of booksellers, librarians, and reviewers!)
  • feature placement on the home page of
  • feature placement on the home page of
  • a listing in the BookLife Report weekly email newsletter (which currently goes out to 10,000 recipients)
  • social media promotion, including BookLife’s Twitter and Facebook platforms

Plus you will receive:

  • a six-month digital subscription to Publishers Weekly
  • a one-year digital subscript to Publishers Weekly’s PW Select monthly supplement

Start promoting your book with PW Select now, and discover what a smart and strategic marketing move PW Select can be!

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