Top 10 Best-Selling Books in Self-Publishing for November 2012

It was a productive and lucrative fall season for Outskirts Press self-published authors!

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, is pleased to announce its top ten best-selling titles for November 2012, according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via http://outskirtspress.com/bookstore. These authors have likely created a solid book marketing strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best-selling books in self publishing during the month of November 2012 were:










Congratulations to our best-selling authors for the month of November 2012!

How can you get your book on the bestseller list? While we can’t make any guarantees on sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are needing a bit of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Are you ready to put a book marketing strategy in place for your self-published book?

Start Publishing

Top 10 Best-Selling Books in Self-Publishing for September 2012

We kicked off the Fall of 2012 with a great month of self-published book sales. Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, is pleased to announce its top ten best-selling titles for September 2012, according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via http://outskirtspress.com/bookstore. These authors have likely created a solid book marketing strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best-selling books in self publishing during the month of September 2012 were:











Congratulations to our best-selling authors for the month of September 2012!

How can you get your book on the bestseller list? While we can’t make any guarantees on sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are needing a bit of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Are you ready to put a book marketing strategy in place for your self-published book?

Start Publishing

Top 10 Best-Selling Books in Self-Publishing for August 2012

The long, hot summer was especially hot in terms of book sales for these self-published authors. Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, is pleased to announce its top ten best-selling titles for August 2012, according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via http://outskirtspress.com/bookstore. These authors have likely created a solid book marketing strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best-selling books in self publishing during the month of August 2012 were:











Congratulations to our best-selling authors for the month of August 2012!

How can you get your book on the bestseller list? While we can’t make any guarantees on sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are needing a bit of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Are you ready to put a book marketing strategy in place for your self-published book?

Start Publishing

Indie Books Dominate Amazon ‘Movers & Shakers’ Ranking

Self-published authors, take heart: Readers are receptive to your work.

In fact, according to the Huffington Post (“Why You Can’t Find Indies in Bookstores,” April 12, 2012),
lovers of literature are scooping up self-published books in unprecedented numbers. So-called “indie” authors recently claimed more than half of the top 20 spots on Amazon’s “Movers & Shakers” list. The list, which is updated hourly, ranks books that rose most quickly in sales over the last 24 hours.

It wasn’t so long ago that self-published authors just didn’t seem to get any love. So why the change of heart? In short, readers recognize a good value when they see one. Self-published ebooks tend to be less expensive than big publishing house offerings, and thanks to author services such as those provided by Outskirts Press, their quality is comparable.

Another factor pushing self-published authors up the sales ladder is the availability of promotional tools and services that weren’t as accessible or as easy or cheap to utilize in the days before the dawn of the Internet. Readers fear what they don’t know. The more self-publish authors like you get the word out about their work, the more those works will be appreciated — and the more they’ll sell!

Learn more about increasing book sales by reading more Outskirts Press’ self-publishing and author inspiration blogs and by visiting the Outskirts Press website to get familiar with what services are available to self-published authors.

Start Self-Publishing Now!

Why Even Great Writers Are Stymied by Internet Marketing

If you’re marketing a book through Amazon, you know that compelling marketing copy on your Amazon sales page is vital to capturing the imaginations of prospective book buyers. However, writing to appeal to calculating, non-human, Internet search engines is far more complex than artfully crafting frilly paragraphs. Search engines simply don’t react emotionally to riveting copy; they use complex algorithms to discover and index relevant content, and then present that content to humans who search for it on the Internet.

Amazon Listing Optimization by Outskirts Press is designed to tailor Amazon sales pages to both human tastes and those confusing search engine algorithms.

As an author, you’ve mastered the art of colorful, descriptive writing. You know just what to say to paint a vivid image in a reader’s mind. However, writing to sell and to attract potential book buyers via Internet search engines is a different animal entirely. It may be unfair, but when it comes to Internet marketing, it’s simply not enough to be a fantastic writer. To channel readers to your page and get them to follow through with a purchase, online copy must balance a number of vital components:

  • Relevant keywords and key phrases that get the page indexed appropriately by search engines such as Google or Yahoo! so that more potential buyers are directed to your sales page.
  • Correct keyword-to-content ratio. Too few keywords and your page won’t turn up in readers’ searches; too many – a technique called “keyword stuffing” – and your page could be rejected entirely by search engines and virtually invisible to book buyers!
  • Technically well-written text with spot-on grammar and punctuation.
  • Enticing language that Instantly grabs readers and compels them to continue reading.
  • Accurate representation of your book.
  • The power to convince potential buyers to make the leap from simply reading the sales page to making a purchase.
  • All the information a buyer needs to follow through with a purchase.
  • Information in an arrangement that makes it convenient and easy for buyers to act on the impulse to buy.
  • Content that is regularly refreshed to give your sales page a renewed bump up the search engine results page (SERP). It’s not sufficient to just write killer sales copy and leave it up in perpetuity; new content must be posted periodically to prevent the page from slowly dropping off the SERP.

In addition to all of these components, it’s also important that the content is produced with the product’s category or industry in mind – in this case, self-publishing — as well as the genre to which the self-published book belongs (fiction, nonfiction, self-help, reference, etc.). It’s enough to make your head spin!

Fortunately, Outskirts Press is uniquely positioned to fulfill all these requirements of Internet marketing copy through a new Amazon Listing Optimization service. As experts in the publishing industry, our staff understands what entices readers to buy. Additionally, our staff of professional marketers includes writers trained in SEO writing techniques, allowing us to improve how your sales page performs in Internet searches and attract more readers to your sales page.

We realize many of our authors, as talented as they are, may not have had the opportunity to train in marketing or SEO copywriting. Our Amazon Listing Optimization allows you to apply our expertise in these disciplines inexpensively and hassle-free, and reap the benefits: additional sales revenue.

Did You Know …? Notable Self-published Classics

What do “The Bridges of Madison County,” “The Joy of Cooking,” and “The Christmas Box” have in common? You guessed it! They were all self-published.

Today, the authors of these and many other self-published books can wax nostalgic about the old days of self-publishing: selling out of car trunks, hawking stacks at every bookstore within a hundred miles of home, and staring at more than a few slammed doors.

In those days – right up until recent years, really – many writers viewed self-publishing as a last resort. It was the only avenue left once all the big (and small) publishing houses rejected their work. These days, independent publishing is a viable first option, offering authors complete freedom and autonomy over their work at relatively little risk.

Today, authors can rely on a number of convenient online services and tools to help them polish their work and package it for mass consumption. And, with a whole world of online publishing opportunities available to them, good, creative writers who play their cards right can reach more people than early self-publishers could ever have imagined.

Times have changed, and we have innovative authors such as Robert James Waller, Irma Rombauer and Richard Paul Evans to thank for blazing a trail and changing perceptions.

Are you ready to experience true creative freedom in publishing your book? Let’s talk…

Self-Publishing Bestseller Spotlight: Cancer – It’s a Good Thing I Got It ! by David A. Koop

When you publish your own book, you should have clearly defined goals. Maybe your ultimate goal is to become a bestselling author or maybe you want to reach a specific audience and change lives. Either way, learning that you have sold enough books to earn recognition is a surprising achievement and one to be very proud of. Here at Outskirts Press, we love to spotlight our bestsellers doing so reveals the possibilities available to self-publishing authors who market their books, using the book promotion tactics we recommend, such as:

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Here is one of the bestselling authors for May 2011:

Cancer – It’s a Good Thing I Got It ! by David A. Koop

The Life Story of a Very Lucky Man

David Koop had it all—a storied business career, beautiful son, and prospects as far as the eye could see. Then a surprise cancer diagnosis turned his life upside down. It was osteo sarcoma—a form of bone cancer—and it was growing on his spine. Doctors told him to get his affairs in order. More than three years later, Koop continues to beat the odds. Cancer: It’s a Good Thing I Got It! is his eye-opening account of a remarkable journey through hospitals, treatments, friendships and emotions as he struggles to maintain a positive attitude and will to live. In this frank and uncensored look at one man’s battle with cancer, Koop reflects on his life before and after the diagnosis. The surprising conclusion will leave you awed at the strength of the human spirit: far from a death sentence, the medical woes unleash a powerful self-assessment that leads Koop to a whole new sense of purpose—and the love he has sought all his life.

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We were lucky enough for David to stop by and answer a few questions about his book and the Outskirts Press publishing experience.

OP: What made you decide that self-publishing would be the best way to publish your book?

“When I decided to write a book I did a lot of research. I was very shocked to find out how little of the book price ends up in the pocket of the Author who actually wrote the book. As a key note speaker I have a marketing platform in place. Self-Publishing was the only way to go for me, not only from a monetary perspective but also in regards to control of the content as well.”

OP: Why did you decide to publish with Outskirts Press?

“I researched the top self-publishing companies and I was impressed by the way Outskirts Press does business. The team approach, the experience that they bring to the table and the actual financial division provides the Author what they need in the way of services at a very reasonable cost.”

OP: Can you share a bit about your book promotion strategy?

“We started marketing this book, Cancer It’s a Good Thing I Got It The Life Story of a Very Lucky Man about three months ahead of our estimated publication date. I shared a little of the book in my keynote speeches and in the workshops that my wife and I offer. At the end of each we made the yet to be published book for sale at a 20% early order price. At thirty days out we sent press release to the local media and book some talk radio spots and received notices in the newspapers in the area. At two weeks out from the launch we did a full-blown Press Release with our publicist, Dan Janal and the story of our book release celebration was picked up by over 52,000 media sites! Our next step is a joint venture partnership we are working on with a couple dozen Internet companies. The goal of which is to push the book onto Amazon’s bestseller list.”

OP: Describe your book in 140 characters or less.

Personal memoir, an uncensored look at life before and after a Cancer battle with surprising conclusion leaving you with a new life purpose.”

OP: How long did it take you to write your book?

“Funny you should ask, I thought I could pound it out in three or four months. Have you heard that joke, “If you want to hear God laugh tell him your plans” Well he was laughing for two years while I struggled to complete my book.”

OP: Are you planning to publish any other books?

“Yes I am working on two other books now in between speaking and signings for my current book.”

Are you looking to publish your own book and receive support like this?

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