When you publish your own book, you should have clearly defined goals. Maybe your ultimate goal is to become a bestselling author or maybe you want to reach a specific audience and change lives. Either way, learning that you have sold enough books to earn recognition is a surprising achievement and one to be very proud of. Here at Outskirts Press, we love to spotlight our bestsellers doing so reveals the possibilities available to self-publishing authors who market their books, using the book promotion tactics we recommend, such as:


Here is one of the bestselling authors for May 2011:

Cancer – It’s a Good Thing I Got It ! by David A. Koop

The Life Story of a Very Lucky Man

David Koop had it all—a storied business career, beautiful son, and prospects as far as the eye could see. Then a surprise cancer diagnosis turned his life upside down. It was osteo sarcoma—a form of bone cancer—and it was growing on his spine. Doctors told him to get his affairs in order. More than three years later, Koop continues to beat the odds. Cancer: It’s a Good Thing I Got It! is his eye-opening account of a remarkable journey through hospitals, treatments, friendships and emotions as he struggles to maintain a positive attitude and will to live. In this frank and uncensored look at one man’s battle with cancer, Koop reflects on his life before and after the diagnosis. The surprising conclusion will leave you awed at the strength of the human spirit: far from a death sentence, the medical woes unleash a powerful self-assessment that leads Koop to a whole new sense of purpose—and the love he has sought all his life.


We were lucky enough for David to stop by and answer a few questions about his book and the Outskirts Press publishing experience.

OP: What made you decide that self-publishing would be the best way to publish your book?

“When I decided to write a book I did a lot of research. I was very shocked to find out how little of the book price ends up in the pocket of the Author who actually wrote the book. As a key note speaker I have a marketing platform in place. Self-Publishing was the only way to go for me, not only from a monetary perspective but also in regards to control of the content as well.”

OP: Why did you decide to publish with Outskirts Press?

“I researched the top self-publishing companies and I was impressed by the way Outskirts Press does business. The team approach, the experience that they bring to the table and the actual financial division provides the Author what they need in the way of services at a very reasonable cost.”

OP: Can you share a bit about your book promotion strategy?

“We started marketing this book, Cancer It’s a Good Thing I Got It The Life Story of a Very Lucky Man about three months ahead of our estimated publication date. I shared a little of the book in my keynote speeches and in the workshops that my wife and I offer. At the end of each we made the yet to be published book for sale at a 20% early order price. At thirty days out we sent press release to the local media and book some talk radio spots and received notices in the newspapers in the area. At two weeks out from the launch we did a full-blown Press Release with our publicist, Dan Janal and the story of our book release celebration was picked up by over 52,000 media sites! Our next step is a joint venture partnership we are working on with a couple dozen Internet companies. The goal of which is to push the book onto Amazon’s bestseller list.”

OP: Describe your book in 140 characters or less.

Personal memoir, an uncensored look at life before and after a Cancer battle with surprising conclusion leaving you with a new life purpose.”

OP: How long did it take you to write your book?

“Funny you should ask, I thought I could pound it out in three or four months. Have you heard that joke, “If you want to hear God laugh tell him your plans” Well he was laughing for two years while I struggled to complete my book.”

OP: Are you planning to publish any other books?

“Yes I am working on two other books now in between speaking and signings for my current book.”

Are you looking to publish your own book and receive support like this?

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