Top 10 Self-Publishing Book Marketing Tactics for June 2016

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of June 2016, listed below in random order:

Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Read a passage or explain more about the book.
Barnes & Noble NOOK Submission Service Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: Introduce your book to libraries, bookstores, media, reviewers, bloggers and readers by running a quarter page full-color ad along with a free preview of your first chapter in this catalog for three consecutive months.

Marketing Telephone Consultation (30 minutes)
Marketing Telephone Consultation (30 minutes): One of our Personal Marketing Assistants will contact you to schedule a one-on-one consultation. After your consultation, you will receive a marketing plan with actionable items that can be used right away to get started selling more books.
Amazon Author Sweepstakes Amazon Author Sweepstakes: This exciting marketing option combines “Amazon” with “Free” so you can offer your very own Amazon sweepstakes to attract more readers! Your free book giveway will be widely promoted and we handle everything for you.
Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.

Start Self-Publishing Now!

Top 10 Self-Publishing Book Marketing Tactics for May 2016

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of May 2016, listed below in alphabetical order:

Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Read a passage or explain more about the book.
Barnes & Noble NOOK Submission Service Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Apple iPad iPhone Standard Edition Apple iPad/iPhone Standard Edition: Millions of iPads have been sold and iPhone revenues account for over HALF of all smart phone revenue in the United States. Is your book a part of this growing market? It can be, simply and conveniently, with iTunes distribution of an iPad/iPhone electronic edition of your book through Apple’s iBooks bookstore.

Marketing Telephone Consultation (30 minutes)
Marketing Telephone Consultation (30 minutes): One of our Personal Marketing Assistants will contact you to schedule a one-on-one consultation. After your consultation, you will receive a marketing plan with actionable items that can be used right away to get started selling more books.
Amazon Branded Featured Book of the Week Amazon-Branded Featured Book-of-the-Week: Get your book and cover, along with an easy way to order your book directly from Amazon into the inbox of a wide audience of literary enthusiasts.
Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Publisher's Weekly Publisher’s Weekly Co-Op Advertising: Reach over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors.
Virtual book tour in the Blogosphere and on social networks Virtual book tour in the Blogosphere and on social networks: A Virtual Book Tour is very similar to a physical book tour. However, instead of loading up copies of your book and driving from bookstore to bookstore and radio station to radio station to promote, you and/or your book can make “appearances” on blogs and social networking sites such as Facebook, Twitter and YouTube – while you stay put in the comfort of your own home.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.

Start Self-Publishing Now!

Start Your Summer Off With an E-book Edition!

When publishing a book for the first time, you’re faced with a myriad of choices. One of those choices will be which medium you’d like to publish your book under: hardcover, paperback, e-book?

Your choice should of course be based on reaching the largest audience possible, which is why Outskirts Press recommends publishing your book in multiple formats.

Even better, this month, Outskirts press is offering the Amazon Extreme marketing package which includes an Amazon Kindle edition, Amazon Search Inside the Book submission and Amazon Cover Enhancement — everything an author needs to jump-start book sales on Amazon.com!

There are readers who prefer the tangibility of pages turning under their fingers, who prefer that ‘new book smell,’ who love wandering into a book shop and perusing the shelves. However, there are a growing number of Kindle and iPad users who prefer the transportability and convenience of an e-book library, which can be chosen with the press of a button, and that can be brought to the beach, on a plane, coffee shop, etc. with ease.

There are some really fun advantages to e-books, for example:

  • E-books are lower-priced than print versions. And people who are on the fence about a book are more likely to take a chance on a lower-priced digital version.
  • It only takes a few seconds to download an e-book and start reading — instant gratification!
  • E-books offer anonymity and privacy for those who prefer not to share what they’re reading with the person sitting beside them on public transit.
  • With syncing, the same book can be read on different devices, whether it’s a Kindle or a Smartphone — you can pick up right where you left off!
  • E-books are better for the environment…and better for your back. A bookshelf doesn’t travel nearly as well.

An Amazon Kindle edition will make your book available to the growing audience of Kindle e-book readers. Because Amazon.com customers still love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition.

The Outskirts Press Amazon Extreme marketing package is the perfect way to launch book sales. When you start your publishing journey in the month of June, you’ll receive these valuable marketing options for FREE with the Diamond or Pearl package! Simply enter the promotion code FreeAEJune16 during check out. It’s that easy!

Your book matters, let’s make it your way. Get started today!

 

START PUBLISHING AND RECEIVE THE AMAZON EXTREME PACKAGE FREE!

Want more exposure for your book on Amazon.com? In June, you can have just that — for FREE! One of the most effective ways is with the Amazon Extreme marketing package, which includes an Amazon Kindle edition, Amazon Search Inside the Book submission and Amazon Cover Enhancement — everything an author needs to jump-start book sales on Amazon.com.

An Amazon Kindle edition makes your book available to the growing audience of Kindle e-book readers. Because Amazon.com customers still love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition.

When you’re a part of the Search Inside the Book program, you allow readers to get a glimpse of your book’s contents. Books that are part of this program are significantly more successful, on average, than books that are not.

With the Amazon Cover Enhancement service, Outskirts Press submits an image of the front and back of your cover for your Amazon.com book listing. Books that have this enhancement are much more attractive to buyers.

The Outskirts Press Amazon Extreme marketing package is the perfect way to launch book sales. When you start your publishing journey in the month of June, you’ll receive these valuable marketing options for FREE with the Diamond or Pearl package! Simply enter the promotion code FreeAEJune16 during check out. It’s that easy!

Give your book the exposure it deserves — get started today!

Click to order the Diamond Package
Click to order the Pearl Package
TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY

“I continue to be very pleased with my experience in publishing with Outskirts Press. Congratulations on your fine service.”

Dr. Douglas Winslow Cooper retired from a career in the environmental sciences that included a Ph.D. in engineering from Harvard, seven years on the faculty of the Harvard School of Public Health, a decade of research and publishing with IBM’s Research Division, and election as Fellow of the Institute of Environmental Sciences and Technology. After writing and publishing his own memoir, Ting and I, he now helps others write and publish their books. His web site is writeyourbookwithme.com.

Praise for Write Your Book With Me “If you’re thinking about writing your own book and need inspiration, step-by-step guidance and lots of encouragement, this book is for you. Doug Cooper…analyzes…the actions you need to make your book a success.” Ginny Carter, The Author Maker, http://www.marketingtwentyone.co.uk “I wish I had a copy of WRITE YOUR BOOK WITH ME as I wrote my first book in 1994. The process by which you can write a book is spelled out step by step, with time-lines, accountability tables, and all the resources necessary to make the journey a pleasure. If you ever thought writing a book was impossible, I encourage you to pick up this book, and you’ll see the possibilities.” Edison Guzman, President, A&E Advertising and Web Design “In these pages I found a great intellect reading widely in the field, consolidating the most practical tips, and expressing them in crisp, down-to-earth prose. He’s also honest-neither promising nor claiming best-selling status-but telling us candidly what works (and doesn’t work) for him and others, motivating us by his passion for writing and his genuine concern for helping fellow writers along the way.” J. Steve Miller, author of “Sell More Books!” and “Why Brilliant People Believe Nonsense.” “As a budding novelist, I’ve read a lot of books on how to write. A lot. I wish I’d had access to this book sooner…. He covers all the different formats: fiction, nonfiction, and memoir. The book starts with an excellent section on why to write in the first place, then covers preparation, the actual act of writing, publishing, promoting and marketing. It covers the whole enchilada….If you’re contemplating writing and publishing, this book should be in your inventory.” Dr. G.E. Nolly, author of the Hamfist series

– Dr. Douglas Winslow Cooper, author of Write Your Book With Me

How to Sell Your Book on Amazon

self publishing newsletter

The Amazon Extreme marketing package from Outskirts Press gives self-publishing authors a triple advantage when it comes to promoting and selling their books!

Amazon, the largest U.S. online retailer, offers proven promotional functions like the popular Kindle edition, Search Inside the Book feature, and Cover Enhancement features. The Outskirts Amazon Extreme marketing package includes all three of these popular options — making it the perfect, economical way to launch your book sales.

  • An Amazon Kindle edition makes your book available to the growing audience of Kindle e-book readers. Because Amazon.com customers still love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition.
  • When you’re a part of the Search Inside the Book program, you allow readers to get a glimpse of your book’s contents. Books that are part of this program are significantly more successful, on average, than books that are not.
  • With the Amazon Cover Enhancement service, Outskirts Press submits an image of the front and back of your cover for your Amazon.com book listing. Books that have this enhancement are much more attractive to buyers.

Click here for more details.

Combine this three-pronged marketing package with the valuable tips and strategies outlined in the brand-new book, The Book Marketing COACH, written by President and Chief Marketing Officer of Outskirts Press, Brent Sampson. This book compiles the best of the marketing advice given to Outskirts Press authors into one easy resource.

The Amazon Extreme marketing package is not available with any other publisher, so get a jump on the competition now. And don’t forget to check out The Book Marketing COACH to give your book every advantage and the ultimate marketing boost!

To get started with the Amazon Extreme package, click below:

TOP 10 DIAMOND BOOKS FROM OUTSKIRTS PRESS AUTHORS

How to Sell Your Book on Amazon

After a long and sometimes difficult writing journey, your book is finally finished! So…now what? How do you get your book published and into the hands of consumers?

Outskirts Press can help. We are experts in producing professional, high-quality books for self-publishing authors, and we’ll lead you through each step — from copyediting and cover design to formatting and back cover copy.

But the biggest challenge still lies ahead: how to launch your book into the Amazon marketplace and start making sales! Again, Outskirts Press can help. We have a variety of marketing services and experts to guide you through the promotion of your book.

As the President and Chief Marketing Officer of Outskirts Press, publishing and marketing expert, Brent Sampson, has seen firsthand what leads to successful self-published books and self-publishing writers. Companies like Outskirts Press make publishing a book easily within reach. But it’s the marketing, promotion, and publicity efforts that separate the runaway successes from the rest.

Brent Sampson knows that authors who self-publish may have a general sense of what marketing efforts to pursue, but may not understand the specifics well enough to approach their promotional efforts with an effective strategy. His brand-new book, The Book Marketing COACH, compiles the best of his marketing advice shared with Outskirts Press authors over the past decade and makes it available to everyone.

Now that your book is finished, why not give it every advantage in the Amazon marketplace? With Outskirts Press you’ll not only have skilled publishing professionals on your side, but expert, insider’s marketing advice to take your book to the next level.

Your book matters, let’s make it your way. Click here to get started!

RECEIVE THE AMAZON EXTREME PACKAGE AT NO COST!

Want more exposure for your book on Amazon.com? In June, you can have just that — for FREE! One of the most effective ways is with the Amazon Extreme marketing package, which includes an Amazon Kindle edition, Amazon Search Inside the Book submission and Amazon Cover Enhancement — everything an author needs to jump-start book sales on Amazon.com.

  • An Amazon Kindle edition makes your book available to the growing audience of Kindle e-book readers. Because Amazon.com customers still love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition.
  • When you’re a part of the Search Inside the Book program, you allow readers to get a glimpse of your book’s contents. Books that are part of this program are significantly more successful, on average, than books that are not.
  • With the Amazon Cover Enhancement service, Outskirts Press submits an image of the front and back of your cover for your Amazon.com book listing. Books that have this enhancement are much more attractive to buyers.

The Outskirts Press Amazon Extreme marketing package is the perfect way to launch book sales. When you start your publishing journey in the month of June, you’ll receive these valuable marketing options for FREE with the Diamond or Pearl package! Simply enter the promotion code FreeAEJune16 during check out. It’s that easy!

Your book matters, let’s make it your way. Give your book the exposure it deserves — get started today!

Click to order the Diamond Package
Click to order the Pearl Package
TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY

“I plan to get your PR program and help with the marketing as I have the money to do it. You did a great job and I am very happy with Outskirts Press because you made me feel safe with the project. You all did a great job on the book. Thank You for your excellent assistance.”

Charlotte Haile studied the arts at the Washington School of Art and creative writing at the University of Georgia. She has lived in the south all her life and enjoys sharing a good story. The Alexander Treasure is her first novel.

In 1942, Anna Morgan breaks a promise to her father and sets out on Napoleon, an untamed Arabian stallion who takes her on a wild ride to the Alexander plantation-a place forbidden to her because of a longstanding feud between the Morgan and Alexander families. Anna’s adventure leads to the discovery of a valuable pendant-part of a stolen treasure that Andre Alexander brought to Oakwood, Georgia, in the mid-1800s-as well as an encounter with the dashing young Justin Alexander. Despite the feud between their families, Anna and Justin find themselves drawn to each other. But they must keep their love secret, and their union will take them down a path of danger and suspense. Will the Alexander treasure and their families’ greed rip the lovers apart? Or will they find forgiveness and love? Find out in this romantic and suspenseful debut novel — a tale of lust, greed . . . and murder.

-Charlotte Haile, author of The Alexander Treasure

Map Your Route to Success with A Personal Marketing Assistant

Crafting the perfect marketing campaign is a big job, especially for a self-publishing author looking to break into a crowded–and demanding–market full of competing simultaneous promotional opportunities! With only so many hours in the day and so much energy to spend, coordinating the distribution of your custom press release, book videos, and reviews in addition to doing what you love most–writing–might seem like an impossible task. How is a busy author supposed to keep up with an engaged social media outreach or follow up leads resulting from a viral video, positive review, or email inbox packed with interview requests following a publicity campaign?

It’s easy to see how life after publishing your book can be just as hectic and stressful as life beforehand: your book isn’t just any product, but rather much, much more. Your book is, in every way and shape and form, an investment. You have already invested your precious time, energy, and other resources in writing it, and the simple fact of the matter is that you will continue to invest more into marketing it. At any point in the process, the sheer volume of work required to go on might prove overwhelming–but it doesn’t have to get that far!

We sometimes harbor a myth in the self-publishing world, a myth that states we have to walk the long and hard path of publishing and marketing our books entirely without assistance or else we’re somehow giving in to something. But here’s another fact worth mentioning: There is nothing wrong in asking for help, especially when that help leaves full creative control exactly where it should be–that is, in the self-publishing author’s hands. One of the most valuable options is 5 hours of one-on-one dialogue with your own Personal Marketing Assistant specifically focused on crafting a methodical and successful marketing campaign that fits your specific book and your specific needs. Your Personal Marketing Assistant will help you develop a general book marketing plan as well as put together a strategy for following up on leads from your work with a PR Publicist. He or she will also help you plan how to reach local bookstores and other centers of activity to pitch your book for a reading or book signing event.

No matter where you’re at in the publishing process, a Personal Marketing Assistant may prove to be the resource that makes a real difference. A little help can go a long way–and a lot of help can go the full distance to ensuring your book reaches a wide audience of new readers. You don’t have to sacrifice any of your independence, your creative control, or any of your rights or privileges as an author in order to lift the full weight of marketing your book and leaving you free to continue doing what you love most to do–writing your next book!

To get started on the path to building a rich marketing campaign, click below!

How to Instantly Increase Your Fan Base with Electronic Editions of Your Book!

Every published author knows the satisfaction of seeing their hard work transformed into a beautiful new book to hold and share with friends and family. Authors who self-publish through Outskirts Press especially know the joy of holding their professionally designed books in hand. But there’s a huge group of loyal “e-readers” looking for electronic editions-potential fans who won’t have access to your book if it’s only in print form!

Along with the paperback or hardcover edition that is included with the various Outskirts Press publishing packages, authors have the option of releasing an e-book edition of their books-whether it’s for Kindle, Nook, Google and/or iPad.

If your goal is to reach as many readers as possible, consider taking advantage of this easy, affordable option and release your book in multiple formats!

Printed books will always be coveted by diehard booklovers. We love libraries and bookstores and eye-catching covers, and we love filling our shelves at home with our favorite titles. Most books still do best in physical form, but there is a growing number of bibliophiles who love their electronic reading devices…and tend to shop for digital editions of books as well as hard copies. Is YOUR book reaching this important demographic?

Digital editions also make an easy an inexpensive way to provide reviewers with a free copy of your book or to hold a contest where the winner receives your digital edition.

Independent authors should take advantage of this digital technology and deliver their books into the hands of an enormous group of consumers. And Outskirts Press authors have the advantage of a team of publishing professionals to make it happen. After all, more formats of your book mean more exposure, and more exposure translates to more success for you!

Outskirts Press makes it easy for self-publishing authors to maximize online distribution of their books. We offer several formats for digital editions, including Kindle, Nook, Google and iPad. Are you ready to publish your own book? Get started today!

Click here for more details!

RECEIVE $599 OF ITUNES DISTRIBUTION FOR FREE!

Want to get your book on iTunes and in front of millions of readers? In May, you can do just that! We are including an iPad/iPhone e-book edition with iTunes distribution to any author that purchases the industry-leading Diamond publishing service or our full-color Pearl publishing service.

That’s valuable exposure for your book and a great deal for you!

Benefits of the Apple iPad/iPhone Edition:

  • Quick and easy way to get your book listed on iTunes!
  • You receive greater exposure for your book. The more outlets where your book is available for sale, the greater the chances that your book will be discovered by potential readers.
  • Standard retail price of $9.99. No fretting over how to price your book on the iBookstore.
  • Guaranteed royalty amount. With standard iBookstore pricing, you’re guaranteed a royalty of $4.00 for each and every book you sell. With the added exposure of the Apple format, that could add up to a lot!
  • No imprint required. No need to publish under your own imprint or mess with ISBNs. This option lets you publish without those requirements.
  • Quick, seamless publishing. The iPad/iPhone Edition goes through Outskirts Press, so you can forget all the hassles of exchanging bank account numbers and other private information. We do everything for you behind the scenes.

How simple can it be? To receive this offer, simply add the popular Diamond package or the full-color Pearl package and enter the promotion code iPadMay16 during check out. It’s that easy!

Give your book the exposure it deserves-get started today!

Click to order the Diamond Package
Click to order the Pearl Package
TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY

“I enjoyed working with Leona. She was supportive and very knowledgeable about the industry. I was lucky to have her in my corner although everyone I dealt with at Outskirts was professional and personable.”

James A. Cutchin grew up in a rural neighborhood in the Florida panhandle. He received his B.S. in social science from Florida State University and completed a hitch in the Army which included a tour of duty in Viet Nam. Upon his discharge from the Army James moved to Hawaii where he spent the next several years as a successful entrepreneur in the resort industry. After thirty-five years he has returned to the panhandle of Florida to retire and continue writing. James has traveled to more than 100 countries and combines his passion for writing, travel and love of history to bring stories to print that beg to be shared by a modern-day audience.

When Private Wotjek joined the Allied fight during World War II, his comrades could not imagine the impact his presence would have in the war. However, soon after his arrival, they realized what a valuable asset Wotjek would prove to be. There was only one small problem: Wotjek was a bear. “Once A Hero” is a historical novel of a Syrian brown bear cub that was orphaned and later, through serendipity, landed in the hands of Polish soldiers escaping the Soviet gulags. The tale is not only endearing, but also based on true events. The bear in the story is today honored and celebrated in several countries for his heroic actions during World War II. The story profiles the bear from birth to adulthood. The journey of a band of Polish soldiers is interwoven in the plot as they travel from their homes in war torn Europe, escape from the Siberian gulags, and travel through the Middle East into Africa. Eventually the paths of the bear and the soldiers cross, and the ten-pound cub is adopted as the troops’ mascot. “Once A Hero” is rich in historically and culturally accurate detail. The characters are well-developed and endearing. Vignettes of colorful escapades are written in a delightfully humorous tone keeping the reader entertained though out.

– James A. Cutchin, author of Once A Hero: The Story of Private Wojtek Bear WWII Soldier