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Category Archives: Marketing Options

Introducing the Barnes & Noble NOOK Edition for Self-Publishing Authors!

Ask any self-publishing author, and they will tell you that it’s incredibly important for their book to be available in as many formats as possible – especially e-formats. Electronic books can be less expensive to publish than their printed counterparts. That, in addition to low overhead, makes ePublishing a very attractive option for authors. As a matter of fact, there are some authors who don’t publish print books at all, but they have very successful writing careers.

Although ePublishing offers very few barriers to entry, some authors still postpone offering their book via electronic channels. Why? More often than not, they are intimidated by the formatting and distribution process. That’s where Outskirts Press comes in. We offer a full suite of electronic publishing services available to all authors – regardless of where their book is published. In addition to our Amazon Kindle and Apple iPad formats, we now offer a Barnes & Noble NOOK edition for authors who wish to offer their eBook for sale through B&N’s distribution network.

When authors purchase this option, they experience the white glove service that is promised to any and all authors who purchase any self-publishing or book marketing services from Outskirts Press. We handle all of the “heavy lifting” (i.e. eBook conversion and formatting, submission to B&N’s distribution network, etc.) for you, and you earn all of the money. You can learn more about or place your order for this option by visiting our Barnes & Noble NOOK edition page.

Ready to get started?

 
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Posted by on October 24, 2011 in Marketing Options

 

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Top 5 Book Marketing Options for August 2011

Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of self-published authors.

Due to popular demand, we are now reporting the Top 5 Book Marketing Options each month (as opposed to the Top 10). This way, you’ll have a small list of recommended options and be able to better prioritize your book marketing efforts.

The top-ranking options are determined by how many self-published authors sign up for them. Many of these products and services are even available to authors who did not publish with Outskirts Press. Visit our Marketing Solutions page to view the growing list of available book marketing options.

These are the marketing products and services determined to be most popular by our authors for August 2011 — listed below in alphabetical order:

Amazon Extreme Package This is a package deal that lets you save 25% on three amazing marketing tactics centered around Amazon: The Amazon Kindle Edition, Search Inside the Book, and the Keyword Search Submission Service. Plus a free copy of the Amazon best selling book, Sell Your Book on Amazon.
Amazon Kindle Edition The Amazon Kindle is a revolutionary wireless reading device that allows its owners to instantly download books and newspapers. This is the new way that people are buying books. However, only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy.
Amazon Search Inside the Book This service allows your potential buyer to browse your book online just as they would in a “traditional” bookstore. This alleviates a lot of the the anxiety associated with purchasing books online.
Custom Press Release Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.
iPad/iPhone Premium Edition with Private Label iBooks Distribution Get enhanced, independent distribution of your own iPad/iPhone electronic edition of your book through Apple’s iBookstore with this option.
Outskirts Press authors who are interested in any of these options can find further details and ordering information by clicking on the name (or image) of the option above. Information about either of these solutions can be found on the Marketing Options page of your Publishing Center. Authors who published elsewhere can visit our Marketing Solutions page to get more information about any of the marketing options available to order.

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Posted by on September 28, 2011 in Advice, Marketing Options

 

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5 Steps to Successfully Launching Your Book

Outskirts Press, the fastest growing self-publishing and book marketing company, announced today the availability to all authors of their exclusive Book Blast Package, a book promotion Tour de Force that combines their five most popular book marketing services at a twenty-five percent savings.  

“Thank you and your staff for developing this vital marketing tool for your authors. As Writing as a Small Business stresses, a web presence is vital and the wave of the future for marketing and selling books. You all proved it.” said Nash Black, author of Writing as a Small Business.

Here are five steps to successfully launching your book:

  1. Have a press release written and distributed by a professional writer.
  2. Send your press release to industry contacts. Follow up with phone calls as appropriate.
  3. Create a sixty second (or less) video trailer for your book and distribute it through online social networks.
  4. Find book reviewers who are committed to providing quality and honest reviews for self-published titles. Submit your book to at least ten of them.
  5. Hire a book marketing consultant to help you with the tasks you may not be feel comfortable working on yourself (i.e. developing a marketing plan, setting up book signings, etc.).

Previously, all of these services had to be ordered separately, but now all of them can be purchased together in a cost-effective package that “makes sense” of book marketing for self-publishing authors.

“With one easy order, any author can now save money and get the promotion of his or her book off to an explosive start,” said Outskirts Press Manager of Author Support, Elise Connors.

The Outskirts Press Book Blast Package is now available for all authors through the self-publisher’s web site www.outskirtspress.com/p/bookblast

 
 

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It’s Time to Start Thinking About Holiday Greeting Cards!

Want to send out a Holiday mailing? What better way than to send a card that also doubles to promote your book?!

Greeting cards are 4.25”x 6” on Premium 14 pt. gloss cover stock. These cards are full color, front and back, and scored for easy folding. The front of the card recognizes the occasion. The inside-left of the card highlights your single book, along with the title, the author name, the cover image, and the webpage address. The inside-right of the card is blank so that you can personalize each card with a handwritten message before folding and mailing them in the included white envelopes.

Greeting cards come in quantities of 250. Outskirts Press authors can also order Custom US First Class Postal Stamps to send out these promotional mailings. Both of these optional marketing products can easily and conveniently be added from the Marketing Options screen of their author’s center.

*Production, printing and shipping can take up to 3-4 weeks. Order now to allow plenty of time to receive your cards for a timely holiday promotional mailing.

** The interior image in the example features “Sell Your Book on Amazon.” Details and cover image will be replaced by the details and cover image for your book.

It’s time to get published and experience book marketing support like this.
Click here for free publishing guides to help you get started.

Start Publishing

 
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Posted by on September 21, 2011 in Holiday, Marketing Options

 

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Meet Margaret, Outskirts Press Personal Marketing Assistant

Successfully marketing a book can be a lot of work. A Personal Marketing Assistant (PMA) is ideal for authors who want marketing assistance that is personal and specific.

Some things your PMA can assist you with include:

  • Soliciting book reviews
  • Contacting local bookstores
  • Completing the verbiage on an author’s webpage
  • Improving your Amazon tactics
  • Scheduling/coordinating book signings
  • And much more!
These services are available to both Outskirts Press published authors and authors that have published their books elsewhere.

Meet one of the Outskirts Press Personal Marketing Assistants:

MargaretFMargaret has been providing Personal Marketing Assistant services for Outskirts Press since December 2010. She has 12 years of marketing and communications experience with diverse organizations and individuals. She consults with several businesses on marketing, operations, and research.

Born and raised in Columbia, South Carolina, she earned a BA from the University of Virginia, a Masters in Mass Communications from the University of South Carolina, and a Masters in Business Administration from Vanderbilt University.

Margaret currently lives in Denver, Colorado and enjoys hiking and camping on the weekends, exploring new restaurants, and traveling to unexpected places.

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Testimonial from Eden Sterlington, author of SatisFillment:

“Margaret Foster is a professional, thorough, and knowledgeable Personal Marketing Assistant. The marketing plan she put together for me yielded immediate and measurable results. I will definitely be buying more time with her. She’s the real deal.”

 

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The Personal Marketing Assistant is available as an a-la-carte option or as part of the Book Blast package where authors can save 25% on 5 powerful marketing services to blast their book into the stratosphere! Outskirts Press authors can easily and conveniently add the Personal Marketing Assistant option or the Book Blast package at any time from the Marketing Options screen of the Publishing Center.

Outskirts Press has a team of Personal Marketing Assistants ready to help you in your book promotion efforts today!

Ready to get published and start receiving
marketing support and services like this?

 
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Posted by on September 14, 2011 in Marketing Options

 

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How to Publish an iBook

By popular demand: Introducing the Apple e-book option for the iPad and iPhone!

Doesn’t your book deserve to be read by over 70 million iPad/iPhone users?

The new iPad/iPhone Premium Edition with Private Label iBooks Distribution from Outskirts Press allows you to reach this large (and constantly growing) market with enhanced, independent distribution of your book through Apple’s exclusive iBookstore.

  • You receive your own unique ISBN just for your Apple e-book
  • You receive Private Label publishing in YOUR name
  • You receive the final .ePub file to keep and use
  • You receive 100% of the net royalties directly from Apple (that’s 70% of whatever retail price you set)
“In the beginning, I looked at working directly with Apple myself on this project. After reviewing everything that was involved; time and money, it was clear that I was way ahead, once again, letting you, the experts handle it all for me.You and the rest of the team members at Outskirts Press know all of the ins and outs involved in each step of the publishing process and that holds true for iBook publishing with Apple as well. You make it so easy to do business with you. All I have to do is make a decision as to which of my publishing dreams I want to accomplish and you and the team at Outskirts Press make it come true. “

- David A. Koop, author of Cancer: It’s a Good Thing I Got It!

This option provides the simplest, most convenient, one-click solution for publishing your book as a iPad/iPhone ebook with full distribution on Apple’s iBookstore in YOUR NAME. Sure, other places may offer a “submission service” but they take all the control of your book, demand changes to the file/copyright page, use their ISBN, and take a portion of your money, too.

Imagine having an electronic edition of your book (in full-color for Pearls!) where the retail price (and your royalty) was not so dependent upon the book’s length. That 100 page full-color book can retail for $9.95 as an Apple e-book and still be in glorious full-color! It’s great for black/white books, too.

Outskirts Press will handle all of the submission details for you, including creating an ePub file (which you get to keep and use in your own marketing efforts) and registering your own eBook ISBN. The only you thing you are responsible for is keeping the money.

Click here to publish an iBook Apple e-book today for the iPad and iPhone.

RECENTLY PUBLISHED DIAMOND BOOKS FROM OUTSKIRTS PRESS

Carol A. Bender left a more lucrative profession in real estate
to pursue a calling in human services. She has worked with abused and neglected children for more than ten years. The roles of teacher/student were often interchangeable. Carol hopes to empower children to think for themselves and use sound judgment. Carol followed her heart and now experiences more joy and wealth than she ever did before. Living in a rambling old farm house with her husband Eric, who she affectionately refers to as Captain Chaos, they are following their dreams of owning a bed & breakfast. Happy to have her grandchildren nearby and plenty of farm animals to keep her company, she shares her adventures, creative process, and much more on her blogs.

“Outskirts Press published my first picture book very fast with constant contact with my representative. I love all the choices given. My marketing opportunities are outstanding with Outskirts Press versus any other sel publisher. I have just begun to see my book take off and I am already doing public readings for children. I am well on my way!”

- Carol A. Bender, author of Picky Eater, That Peter

 

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Top 10 Book Marketing Options for July 2011

Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors. Because we know how confusing it can be to pick the right marketing solution for your book, we publish our list of Top 10 Book Marketing Options each month to help you prioritize your book marketing efforts.

The top-ranking options are determined by how many self-published authors sign up for them. Many of these products and services are even available to authors who did not publish with Outskirts Press. Visit our Marketing Solutions page to view the growing list of available book marketing options.

These are the marketing products and services determined to be most popular by our authors for July 2011 — listed below in alphabetical order:

Amazon Cover Enhancement This is an option that helps you either get your cover on Amazon faster or enhance the way it looks to increase exposure.
Amazon Extreme Package This is a package deal that lets you save 25% on three amazing marketing tactics centered around Amazon: The Amazon Kindle Edition, Search Inside the Book, and the Keyword Search Submission Service. Plus a free copy of the Amazon best selling book, Sell Your Book on Amazon.
Amazon Kindle Edition The Amazon Kindle is a revolutionary wireless reading device that allows its owners to instantly download books and newspapers. This is the new way that people are buying books. However, only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy.
Amazon Search Inside the Book This service allows your potential buyer to browse your book online just as they would in a “traditional” bookstore. This alleviates a lot of the the anxiety associated with purchasing books online.
Book Blast This package includes five of our most popular (and most effective) marketing services, making for very well-rounded book marketing solution. Every Book Blast comes with: a Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video Trailer, and 5 hours with a Personal Marketing Assistant for one price.
Bookmarks (500 count) Bookmarks are a wonderful promotional item to pass out because people rarely throw them away; they actually use them! They might as well use a bookmark that promotes your book.
Book Review Submission Service This solution offers you the convenience of having someone else do some of the book review “grunt work” for you. The fee includes submission to ten different reviewers. Included in the submission is a professionally-written cover letter/press release and your sales sheet, along with a complimentary copy of your book for the reviewer to consider and keep.
Barnes&Noble See Inside This option will allow you to turn Barnes&Noble browsers into buyers by allowing online shoppers to view select pages of your book digitally from the BN.com website.
Custom Press Release Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.
Frankfurt Book Fair With this option, you can get your book exposed to over 250,000 visitors at the most popular book fair and publishing event in Germany.
Outskirts Press authors who are interested in any of these options can find further details and ordering information by clicking on the name (or image) of the option above. Information about either of these solutions can be found on the Marketing Options page of your Publishing Center. Authors who published elsewhere can visit our Marketing Solutions page to get more information about any of the marketing options available to order.

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Is it time to get published and start receiving book marketing services like this?

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Posted by on August 24, 2011 in Marketing Options

 

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Reach a Wider Audience with the Espresso Book Machine

Have you ever seen an Espresso Book Machine (EBM) in action? It’s quite an amazing sight. Think of it like a vending machine for books. You step in front of the machine, make your selection, and the book prints right there in plain sight. How’s that for “print on demand”?

Here’s a brief video that shows you how it works:

Here are a few quick facts about the Espresso Book Machine:

  • All EBM books are perfect bound with paperback covers.
  • A typical book can be produced in three to four minutes.
  • The trim size variable for Outskirts Press books is between 5″ x 8″ to 8.25″ x 10.5″

There is only one downfall to the Espresso Book Machine: there aren’t enough books available on this platform. As a matter of fact, even though we offer a painless and affordable option that allows almost all of our self-published authors (with the exception of Emerald authors) to take advantage of this extra distribution, there are many authors who haven’t taken advantage of this opportunity to reach a wider audience.

Right now, many Espresso Book Machines can be found on college campuses. You can find a full list here: http://www.ondemandbooks.com/ebm_locations.php. Keep in mind, though, the list of locations is constantly expanding.

Outskirts Press authors can purchase EBM distribution by logging into their Publishing Center and clicking to view our suite of available Marketing Solutions.

Are you ready to begin your self-publishing journey?

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Posted by on August 17, 2011 in Marketing Options

 

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Why Book Reviews Are Important for Self-Publishing Authors

Why Book Reviews Are Important for Self-Publishing Authors

When developing your book promotion strategy, it is important to prioritize your activities. The first items on your list should always be the things that will have the greatest impact on your bottom line and require the least effort – especially if you are publishing your book to make money. Writing is about earning a passive income. Thus, the less time you “spend” earning money, the better your return on investment.

Believe it or not – one of the best ways to sell your book is to give it away! That may seem rather strange at first, but allow me to explain…

Most authors look at their book like a baby. It’s beautiful to them, and they are sure that people will want to buy it and read it many times over. That may be very true, but people can’t buy a book if they don’t know it exists. What if they learned about the book from a trusted associate/friend? What if they found a gleaming review for the book online? Wouldn’t they be more likely to purchase your book then? Definitely.

To see what I mean – here’s a review that our CEO, Brent Sampson, received for his book, Sell Your Book on Amazon:


This is only a portion of the review, but can you see how this can help an uneasy book buyer purchase your book? Any book can have a “flowery” description, but an honest review from an unbiased reader speaks volumes.

So, how can I find someone to review my book? That’s a great question – there are many reviewers online. An internet search can help. You can search for terms such as “book blogger”, “book review”, etc. You can also use the Book Blogs Search Engine for topical searches.

Outskirts Press authors who don’t want to do all of the “heavy lifting” themselves can also purchase either of our book review submission services:

Are you a self-publishing author ready to receive marketing support like this?

Start Publishing

 
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Posted by on July 21, 2011 in Advice, Marketing Options

 

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Top 10 Book Marketing Options for June 2011

Top 10 Book Marketing Options for June 2011

Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors. Because we know how confusing it can be to pick the right marketing solution for your book, we publish our list of Top 10 Book Marketing Options each month to help you prioritize your book marketing efforts.

The top-ranking options are determined by how many self-published authors sign up for them. Many of these products and services are even available to authors who did not publish with Outskirts Press. Visit our Marketing Solutions page to view the growing list of available book marketing options.

These are the marketing products and services determined to be most popular by our authors for June 2011 — listed below in alphabetical order:

Amazon Extreme Package This is a package deal that lets you save 25% on three amazing marketing tactics centered around Amazon: The Amazon Kindle Edition, Search Inside the Book, and the Keyword Search Submission Service. Plus a free copy of the Amazon best selling book, Sell Your Book on Amazon.
Amazon Keyword Search Submission Books participating in this service are “tagged” with 10 applicable terms and keywords on Amazon’s Product Detail page. This encourages other visitors to your page to “tag” your book with the same keywords and phrases, which can give more “weight” to those terms in Amazon’s search results.
Amazon Kindle Edition The Amazon Kindle is a revolutionary wireless reading device that allows its owners to instantly download books and newspapers. This is the new way that people are buying books. However, only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy.
Amazon Search Inside the Book This service allows your potential buyer to browse your book online just as they would in a “traditional” bookstore. This alleviates a lot of the the anxiety associated with purchasing books online.
Book Review Submission Service This solution offers you the convenience of having someone else do some of the book review “grunt work” for you. The fee includes submission to ten different reviewers. Included in the submission is a professionally-written cover letter/press release and your sales sheet, along with a complimentary copy of your book for the reviewer to consider and keep.
Barnes&Noble See Inside This option will allow you to turn Barnes&Noble browsers into buyers by allowing online shoppers to view select pages of your book digitally from the BN.com website.
Custom T-Shirt This service offers you a high-quality t-shirt with your book (front cover on the front and back cover on the back). This is great promotional tool – helpful for book signings, networking events, etc.
ForeWord Magazine co-op advertisement This option allows you to advertise your book to over 10,000 influential ForeWord Magazine readers for a fraction of what it would cost to run a color advertisement on your own.
Guaranteed book review from Blue Ink Reviews This option helps authors reach their target audience with a guaranteed and honest review filled with marketing blurbs and promotional “plugs”.
Personal Marketing Assistant The Outskirts Press Personal Marketing Assistant option is ideal for authors who want marketing assistance that is personal and specific. The Personal Marketing Assistant is available to work with you in five hour blocks of time to promote your book in accordance with your plan and goals.
Outskirts Press authors who are interested in any of these options can find further details and ordering information by clicking on the name (or image) of the option above. Information about either of these solutions can be found on the Marketing Options page of your Publishing Center. Authors who published elsewhere can visit our Marketing Solutions page to get more information about any of the marketing options available to order.

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Is it time to get published and start receiving book marketing services like this?

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Posted by on July 20, 2011 in Marketing Options, Top 10

 
 
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