Tag: new marketing option

Marketing Options

New in 2020! Announcing the Media Marketing Blitz Only From Outskirts Press

Are you interested in getting more local media and worldwide exposure for your book? Outskirts Press can help. We are excited to introduce our new Media Marketing Blitz to all our published authors–a comprehensive and laser-focus marketing service that is specifically tailored to introduce (or reintroduce) your book to the media in 2020. Global platforms will be included (like influential bloggers with a worldwide audience), but the Media Marketing Blitz is customized to your immediate vicinity, where your odds for media success and traction are much higher.

  • Local news stations? Check.
  • Local & community newspapers? Check.
  • Local and regional radio stations? Check.
  • Local community outreach and speaking/training opportunities? Check.

After your initial one-on-one personal consultation with your Specialist, we will hand-select, and contact on your behalf, the applicable opportunities listed above as well as specific influential bloggers around the world who we feel have a high probability of either interviewing you or writing about you and/or your book. Don’t worry! Book Blitzing means we do all that heavy lifting for you!

Here are the personal services you receive with your Media Marketing Blitz:

  • 5 hours of personal marketing assistance with a professional, experienced Book Marketing Specialist, which includes a 30-minute 1-on-1 Strategy Session (typically via telephone).
  • Researching, vetting, and contacting up to 10 local media and/or event opportunities in your area
  • Follow-up with each local media outlet
  • Researching, vetting, and contacting influential blogs related to your book’s subject matter for a book review, author interview, or other online event (we guarantee at least two blog “appearances” but it’s not usual to receive many more)
  • Digital “Clipping Service” that automatically notifies you every time your book is mentioned online
  • Promotion of your success on our aggregated social media network (all you have to do is let us know!)

Here are the actionable deliverables you receive with your Book Blitz:

  • A Custom Press Release, including worldwide distribution
  • A Custom Sales Sheet
  • Personal 90-day local book marketing calendar customized to your area
  • A Digital Downloadable Edition of your book to include in digital press kits
  • Additional contacts/opportunities to reach out to above and beyond who your Strategist contacted personally
  • Email and letter templates for use contacting those additional opportunities after your Media Marketing campaign has ended
  • A personal, customized “Author Interview” and “Blog Post” that you can share in its entirety for the convenience of additional bloggers you discover

Authors engaging the services of one of our Marketing Specialists with the purchase of this option can expect an intensive amount of time being spent by the Specialist. As such, reservations are limited and are only available on a first-come, first served basis until our Specialists’ calendars are full.

 

book marketing

Watch Your Book Sales Skyrocket with Barnes & Noble Read Instantly

As more and more books are purchased online, the “experience” of flipping through the pages prior to buying has become a thing of the past. But there’s just no substitute for taking a glance inside the book when considering a book purchase.

Introducing “Barnes & Noble Read Instantly,” the new book marketing service from Outskirts Press that allows your potential customers the ability to literally “flip through” the digital pages of your book on the Barnes & Noble website.

Browsers become buyers and that is why the new Barnes & Noble Read Instantly marketing option is so powerful, offering the online equivalent to browsing a bookstore. Books that participate feature a “Read Instantly” icon superimposed over their Barnes & Noble paperback, hardback, and/or NOOK cover image, which identifies those books as Read Instantly-Capable.

Are you ready to boost your Barnes & Noble book sales. Buy now.

 

Advice, book marketing

Would You Like a Book to Go With The Coffee?

How long does it take to get a cup of coffee from your local Starbucks?

This is not a trick question.

From standing in the queue to getting your steaming espresso – 2 minutes, tops?

How long does it take to order and print a book?

2 days? An hour?

Think again!

If the newest Time Magazine’s “Invention of the Year” is anything to go by, then you can have your book ordered and printed in less than 1 minute!

If your reaction right now is one of total amazement, you are not alone! I felt the same way when I saw that Outskirts Press were offering access to the Espesso Book Machine (EBM), an option that will make your book available from multiple sales channels within record time.

What is Espresso Book Machine (EBM)?

KDP SelectPut simply, the EBM is an automated book-making machine. The operator selects a title to print, and within a few minutes a book emerges, with a full-color cover, trimmed to an exact size, and indistinguishable from the publisher version.

At present, the EBM is the only unique digital-to-print retail solution on the market. The content of these books is fed to the machine via EspressNet, On Demand Books’ growing digital network, consisting of over seven million titles. The benefits of EBM (if you haven’t already figured them out), include:

  • Made to order books, printed and compiled within minutes.
  • Increased points of sale, available at numerous EBM locations.
  • Increased exposure within the publishing industry.
So thing about it, how would you feel if you walked into a coffee shop, and saw a reader sipping Latte with one hand, and flipping pages of your recently published and printed “hot-of-the-press” book.

  

What are you waiting for? Order your Espresso Book Machine Edition Today and become a bestseller!

Marketing Options, Uncategorized

New Marketing Option for Self-Publishing Authors: ForeWord Clarion Guaranteed Book Review

Obtaining book reviews is an important part of your overall book promotion strategy. A positive review from an unbiased reader can often help boost the sales of a book. A book review can help a reader make a decision on one book over another. As important as these reviews are, many books receive either very few or no reviews. As a self-publishing author, how often have you submitted your book to a blogger or other reviewer only to receive no response in return? Or worse yet, have you dreaded even the thought of submitting your book to reviewers?

ForeWord Clarion Guaranteed Book ReviewWhat if you could submit your book for review and actually receive a response — and in a timely fashion? Now Outskirts Press self-publishing authors can now take advantage of our ForeWord Clarion Guaranteed Book Review option. This service allows you to get an unbiased and (most importantly) guaranteed review of your book. You can be confident that the review you receive will be both honest and credible. Also, you know that your book will be reviewed and you won’t have to wait several months like with other reviewers (authors typically receive their review in about ten weeks).

The reviews are written by a professional Clarion reviewer, typically consist of about 200-300 words, and are 100% honest. That means that you could possibly receive a negative review. However, even negative reviews contain elements that can be extracted for marketing purposes and can even be used to improve upon your writing for your next book.

Ready to publish your book and take advantage of marketing services like this?

Start Publishing