New in 2020! Announcing the Media Marketing Blitz Only From Outskirts Press

Are you interested in getting more local media and worldwide exposure for your book? Outskirts Press can help. We are excited to introduce our new Media Marketing Blitz to all our published authors–a comprehensive and laser-focus marketing service that is specifically tailored to introduce (or reintroduce) your book to the media in 2020. Global platforms will be included (like influential bloggers with a worldwide audience), but the Media Marketing Blitz is customized to your immediate vicinity, where your odds for media success and traction are much higher.

  • Local news stations? Check.
  • Local & community newspapers? Check.
  • Local and regional radio stations? Check.
  • Local community outreach and speaking/training opportunities? Check.

After your initial one-on-one personal consultation with your Specialist, we will hand-select, and contact on your behalf, the applicable opportunities listed above as well as specific influential bloggers around the world who we feel have a high probability of either interviewing you or writing about you and/or your book. Don’t worry! Book Blitzing means we do all that heavy lifting for you!

Here are the personal services you receive with your Media Marketing Blitz:

  • 5 hours of personal marketing assistance with a professional, experienced Book Marketing Specialist, which includes a 30-minute 1-on-1 Strategy Session (typically via telephone).
  • Researching, vetting, and contacting up to 10 local media and/or event opportunities in your area
  • Follow-up with each local media outlet
  • Researching, vetting, and contacting influential blogs related to your book’s subject matter for a book review, author interview, or other online event (we guarantee at least two blog “appearances” but it’s not usual to receive many more)
  • Digital “Clipping Service” that automatically notifies you every time your book is mentioned online
  • Promotion of your success on our aggregated social media network (all you have to do is let us know!)

Here are the actionable deliverables you receive with your Book Blitz:

  • A Custom Press Release, including worldwide distribution
  • A Custom Sales Sheet
  • Personal 90-day local book marketing calendar customized to your area
  • A Digital Downloadable Edition of your book to include in digital press kits
  • Additional contacts/opportunities to reach out to above and beyond who your Strategist contacted personally
  • Email and letter templates for use contacting those additional opportunities after your Media Marketing campaign has ended
  • A personal, customized “Author Interview” and “Blog Post” that you can share in its entirety for the convenience of additional bloggers you discover

Authors engaging the services of one of our Marketing Specialists with the purchase of this option can expect an intensive amount of time being spent by the Specialist. As such, reservations are limited and are only available on a first-come, first served basis until our Specialists’ calendars are full.

 

Local Media Outreach For Self-Publishing Authors: Go Big and Go Home (to your hometown, that is!)

If you’ve done any sort of media outreach yourself, you know it is often easier said than done. Success typically comes down to perseverance. But success also depends upon contacting the right people at the right time.

Every city has its share of radio stations, and each of those radio stations have on-air personalities for designated blocks of time. Some radio programs are geared exclusively to music. Others, exclusively to news. And still others exclusively to a mash-up of music, entertainment, and listener engagement. Media Outreach involves identifying the appropriate people to contact and making those in-roads. That typically involves having a media kit.

Since you’re a local author in THEIR area, they’re exponentially more likely to be interested than if you sent an unsolicited pitch to a national or global program like, say, Howard Stern, or NPR.

But Media Outreach doesn’t begin and end with radio. Every major city also has its fair share of local newscasts and entertainment programs on television. These program producers are constantly on the prowl for unique, original programming featuring someone, or something, of local interest. In much the same manner you located and pitched the radio stations, you’ll identify and pitch the television producers, too.

Do you want more than radio and television exposure? How about city-wide newspapers and/or community leaflets or fliers. Almost all commercial areas from the suburbs to the major cities harbor newsletters, newspapers, coupon periodicals, and the like. And what do you think the chances are that your local community newspaper will write an article about a local author with a published book? We’re betting pretty good! In fact, your local community newspapers should also be one of your very first steps on the road to marketing, since the success rate is so high.

For your own free Publishing Kit filled with valuable resources, including “7 Tips to Self-Publish Like a Pro”, visit https://outskirtspress.com/book-publishing.html#ebooks