7 Ways to Build Your Facebook Community:
Imagine Your Book Before Thousands of Faces
Kirk Byron Jones, Ph.D.
Author of Say Yes to Grace: How to Burn Bright Without Burning Out and Creator of “Say Yes to Grace” Facebook Page
If you could place a full page ad about your book in the world’s largest publication each day for free, would you? It’s a no-brainer; of course you would! Free advertising on the world’s largest publication platform by far (500 million users and counting) is exactly what social network and mega-communication force, Facebook, offers.
By the time I published Say Yes to Grace: How to Burn Bright Without Burning Out with Outskirts Press in December, 2010, I had already been promoting it for two months on my personal Facebook page (1,900 friends) and a separate “Say Yes to Grace” page, currently nearing 12,000 supporters. After only five months, thanks to Facebook, my book is literally before thousands of faces each day, and nicely positioned to sell hundreds if not thousands of copies over the next few years.
Here are 7 ways to build a growing and popular Facebook community for your book:
- Use your book title and cover as the name and profile picture for your page. Do not be tempted to do otherwise. Using your title and cover means that people will not only see them prominently presented on your page, but each time you post a comment on Facebook. Your title and cover are guaranteed multiple sightings each day.
- Post regularly on your site. I post a “Grace Inspiration” each morning that usually results in over 100 responses and/or comments. When posting, keep it simple and clear. Enhance your post with a picture from time to time. Regular posts will help to make your site required viewing. Each viewer is a potential book buyer and promoter.
- Respond to the posts of others. Build buyers through dialogue, and not just dialogue related to your book. Read each post to your page, “liking” and making brief comments as you go. Viewers should receive the impression that you are not only speaking, but you are listening as well. Moreover, their comments will educate you about the concerns and issues that really matter to people, providing inspiration and guidance for your future posts.
- Post brief excerpts from your book. Though people will see your book cover each time they see your post, you do well to remind them of the availability of your book by placing the title at the beginning or end of a brief book excerpt. Make sure the excerpt you use is an example of your strongest writing. Here is an example:
“There are times when the most loving thing to do is to let go. Love releasing is a sign of love in its purest expression. Love, free, fine, and full has no needs; it is its own fulfillment.” (From the book, Say Yes to Grace: How to Burn Bright Without Burning Out by Kirk Byron Jones.)
- Purchase Facebook Ads to direct persons to your Facebook page.
- Run Special Offers. Your page affords a magnificent opportunity to make special offers to your supporters. Make sure to clearly state the offer, place a deadline on it, and encourage viewers to share with their Facebook circle of family and friends. Here is a sample offer that included a link to amazon.com:
You don’t have to spend money to secure significant Facebook exposure on a regular basis, but you can. And, it is cheap and easy to do. Facebook has done a good job of explaining the process on their site. My most successful ad is one that includes a striking image (a tree that appears to be dancing) and the question, “Where do you see grace?” Striking image and question is working for me. A “working ad” is one that captures the attention of a viewer in an instant and makes them “want” to click on your ad, and visit your Facebook page or website.
HAPPY GRACE BOOK SATURDAY! Today Only: 1. Purchase SYTG at amazon.com. 2. Email your purchase confirmation to me at email@example.com, and request a free signed copy of one of my other books listed at amazon.com–You Choose! 3. Be sure to include a mailing address in your email in order to receive your free signed book. 4. Please share this post with your Facebook friends you think may be blessed by it.
- Set aside time each day to post, dialogue, and manage your ads. Mornings, 7-7:30, has become my Facebook time. There are few investments that can match the yield of such a small amount of time. So, start today. Put on some soft music and start building your own Facebook community with these seven helpful tips!
(Kirk Byron Jones may be reached at firstname.lastname@example.org, www.sayyestograce.com and“Say Yes to Grace” on Facebook.)
10 thoughts on “Guest Post: 7 Ways to Build Your Facebook Community for Self-Publishing Authors”
It looks like a profile is needed to manage pictures, How does a company like Outskirts handle it? I really do not want this company page associated with my personal FB account. I’m not really part of Convey Education, just trying to help out.
Can you create a FB account under a business name or do you have to use your personal account and create a page for the business?
Thanks for the comment! You can have both a business and personal facebook page. We do recommend that authors create a business page for the book to maintain a certain level of privacy and freedom of interaction between fans.
This says I cannot create a profile using a business name….Sorry not a FB expert.
“”Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand.
I created a page
but the profile requires a person name ? do i just ignore the profile?
You can ignore the personal profile if you’d like.
That’s a great question. You will create a personal profile for personal use of facebook and a page if you want to use it for your business, etc. They look pretty similar, but there is a big difference between creating a facebook page and a facebook profile.
Profiles are meant for individuals and allow you to be “friends” with other users. Pages don’t allow you to “friend” other users, but rather, those users can “Like” your page and your updates will show in their home page feed.