Nearly all self-publishing companies offer writers an “incentive” to join their newsletter or mailing list. In most cases, this is the company’s own “Publishing Guide.” These guides vary from sleek sales brochures to informative books covering the process of self-publishing (typically with that particular self-publishing company). Other self-publishers offer “white papers” or “tip sheets” … Continue reading How “Publishing Kits” Help Self-Publishing Writers
Category: Advice
We all remember the fervor that overtook the publishing industry when e-books hit the mainstream. Suddenly, it was the fastest growing segment and everyone was anxious to make sure their books had an Amazon Kindle e-Book Edition, a Barnes & Noble NOOK Edition, an e-book edition that was available on iTunes, and through Apple iBookstore, … Continue reading The Value of Self-Publishing Multiple Formats/Editions
We talk a lot about book publishing on this blog. We cover promotions, discounts, new publishing options. Sometimes marketing takes a backseat because, let's face it, every book and every author is slightly different. It's challenging to arrive upon hard and fast rules that will work for everyone (although 5 hours with a personal marketing … Continue reading 5 Top Tactics for Successful Book Marketing
As they say on a popular HBO series, winter is coming. In fact, winter has come! So, is anyone else interested in taking a cruise to the Virgin Islands? If so, you may be lucky enough to run into successful Outskirts Press author Ingrid A. Bough as she promotes and sells her book, Violet Loves … Continue reading Self-Published Author Ingrid A. Bough Teaches Us All a Lesson in Book Marketing
Nowadays there is so much activity in the non-traditional publishing space that authors sometimes become confused by all the seemingly random terms being thrown around by various companies. And who can blame them? For one, many of the terms are so new or broad that it seems like many companies fall into more than one … Continue reading Self-Publishing, Independent Publishing, Hybrid Publishing?! Oh, My!
Many writers enter the self-publishing industry with an expectation about what their published book’s retail price will be once it reaches bookshelves. This expectation is based upon their life-long experiences of buying books from authors like Stephen King and J.K. Rowling. They are often surprised and confused when they discover that their 300-page self-published print-on-demand … Continue reading What Does Self-Publishing Have to do with Economies of Scale?
A well-planned book launch party can get your book marketing efforts started off on the right foot by attracting the media and capturing new readers. Whether you are planning on hosting a book launch party at your own house or a more public place (recommended), these 10 rules are ones every author should follow: 1. … Continue reading 10 Rules for Hosting a Book Launch Party
If you’ve spent much time with your latest manuscript, you may have begun to notice that certain errors are both easy to make and easy to miss when revising. This is true of the self-publishing process. If you want to be taken seriously as an author, a professional author with a successful book, there are … Continue reading Self-Publishing Mistakes You Can Avoid
Have you recently self-published a book? The more time you spend exploring your options and opportunities, the clearer it becomes that self-publishing a book is a lot like launching a start-up business ... and that the more you plan, the more you’ll get ahead. There are countless considerations and decisions to make once you make … Continue reading Why Your Book is Like a Start-Up Business
It’s almost December, and that means one thing is most definitely on everyone’s minds: the holidays. We’re in the final stretch to Christmas, with New Year’s already peeking in over the horizon. And while it may be too late to crank out an entire new holiday-themed book for publication by Christmas, this does make the … Continue reading How To Craft the Perfect Holiday-Themed Book