We’re Showing Our Gratitude with a FREE Publishing Package Upgrade and Kindle Ebook

Today is World Gratitude Day, and we can’t help thinking how grateful we are that so many self-publishing authors put their trust in us to help them achieve publishing and book-selling success!

So as our way of saying thanks, we’re giving the gift of a FREE Publishing Package Upgrade AND a FREE Amazon Kindle Ebook Edition in honor of World Gratitude Day. It’s a simple plan: Purchase the Ultimate or Basic publishing package from Outskirts Press from 8 a.m. to 5 p.m. today, and we’ll automatically bump you up to a better package and add an Amazon Kindle Ebook Edition at no charge. For example, did you budget for the Basic Publishing package? Get started now and get the Ultimate at no extra charge and a free Kindle Ebook Edition. Or, put the Ultimate package in your cart and receive our top-of-the-line Full-Color Publishing and the Kindle Ebook Edition!

Purchase your package now and you’ll receive hundreds of dollars worth of extras that aren’t normally included in the package you purchased:

  • a Kindle Ebook version that makes you book available to millions more readers on Amazon
  • additional options for book formatting
  • more professional cover design choices
  • additional author copies
  • greater profit margins
  • other optional products and services that come with the upgraded package

There’s no better time to self-publish. To claim your free publishing package upgrade:

  • Add our Ultimate or Basic publishing package to your cart
  • Enter the promo code Flash-Upgrade at checkout
  • Within 48 hours, we’ll upgrade your publishing package and place your Amazon Kindle Ebook Edition in your Publishing Center
  • Enjoy more publishing services than you thought possible!

Ready to claim your upgrade and ebook version? Call a Publishing Consultant at 1-888-672-6657 (OP-BOOKS), or chat with us using the live chat option on our website for help selecting the option that fits.

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Introducing All-New Author Copy Discounts, Just in time for your Holiday Marketing efforts

The signs of fall are popping up everywhere: cooler weather, changing leaves, pumpkin spice everything. That means the holidays are just around the corner, and the stress and busy schedules that go with it will be here soon. The holidays offer great marketing opportunities for authors, and if you start planning now, you can be enjoy the benefits of holiday marketing while still enjoying the holiday season with friends and family.

Here are some marketing ideas to get you started:

  1. Get your book on the shelves at local businesses and indie bookstores. Talk to these businesses now about a holiday marketing plan. Early bird shoppers have already started, and you want your book on the shelf before the hustle and bustle of holiday shopping begins.
  2. The holidays, in particular, offer all types of opportunities for children’s book authors. Spread the word about your children’s book by posting flyers at local day care centers, libraries, and schools. Also, make sure your book is available at local toy stores.
  3. Host a holiday giveaway, and use social media to promote it. Be sure to use #hashtags on blog and social media posts that are specific to your book’s subject matter.
  4. Offer an eBook on Amazon. Amazon gift cards are one of the most popular gifts among coworkers and casual acquaintances as well as family members. If you already have an eBook version, ask your readers for a priceless holiday gift: a good review online!
  5. Remember the classics. Now is a great time to do marketing classics like book readings, book fairs, limited edition offers, and insider access.

To prepare for all your holiday marketing efforts, it is a good idea to have author copies on hand. To assist you with this, Outskirts Press is now offering all-new discount tiers:

For Black & White and Economy Color, the all-new discount tiers are:

  • 10% off orders of 100 – 499
  • 20% off orders of 500 – 999
  • 35% off orders of 1000 – 1999
  • 50% off orders of 2000+

For Premium Color, the all-new discount tiers are:

  • 10% off orders of 100 – 499
  • 20% off orders of 500 – 999
  • 35% off orders of 1000+

Don’t delay, take advantage of these great discounts and order your author copies today! Be sure to access the “Bulk Order” screen in your Publishing Center for the discounts to be applied.

Order Books Now

Market Fiercely, Effectively & Personally With This Month’s Discount!

We’ve talked about the importance of being prepared for the holidays before and recently here on Self Publishing News, but there’s another facet of the marketing process which might just make those preparations a snap for authors looking to sell their self-published books this Fall: a Personal Marketing Assistant!

But wait—what or who is a Personal Marketing Assistant, and what can one do for you, specifically around the holidays?

First things first! In all the ways that matter, a PMA is every self-published author’s expert advisor on matters of strategic marketing and sales. A PMA is far more than just a cheerleader—if you purchase a 5-hour block of time with one of Outskirts Press’s many fine PMAs, you will walk away with tangible marketing tactics, including:

  • A detailed marketing plan
  • Potential book signing and promotion events
  • A thoughtful and well-developing author platform
  • Follow-up on marketing campaign leads

If you find yourself out to sea on how to develop a book marketing plan or struggling to sort the many hundreds of competing priorities which play into your book sales strategy, it may be time to consult with a PMA. You will emerge freed of the time-consuming responsibilities of arranging and confirming book signings, freed of doubts and concerns over the confusing processes of where, when, and how to set your plan in motion, and freed of the fear that you’ve left your precious book’s sales up to chance and the vagaries of inexpert ideas.

This month, we have even more exciting news than usual! We are offering our PMA option—5 hours of dedicated, one-on-one consultations with a Personal Marketing Assistant—at 10% off in September! All you need to do is add the PMA option to your shopping cart and enter the promo code Save10-PMA at checkout in order to take advantage.

You can now get a head start on sorting out your holiday marketing plan with this amazing discount, and fly into Fall with all the confidence of an author in full control of the publishing and marketing processes!

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Craft a Holiday Marketing Plan *Now* and Beat The Holiday Frenzy!

The trees are growing lush with their fall foliage, the air tastes crisp and sharp with woodsmoke, the kids are back in school, and you know what that means: The holidays are just right around the corner! This is a time of year to celebrate, not only because it means the return of pumpkin spice lattes and mulled cider, but because it is a time of year devoted to partnerships — to sharing delicious food and thoughtful gifts, yes, and to spending time with those we love and cherish.

You can take the guesswork and a good chunk of the stress out of this time of year as an author by innovating your marketing strategies, as there are certain advantages to marketing this time of year that aren’t available to you on just any summer day!

Early bird shoppers are already looking ahead to Christmas, and it makes sense to work alongside local businesses and indie bookstores to put a holiday marketing plan in place now, rather than during the busy holiday rush when your book ought already to be on the shelves! Is your book a children’s book? Make sure your book is made available in local toy stores, too, and maybe put some flyers up in local day care centers, libraries, and schools. Also, think of how great your book could be as a stocking stuffer or Thanksgiving gift basket addition for family members; being generous with your book this time of year could lead to more readers not only within your family, but whoever your family ends up sharing it with as well.

This is also a great time of year for holiday giveaways online. Ramp up your blog and social media posts with relevant tags with an eye for Search Engine Optimization (SEO), and host giveaways specific to each platform! Instagram, Tumblr, Twitter, Goodreads, Facebook, and Amazon all have their own flavor and form for giveaways, so take a peek at what other authors have done in the past and pick an upcoming holiday to center your own event around. Post on pages and accounts relevant to your story — this could be anything from tagging a Twitter account for the state your book takes place in, reaching out to a Goodreads group of readers that your book might appeal to, or maybe even posting to a Facebook event in your area that fits the theme of your book.

Remember that some of the most common gifts among coworkers, vague acquaintances, and even family members are Amazon gift cards; do you have an ebook to offer all these new potential buyers? Going digital means that there were literally be millions of people who will have access to your book, who never would have come across it otherwise. If you already have an ebook version, ask your readers for a priceless holiday gift: a good review online!

Whether we’re talking about an e-book or an audiobook, digital formats offer some other truly exciting possibilities for incentivization. Amazon automatically offers the first ten or so pages for free (the so-called “first chapter freebie“) and you can replicate this on your blog and with other online retailers. Curating your own freebie chapter isn’t an option with Amazon, but it is when you choose the method of delivery via blog or email, and we highly recommend taking the time to edit what makes it into your freebie — this gives you an edge over the Amazon preview, which often cuts off in the middle of a paragraph. Make sure the freebie ends with some sort of natural cliffhanger or emotional hook, to keep your readers coming back!

Don’t forget to work your way through the entire checklist of must-do marketing strategies, either:

  • Book Readings
  • Book Fairs
  • Giveaways & Merch (you don’t want to leverage these as bribes for reviews, but you can certainly use them to incentivize coming to other events where your books are sold, or to encourage the sort of general enthusiasm for your work that will naturally lead to reviews!)
  • Limited Edition Offers & Bundles (comic book authors have created some really good models for bundles that you can use for inspiration, and creating short runs of specialty covers is also a specialty of theirs; don’t hesitate to mix it up to build demand)
  • Insider Access (readers want to feel special for being your fans, and you should reward this impulse; maybe the purchase of a book becomes a ticket to an author interview via Google Hangouts-or maybe it gives them access to a limited-access “behind the scenes” page on your website? The options are endless.)

We know here at Outskirts Press how busy the holiday season can get! We know that you’re also out shopping for your families, preparing feasts, and more. Don’t hesitate to treat yourself to the gift of our services that can help you with these marketing tasks that are so important this time of year!

At Outskirts Press, we have a range of marketing solutions that include a custom press release, an author platform setup through social media, a book trailer with social network distribution, and time with your own personal marketing assistant. This is a great way to ensure you don’t miss out on the perks of holiday marketing, while also ensuring that you don’t miss out on the holiday cheer because you’re too busy worrying about marketing your book!

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Outskirts Press Top 10 Self-Publishing Posts of 2013

With the end of 2013 upon us, we thought it might be nice to look back at the top posts our readers enjoyed the most over the past year. From monthly best sellers to tips on promoting your self-publishing book, this year was filled with great marketing ideas on how to promote yourself as a writer and increase the sales of your masterpiece.

Without further ado, here are the most-visited blog posts from 2013 covering all of these topics and more.

  1. Custom Cover Design for Self-Publishing Writers
  2. Top 10 Best-Selling Books in Self-Publishing for January 2013
  3. Top 10 Best-Selling Books in Self-Publishing for March 2013
  4. 31 Self-Publishing Tips to Promote Your Book During Small Press Month
  5. Self-Publishing Book Marketing – Spring Arbor Christian Distribution
  6. Top 10 Best-Selling Books in Self-Publishing for December 2012
  7. 31 Book Marketing Tips for Self-Publishing Authors
  8. Author Poll: Collette Jackson-Fink wants your help with her cover
  9. Top 10 Best-Selling Books in Self-Publishing for April 2013
  10. Author Poll: Writer William Kenly wants your help with his book cover

Bookmark this page and let Outskirts Press help you get your marketing plans in gear for 2014.