What Does Self-Publishing Have to do with Economies of Scale?

Many writers enter the self-publishing industry with an expectation about what their published book’s retail price will be once it reaches bookshelves. This expectation is based upon their life-long experiences of buying books from authors like Stephen King and J.K. Rowling. They are often surprised and confused when they discover that their 300-page self-published print-on-demand … Continue reading What Does Self-Publishing Have to do with Economies of Scale?