RSS

Tag Archives: kindle

Three Free Amazon Marketing Options Prepare Self-Publishing Authors for Success

Three Free Amazon Marketing Options Prepare Self-Publishing Authors for Success

This April Outskirts Press offers self-publishing authors a trifecta marketing jump-start for their books by taking triple advantage of the immense audience of Amazon.com, the largest online retailer in the United States, to promote their books.  These three Amazon options are free for authors this month with the purchase of a high-quality self-publishing package.

April 5, 2011 – Denver, CO – Outskirts Press, the fastest growing self-publishing and book marketing company, announced today it is offering three of its most popular marketing options (a $300 value) to authors who start their publishing process by Tax Day, April 15th.  These options include the Amazon Kindle Edition, Amazon’s Search Inside the Book submission and Amazon Keyword Search/Tagging. Also included is a free paperback copy of Sell Your Book on Amazon by Brent Sampson.

Authors who start publishing with Outskirts Press by choosing the Diamond, Ruby, or full-color Pearl publishing services will receive over $300 of Amazon marketing options free: the Amazon Kindle edition of their published book, Amazon’s “Search Inside the Book” submission service, and the Amazon Keyword Search tagging function once their book is listed on Amazon.com.  These authors will also receive a free copy of the Amazon bestseller Sell Your Book on Amazon by Outskirts Press CEO Brent Sampson.

“The combination of these Amazon marketing tools are not available with any other publisher,” said Outskirts Press Director of Author Support Kelly Schuknecht.  “Taking advantage of these proven Amazon promotional functions is the perfect — and perfectly economical — way for authors to launch their book sales with gusto by choosing to publish now with Outskirts Press.”

The first prong of the Outskirts Press triple marketing approach is a free Kindle edition of the author’s book.  An Amazon Kindle edition is the proven method to introduce an author’s book to the fast growing audience of Kindle e-book reading device owners.  More than eight million Kindles were sold in 2010 alone.  Because Amazon.com customers love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition.  This is especially true for readers who love fiction.

With Amazon’s Search Inside the Book feature, authors can also dramatically increase their chances to sell their books.  Amazon has found that books that participate in this program are significantly more successful, on average, than books that do not participate.  Being able to browse through sections of the book increases the confidence the customer has in the product and makes it far more likely they’ll purchase a copy of the book.

The third marketing strategy of the Outskirts Press marketing package for authors who begin publishing before April 15th is the Amazon Keyword Search tagging service.  Customers who are looking to buy a book are not usually familiar with an author’s name or even the title of the book.  They search instead by keywords or phrases that describe their interest.  Books participating in this option are “tagged” with ten applicable terms and keywords on Amazon’s Product Detail page.  This encourages other visitors to “tag” the book with the same keywords or phrases and this can give more weight to those terms – and hence the author’s book –  in Amazon’s search results.

Authors who wish to receive high-quality publishing services and over $300 in Amazon marketing services need only enter the valid promotional code while they order their publishing package and place it in their online shopping cart. For details and the promotion code, visit http://outskirtspress.com/promotion.html .

About Outskirts Press

Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control. www.outskirtspress.com.

# # #

Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134

http://outskirtspress.com 1-888-OP-BOOKS

 

 

Tags: , , , , ,

Kindle Formatting for Self-Publishing Authors – Is My Book Supposed to Look Like That?!

You’re stoked that your book is finally available for sale in the Amazon Kindle Store. You’re impressed by Amazon’s royalty agreements. Then you see your book on your brand new Kindle…

Amazon Kindle Edition

Why does it look like that?! That is not how the book looks when it is printed!

It makes sense that self-publishing authors (especially those who don’t regularly read books on a Kindle device or app) might expect the Kindle format to look just like the physical version. After all, a lot of time was put into formatting your book for print.  However, it is important to understand how these two versions differ and why. Once you have a better understanding of how the formatting benefits the reader, you will appreciate your new Kindle Edition in all it’s simplicity.

  • Limited Fonts – Because the Kindle device supports only a limited number of fonts, the fanciness is cut here. So, if you used many uncommon fonts in your book, you can expect the fonts to be changed when you have your Kindle Edition created.
  • Minimal Formatting – Readers view Kindle files on the device itself, wireless phones, and computers. In order for the files to be easy for all users to read, it is necessary to eliminate excess formatting.  Simplicity is key to versatility, and Kindle is no exception.
  • Images and Text Wrapping – Images show differently on a Kindle device than on the apps.  The main difference is that the Kindle device is black and white only, while the apps will show the images in color.  The other difference users will experience is the size of the images, due to differences in screen size.  These things will also affect whether or not text appears around the image or if it is bumped to the next page.
  • No Need For an Index – If your print format contains an index, you should know that adding an index to a Kindle file is akin to adding one to a website. Who needs an index when there are search engines? The same is true for Kindle.  Kindle users can easily search on the device or app by the keyword or phrase and find every location where it exists within the book.

A Kindle book will never look exactly like a print book and that’s a good thing!  Kindle books are designed to be read with ease on a Kindle device or app.  Reading a book on a Kindle can take a bit of getting used to, not only because of the minimal formatting but also the different feel of “turning” and bookmarking pages and making notes.  Regular Kindle users are used to these things and adding superfluous formatting will only make it harder to the user to read.

Self-publishing authors can experience a great deal of success from Kindle sales alone — especially with their attractive royalty agreements. However, you must have correct expectations of the Kindle Edition — including how it’s formatted and why that’s beneficial to the reader.  Once you do, you will be able to recognize Kindle as the priceless gem that it is.

Are you a self-publishing author looking to get your book on Kindle?

Start Publishing

 
6 Comments

Posted by on February 24, 2011 in Marketing Options, Uncategorized

 

Tags: , , , ,

Amazon Kindle Giveaway Winners Announced!

Amazon Kindle Giveaway Winners Announced!

This month two lucky Outskirts Press Facebook Fans were selected to win a FREE Amazon Kindle.  All Facebook Fans were eligible to win.  The following winners were selected randomly:

December 14th – Shaun Scalerandi
December 21st – Josh Sklar

Congratulations Shaun and Josh!

Not a Fan of Outskirts Press on Facebook yet?  Simply click the “Like” button on the top of our Facebook page (www.facebook.com/outskirtspress).

You can also follow us on Twitter @outskirtspress: www.twitter.com/outskirtspress
 
 

Tags: , , , , ,

Self-Publishing Book Marketing on Amazon

Self-Publishing Book Marketing on Amazon

The Amazon Extreme Package is available for all authors, regardless of where their book was published


Save 25% on 3 amazing marketing tactics centered around Amazon.com


(plus receive a free copy of the bestselling book Sell Your Book on Amazon)

 

__________________________


1. Add a Kindle edition of your book to Amazon’s Kindle Store.

In order to demonstrate the benefits of the Amazon Kindle Submission service, you must first know what the Amazon Kindle is.

The Amazon Kindle is a revolutionary wireless reading device that allows its owner to instantly download books and newspapers. Only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy. Kindle editions of books appear on Amazon and in Amazon search listings just like any other format (such as a hardback edition).

There are several benefits to having your book available on Amazon Kindle.

1. The Amazon Kindle edition will appear in the search results, along with any other formats of your book (such as your paperback and/or hardback editions). This results in an increase of exposure for your book’s cover, which increases the chances of browsers clicking on your cover image, and coming that much closer to becoming a buyer.

2. Sales through the Amazon Kindle are not split with Outskirts Press. Just like with our hardcopy paperback and hardback books, we pay 100% author profits, and sales through the Kindle are ALL profit.

Of course, Amazon will still take their share, as they always do, but your profit will be directly deposited into your checking account by Amazon, without any involvement by (or portion for) Outskirts Press. In other words, your Kindle sales are YOUR Kindle sales.

3. Amazon customers and readers are growing every day. While the Kindle is a unique and revolutionary device designed to make reading more convenient, the majority of Amazon customers love actual BOOKS. A Kindle sale is an inexpensive way to offer your book to a potential reader; if they like it, they are more likely to purchase the paperback or hardback edition, too.

4. While all books are ideal for the Kindle, Kindle readers LOVE fiction.  If you are a fiction author looking for a way to “level the marketing playing field” with non-fiction, the Kindle is the answer!  There have been weeks and months in a row when the bestselling Outskirts Press books on Amazon have been Kindle editions of fiction books!

Here’s how the process works:

  1. Order the Amazon Kindle edition now by adding it to your shopping cart.  This can be purchased a-la-carte or with the Amazon Extreme package.
  2. Our Marketing Department will contact you via email and send you the necessary submission form.  Since your Kindle sales are directly deposited to your bank by Amazon, providing Amazon with the means to make that deposit is a requirement of submission.
  3. Once you have completed that form, send it back to us.
  4. That’s it! We’ll take care of the rest. Typically within 4 weeks, your Kindle edition will be online through Amazon.

How does pricing and commission work?

Option 1: Amazon pays 35% and the Kindle price can be whatever you want

Option 2: Amazon pays 70% but the Kindle price must be set between $2.99 and $9.99; and you must live in the United States

__________________________

2. Add your book to Amazon Search Inside the Book

Do you feel that your book (which is available either exclusively or primarily online) isn’t reaching your target audience? Have you ever heard anyone say that it’s hard to make the decision to buy a book without taking a sneak peek and thumbing through the pages? Do you wonder why some books sell very well online while yours doesn’t? Well, Outskirts Press has the perfect solution!

Our Amazon Search Inside the Book marketing option (available to order a-la-carte or with the Amazon Extreme package) will allow you to take advantage of Amazon’s online equivalent to browsing a bookstore. Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.

When you participate in the Amazon Search Inside the Book program, Amazon digitally catalogs the text of your book – which may result in more accurate and targeted search results and recommendations. Ultimately, the more buyers who are exposed to your book, the greater the likelihood that you will sell more copies. Can you imagine the success you’ll have?

__________________________

3. Add tags and your top 10 keywords to Amazon’s search engine

The optional Amazon Keyword Search Submission service can help your book appear higher in the Amazon search rankings for applicable keywords.

Customers who browse for new books on Amazon typically do not search by title or author. They search by keywords or phrases: subject-specific words that describe their interest. One goal in book marketing is to do whatever is possible to improve a book’s search results ranking for applicable keywords so that your book appears higher in the search results on Amazon.

The Amazon Keyword Submission option can help. Participating books are “tagged” with applicable terms and keywords. This encourages other visitors to your page to “tag” your book with the same keywords and phrases, which can give more “weight” to those terms in Amazon’s search results.

This option is available to order a-la-carte or with the Amazon Extreme package.

__________________________

FREE BONUS:

Receive a free paperback copy of SELL YOUR BOOK ON AMAZON, Outskirts Press CEO Brent Sampson’s bestselling book, featuring top-secret tips guaranteed to increase your Amazon sales. The steps and tactics outlined in this book are the very same marketing efforts Sampson follows for his own book.

Among the tactics and steps suggested in the book are: participating in the Search Inside Program and adding keyword search submissions. You will notice that both of these steps are already included with this purchase of the Amazon Extreme Marketing package.

But there is so much more, like Listmania, Amazon Guides, Amapedia, Amazon Blogs, AmazonConnect, and much more. If you are not already proficient in Amazon listing enhancement, this book is a must-buy. And it’s free with the Amazon Extreme package.

__________________________

Ready to start marketing your book with Outskirts Press?

Start Publishing

 
 

Tags: , , , , ,

Two Outskirts Press Facebook Fans to Win Free Amazon Kindle in Holiday Giveaway

Two Outskirts Press Facebook Fans to Win Free Amazon Kindle in Holiday Giveaway

Two lucky Outskirts Press Facebook  fans will be able to curl up by the fire this holiday season and read their favorite books – perhaps even their own – on a new Amazon Kindle thanks to the free holiday giveaway by Outskirts Press this December.

December 14, 2010 – Outskirts Press, the fastest growing self-publishing and book marketing company, today announced it is giving away two brand new Amazon Kindle e-book readers this holiday season to its Facebook fans.  The winners will be randomly selected from Outskirt Press’ fan base – those who have clicked to “like” Outskirts Press on Facebook.  All fans are eligible to win, not just self-publishing authors.  The first winner will be selected today, December 14th and announced on the Outskirts Press blog at http://blog.outskirtspress.com on the 15th.  The second lucky winner will be selected on the 21st and announced on the blog on the 22nd.

The new Amazon Kindle will make a perfect seasonal treat for any writer or reader.  One can read virtually any book at any time, and the portable, wireless reader also allows users to read their favorite magazines, newspapers and blogs.  The newest Amazon Kindle also has an improved E Ink Pearl display that gives a fifty percent better contrast and makes reading all that much easier on the eyes, and its new batteries now give up to an entire month of reading pleasure.

To enter, contestants – who can be readers and writers alike — need only to go to the Outskirts Press Facebook page at www.facebook.com/outskirtspress and click the “Like” button at the top of the page and they’re in the running for the holiday giveaway.  It’s that simple.  Outskirts Press fans who already “like” Outskirts Press on Facebook are already entered in the contest.

“Our holiday giveaway of an Amazon Kindle is our way of celebrating both writers and readers this season,” said Outskirts Press Director of Author Support Kelly Schuknecht.  “Nothing will ever replace the comfortable feel of a favorite book in one’s hands, but for immediate access — anywhere, anytime — to such a multitude of literature, a Kindle can’t be beat.”

About Outskirts Press, Inc: Outskirts Press, an Inc. 500 company, offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

# # #

Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134

http://outskirtspress.com 1-888-OP-BOOKS

 

 
 

Tags: , , , , , ,

Amazon Kindle Books Now Available in the UK – Great News for Self-Publishing Authors!

Amazon recently announced the new Kindle store on amazon.co.uk.  What does that mean for self-publishing authors?  It means you can earn more royalties!

The Amazon Kindle is America’s revolutionary wireless reading device.  It allows its owners to instantly download books and newspapers, but only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy. Kindle editions of books appear on Amazon.com (and now Amazon.co.uk) in search listings just like any other format (such as a hardback edition).

There are several benefits to having your book available in a Kindle Edition.

1. The Amazon Kindle edition will appear in the search results, along with any other formats of your book (such as your paperback and/or hardback editions). This results in an increase of exposure for your book’s cover, which increases the chances of browsers clicking on your cover image and coming that much closer to becoming a buyer.

2. Sales through the Amazon Kindle are not split with Outskirts Press. Amazon will take their share, as they always do, but your profit will be directly deposited into your checking account by Amazon, without any involvement by (or portion for) Outskirts Press. In other words, your Kindle sales are YOUR Kindle sales.

3. As Amazon is expanding the availability of Kindle editions (offering free Kindle apps for iPhone, Blackberry and Android users as well as PC and Mac users, and now the availability through Amazon.com.uk), Amazon customers and readers are growing every day.  While the Kindle is a unique and revolutionary device designed to make reading more convenient, the majority of Amazon customers love actual BOOKS. A Kindle sale is an inexpensive way to offer your book to a potential reader; if they like it, they are more likely to purchase the paperback or hardback edition, too.

ALREADY HAVE A KINDLE EDITION?

If you have a Kindle edition available through Amazon.com and you have worldwide publishing rights for your title, check the Amazon.co.uk Kindle Store for your book.  If you do not see your title for sale in the UK store, then login to your DTP account (http://dtp.amazon.com).  In your Bookshelf, click on Actions and select “Edit rights, royalty, and pricing.”  Select “Worldwide Rights – all territories” if you hold the global publishing rights for this title. Or, select “Individual Territories – select territories” if you hold the publishing rights in some, but not all UK territories (United Kingdom, Guernsey, Isle of Man, and/or Jersey).  Select whether you want your USD price converted to GBP, or whether you would like to set your own amount in GBP. Then reconfirm by checking the box that you have all rights necessary to make the content you are uploading available for marketing, distribution and sale in each territory indicated above, and that you accept DTP Terms and Conditions.

DON’T HAVE A KINDLE EDITION YET?

If you are an Outskirts Press published author, you can order the Amazon Kindle Edition at any time, either during production or after publication, easily and conveniently from the Marketing Options screen of your Author’s Center.

Not published with Outskirts Press?  That’s okay, we can prepare and submit your Kindle Edition, too!  Order now from the Marketing Solutions page on our site: http://outskirtspress.com/options/16285_amazon_kindle_edition.html

Ready to get published and start receiving
marketing support and services like this?

Start Publishing

 

Tags: , , , , , , , ,

Enhancing an Amazon Listing Now Easier for Self-Publishing Authors With Comprehensive Marketing Services by Outskirts Press

Outskirts Press, the country’s fastest growing self-publishing and book marketing company, now offers all authors — regardless of where they published — the opportunity to purchase promotional services for their books listed on Amazon.

July 27, 2010 – Denver, CO – Outskirts Press announced today it is now offering authors – regardless of where they have published – three a-la-carte options for promoting books on Amazon, as well as a 25% discount when they purchase all three at the same time. 

“Outskirts Press is now making available to all authors these three unique marketing tools for their books, either individually or as a significantly discounted package,” Kelly Schuknecht, Outskirts Press Director of Author Support, said today.  “Each of these options helps authors increase exposure for their books on Amazon and that exposure can result, of course, in more sales.”

The three a-la-carte Amazon options available through Outskirts Press are the Amazon Search Inside the Book submission, the Amazon keyword tag submission, and the Amazon Kindle edition. Alternatively, Outskirts Press offers all three options at a generous 25% discount with the all-inclusive Amazon Extreme Marketing Package, which includes a bonus copy of Sell Your Book on Amazon.

Books participating in Amazon’s Search Inside the Book program have been significantly more successful than books not using this program.  Amazon’s Search Inside is the online equivalent of customers browsing through a book in a bookstore.  Not only can viewers virtually flip through sections of a book, but the added online activity from this makes more accurate and effective search results and recommendations for each book.

The Amazon Keyword tag submission option also helps improve a book’s search results ranking on Amazon.  Participating books are tagged with ten applicable keywords (“Tags”) on Amazon’s Product Details page, giving more weight to these terms in Amazon’s search results and providing more exposure for the book.

The third option Outskirts Press now offers to all self-publishing authors is the Amazon Kindle Edition.  Amazon itself recently claimed that sales of its Kindle e-books are out-pacing hardback sales on its Amazon.com website.  A Kindle Edition also allows self-publishing authors another direct revenue stream for their book as Outskirts Press claims no cut of the sales, leaving the author to earn between 30-70% as set directly with Amazon.

About Outskirts Press, Inc,: Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

# # #

Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134
http://outskirtspress.com  1-888-OP-BOOKS

 
2 Comments

Posted by on July 27, 2010 in Outskirts Press News

 

Tags: , , , , , , , ,

 
Follow

Get every new post delivered to your Inbox.

Join 20,090 other followers

%d bloggers like this: