6 Keys to Promoting Your Self-Published Book on Google

The more time you spend among self-published authors, the more likely you are to realize that book promotion is just as often about finding the time to devote to the process as it is about who you know. When traditional publishing was the only route to publication, this may not have been the case, but in 2018 elbow grease and time are among the most important ingredients to successful book marketing.

With that in mind, wouldn’t it be great if there was a simple, easy, and quick way to find the people or places which were good fits for your book? Knowledge is power, in that spreading the knowledge of your book far and wide and making it easy to discover is a powerful element of your promotional arsenal. Google and other search engines have put the power of advanced Internet search algorithms at your disposal, but not all searches are created equal. In fact, Google makes it possible to promote your books using their search engine for free.

Here are six ways to make Google your ally in promotion:

  1. Help users discover your books by matching the content in your books with user searches. This ties into the Search Engine Optimization (SEO) process, which we have written about on our blog before.
  2. Keep your content protected. Users are able to preview a limited number of pages on Google Books using the preview function and determine whether they’ve found what they’re looking for. It’s useful to use Google to search for those unconscientious websites which mirror, or duplicate, the content of books and offer them for free download. Every few weeks, search your book’s title (with and without the additional term “free”) and double-check that no one is doing this. If they are, it’s time to send a cease-and-desist letter.
  3. Drive book sales by providing links to bookstores and online retailers at every opportunity when generating your own original content, whether on your blog or your website or your various social media platforms. Each link and mention you make of your book online is tracked and incorporated into the algorithms that decide search rankings, and search rankings determine what pops up first in the list of results whenever someone searches for your book or subjects related to your book.
  4. Become a Google Books Partner. Did you know Google is actively seeking partnerships with authors, and that they provide all sorts of resources for promoting your books on Google? Your new one-stop shop for know-how as an author interested in Google’s partnership program is: www.google.com/googlebooks/partners. If you visit this page, you’ll find links with recommendations for self-promotion, resources for authors and publishers, and a collection of success stories. (And let’s face it, we love tapping into the glow of success, if only to learn how others are finding ways to make it work.)
  5. Check out Google Play’s “Book Partners Center,” a separate (but linked) resource which provides step-by-step instructions on how to publish your book as an e-book in the Google Play store, and put your story on Android devices the world over. Of course, if you’re short on time, all the knowledge in the world won’t help you overcome that deficit. In that case, our last recommendation is to …
  6. Consider Outskirts Press’s various Google-related services, including the Google Books Preview Program Submission service, which interfaces directly with Google in order to render your book preview beautiful and findable, and the Amazon Listing Optimization service, which utilizes the latest advances in Search Engine Optimization (SEO) strategies in order to boost your Amazon book listing in Google search results.

These six tips will help Google users discover and access your book, as well as help you protect your rights and maintain creative control, and drive book sales. Google is so much more than a search engine, now! Have your book sales been flagging and you can’t figure out why? Visit your Author Center account online at www.outskirtspress.com to explore more marketing options and resources, including the chance to book 5 hours with one of our award-winning Personal Marketing Assistants!

Get in Front of Millions With the Google Books Preview Option

Self-publishing authors can get a tantalizing sample of their book in front of millions of readers quickly and easily with the Google Books Preview Option, available through Outskirts Press.

There are several benefits to the Google Books Preview Program that all contribute vastly to greater sales opportunities:

  • Your book instantly becomes more visible. Google Books’ Preview Program lets readers all over the world discover your book and view a preview.
  • Your book becomes more discoverable. Google scans and indexes the text of your entire book for its search engine. That means there are more words and phrases tied to your book that could lead curious readers straight to you.
  • Readers get a sneak peek. When prospective book buyers find your book on Google Books, they’re automatically given access to a limited preview of your book to further entice them to buy.
  • Links make buying easy. A series of links within your Google Books listing lead readers straight to your book with major online book retailers.

The Google Books Preview option from Outskirts Press is an inexpensive and extremely effective way to get your book before a sizable audience of avid readers.

Get selling now! If you are a published author, just follow the “Click to Order” link below and add the product to your cart to complete your purchase. We’ll handle all of the submission details for you!

Outskirts Press Launches Google Books Preview Program for All Self-Publishing Authors

Authors can now harness the power of Google quickly and easily with the new preview submission option from Outskirts Press.

July 14, 2015 – Denver, CO – Outskirts Press, long a champion of self-publishing authors on the Kindle and Nook ebook marketplaces, is now helping self-publishing authors take advantage of Google Play’s increasingly popular Google Books bookstore, whether you are an Outskirts Press author, or published author from any other publisher!.  The self-publishing service provider recently launched its Google Books Preview Program, for all published authors, not just Outskirts Press authors, providing yet another popular avenue through which authors can promote and sell.Google Books Large

By some estimates, of July 2013 Google Play recorded more than 50 billion downloads. The Google Books Preview Program option from Outskirts Press helps authors get their books submitted to Google Books – complete with a book cover, an enticing book sample for readers to browse and convenient links for buyers to purchase a copy through the major online retailers. Submission to Google Books makes books instantly more discoverable via the Google search engine.

Google Play’s online store offers consumers an unbeatable search engine that reliably leads shoppers straight to their product of choice in the Google Books bookstore, even when a word is misspelled. That means self-publishing authors have a terrific opportunity to get their books in front of Google Books consumers in a huge marketplace that’s incredibly efficient at targeting the right shoppers.

With the Google Books Preview Program from Outskirts Press, authors can quickly get set up with an author platform, as well as provide a sample of their books to entice some of the millions of readers browsing for books on Google. There are several benefits to the Google Books Preview Program that all contribute to a vastly greater opportunity to promote and sell:

  • Instant visibility. The Google Books Preview Program allows readers all over the world to discover a book and preview a portion of it.
  • Easy discoverability. Google scans and indexes the text of an entire book for its search engine. That means that words and phrases contained with a book are searchable and could lead curious readers straight to it.
  • Tantalizing previews. When prospective book buyers identify a relevant book on Google Books, they’re automatically given access to a limited preview, further enticing them to buy.
  • Links to make buying easy. A series of links within the Google Books listing steers readers straight to major online book retailers, where they can purchase quickly and conveniently.

The Google Books Preview Program is an easy, inexpensive and effective way to get a book before a worldwide audience of avid readers. All authors can take advantage of this effective option, no matter where or who you published with! For full details about Outskirts Press’ Google Books Preview option visit the company website.

About Outskirts Press, Inc.: Outskirts Press offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at http://www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press, Inc. represents the future of book publishing, today.

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Outskirts Press, Inc., 10940 S. Parker Road – 515, Parker, CO 80134
http://outskirtspress.com 1-888-OP-BOOKS

Let Outskirts Press Help You Get in Front of Millions With the Google Books Preview Option


Self-publishing authors can get a tantalizing sample of their book in front of millions of readers quickly and easily with the Google Books Preview Option, available through Outskirts Press.

There are several benefits to the Google Books Preview Program that all contribute vastly to greater sales opportunities:

  • Your book instantly becomes more visible. Google Books’ Preview Program lets readers all over the world discover your book and view a preview.
  • Your book becomes more discoverable. Google scans and indexes the text of your entire book for its search engine. That means there are more words and phrases tied to your book that could lead curious readers straight to you.
  • Readers get a sneak peek. When prospective book buyers find your book on Google Books, they’re automatically given access to a limited preview of your book to further entice them to buy.
  • Links make buying easy. A series of links within your Google Books listing lead readers straight to your book with major online book retailers.

The Google Books Preview Option from Outskirts Press is an inexpensive and extremely effective way to get your book before a sizable audience of avid readers.

Get selling now! If you are an Outskirts Press published author, just follow the “Click to Order” link below and add the product to your cart to complete your purchase. We’ll handle all of the submission details for you!