5 Important Reasons to Consider a Custom Cover Design

Book covers are all about expressing the essence of your book’s content, and doing so in a common language shared with your ideal readers. And your future readers are smart. They’ve been reading a long time, and they know the visual cues that indicate a book’s atmosphere, or aesthetic. A good book cover is more than just the sum of its parts, isn’t it? There’s something to the way the parts are put together visually that matters. That matters a great deal. Because when push comes to shove, readers really do judge a book by its cover, and they pull out their wallets accordingly.

Making covers is hard, and not everyone has an eye (or software program) to make a brilliant, eye-catching, solidly designed cover. The critical components to an eye-catching cover don’t come naturally to most of us. But if you find yourself in this situation, we have good news! There are some incredible resources and services out there to assist you when you’ve reached the end of your skill set. The key is to know your strengths and to be realistic about your strengths, and to accept help when you really need it.

Still looking for more reasons to select a professionally designed custom cover for your book? Think on these five, for starters:

  1. Authority — Professionally created covers subconsciously cue readers in on the fact that the same level of care which was put into a book’s cover art was also taken in crafting its content. They speak to your professionalism and credibility as an author and to the quality of your work. A smart, eye-catching cover can elevate an entire book to a new level of appeal!
  2. Visibility — While you may spend months or even years honing your work, if no one picks up or views a copy, all the fine content and time spent won’t matter. Any cover that gets a potential book buyer to slow down while scrolling through a web listing or while browsing bookstore shelves greatly increases the odds that readers will investigate further. This simple pause translates directly into book sales.
  3. Messaging — A book’s cover art instantly cues potential book buyers into whether or not it holds interest for them by giving away clues to its content and tone. Have you ever noticed how many science fiction books share the same title font? Or how contemporary young adult literature has a tendency to a certain, bright color palette? Each genre and publishing category has its own set of visual cues that form a kind of shorthand for readers. For some readers, this messaging is the most important aspect of the book shopping experience.
  4. Targeting — It’s not enough to have a pretty package; that package has to reel in the right people … all the way to the cash register! For example, a book that targets women aged 18-34 will feature cover art far different from the cover of a book intended for retired men. A professional book cover designer is trained to craft artwork that appeals specifically to the people your content is meant to entertain or inform. If the cover resonates with readers on an emotional level they’ll be more likely to buy.
  5. Marketability — The previous four advantages of a professional book cover all add up to a total package that is more marketable and infinitely more likely to sell than either a beautiful cover or compelling content can do on its own. A book is more than the sum of its parts, but the sum total really and absolutely matters!

Just as readers choose books by their covers, so a custom cover is important to the success of your book and worth factoring into your publishing budget. Do you need a little help navigating your options and choosing the best ones for you? Talk with a Publishing Consultant to get exactly what you need — and get the most out of it! There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment

Cover Me: 5 Benefits of a Compelling Book Cover

How many times in the supermarket or the mall have you found yourself reaching out impulsively for a colorful package, drawn to a pretty font or staring at some bauble you caught in the corner of your eye? These head-turning moments don’t happen by accident; for every eye-catching package or display, there was most likely an entire team of marketing pros tweaking every color scheme, every letter and every other nuance to create the perfect consumer magnet.

The truth is looks matter. It matters on a retail shelf, and it matters in the virtual world of online bookstores and ebook sellers. While you may not need an entire team to package your book, you can always realize several benefits you’ll reap from hiring the talents of a skilled cover artist.

  1. Visibility. You may very well have written the next great American novel. But if no one sees your book, your content won’t matter. A beautifully done cover that gets a potential book buyer to slow down for a second or two greatly increases the odds that buyer will investigate further. That’s the first important step to securing a sale.
  2. Credibility. A thoughtfully created cover immediately sends the message to the reader — whether they’re aware of it or not — that the same care that was put into the cover art was also taken in the writing of the book. The cover can either elevate a book to a new level or do it a tremendous disservice — give it careful consideration.
  3. Information. Your cover art imparts important clues to the reader about the content of your book. These are clues that will instantly help potential book buyers decide if the book holds potential interest for them. If the cover resonates with them on some deep level, they’ll want to investigate further.
  4. Targeting. Your cover design functions in part by appealing to the very people your content is meant to entertain or inform. It’s not enough to have pretty art; that art must reel in the right people.
  5. Marketability. The previous four advantages of a professional book cover all add up to a total package that is, in the end, more marketable and infinitely more likely to sell than either a beautiful cover or compelling content can do on its own.

A compelling book cover completes the eye-catching display that will make readers want to put your book into their shopping cart, and the cost-to-benefit ratio is highly favorable. Of course, no one can guarantee your stunning new artwork will immediately lead to an explosion in book sales — anyone who promises that is probably blowing smoke — but a dull, inappropriate cover is all but guaranteed to get passed over time and time again. A thoughtful, attractive and audience-appropriate cover will increase your odds of reaching the right readers, and more of them.


Get $300 of “Mad Money” with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service.

You can apply your $300 of “Mad Money” toward any optional production or marketing option we offer during the pre-production process. And with many of our optional services beginning at just $99, you can get quite a few! Apply it to options such as a Custom Cover, Cover Scribing, Editing, a Kindle Format, or choose from many others.

Enter the promotion code MadMoneyOct13 and start publishing today!
In addition to receiving 10% off, you’ll also receive the following with your Diamond package:

  • Standard Press Release. $99 value included free when you order your Diamond publishing service today.
  • Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
  • E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
  • Cover Image. $99 value included free and a great way to enhance your cover.
  • Spring Arbor additional distribution. $99 value to complement the Amazon, Barnes & Noble, and Ingram availability already included with your Diamond publishing service.

All in all, you’re looking at over $800 of free stuff in October!

Click to order the Diamond Package
Click to order the Pearl Package

“The total process was a true pleasure. Information provided answered most of my questions up front and anything that was unique was quickly and professionally answered. I had ordered the custom cover and I can say that when I first opened the proofs, it took my breath away. I had posted the two options on Facebook to get feedback and the responses were overwhelmingly positive. Now that the book is in print, I can honestly say that I have a product I can be proud to show off!”

Life’s most difficult lessons are often painful. They require sacrifice and cannot be learned alone. This testimony offers a unique insight into one man’s journey with his Creator. From the mission fields of Islamic Africa to the corporate structures of America, Jay Fernandez has seen God at work in many contexts. And his role within the church has taken many forms. He has served as a lay pastor, worship leader, youth leader and elder. For a time, Jay was happily married and earned in excess of $100,000 annually. Suddenly, and with little warning, his world came crashing down around him. Through his vices and circumstances out of his control, he was brought to his knees, and by the grace of God alone he was lifted up once more. Clearly God’s plan for Jay’s life was more radical than he could have dreamed, and he found his purpose in the rebuilding of battle-torn South Sudan. This stunning testimony seeks to share God’s message of love and forgiveness with all who are willing to seek Him out. It is about the greatest gift anyone could receive, a gift that is available to us all at any time or place, and yet a gift which so many of us fail to see.

– Jay Fernandez, author of Grace Walk

Custom Cover Design for Self-Publishing Writers

A cover has 8 seconds to attract attention.  Some experts say that potential buyers consider a front cover for 3 seconds and the back for an additional 5.

8 seconds…

Press Play to watch our Custom Cover Video

When it comes to self publishing a high quality book, there is no doubt that a strong cover is among one of the most important elements. And when it comes to strong, artistic, custom cover design, there is no doubt that the designers at Outskirts Press are at the top of their game.

Books are judged by their covers. After the months, years, or decades it took to write it, don’t drop the ball when it comes to the cover.  The optional Custom Cover Design option presents the author with two different original concepts based upon the author’s specific input.  Further refinements can be made to one of the concepts to arrive at a truly original, extraordinary cover that captures the tone and genre of each author’s book perfectly.

Not yet a published author with access to talented, artistic custom cover designers?