Cover Me: 5 Benefits of a Compelling Book Cover

How many times in the supermarket or the mall have you found yourself reaching out impulsively for a colorful package, drawn to a pretty font or staring at some bauble you caught in the corner of your eye? These head-turning moments don’t happen by accident; for every eye-catching package or display, there was most likely an entire team of marketing pros tweaking every color scheme, every letter and every other nuance to create the perfect consumer magnet.

The truth is looks matter. It matters on a retail shelf, and it matters in the virtual world of online bookstores and ebook sellers. While you may not need an entire team to package your book, you can always realize several benefits you’ll reap from hiring the talents of a skilled cover artist.

  1. Visibility. You may very well have written the next great American novel. But if no one sees your book, your content won’t matter. A beautifully done cover that gets a potential book buyer to slow down for a second or two greatly increases the odds that buyer will investigate further. That’s the first important step to securing a sale.
  2. Credibility. A thoughtfully created cover immediately sends the message to the reader — whether they’re aware of it or not — that the same care that was put into the cover art was also taken in the writing of the book. The cover can either elevate a book to a new level or do it a tremendous disservice — give it careful consideration.
  3. Information. Your cover art imparts important clues to the reader about the content of your book. These are clues that will instantly help potential book buyers decide if the book holds potential interest for them. If the cover resonates with them on some deep level, they’ll want to investigate further.
  4. Targeting. Your cover design functions in part by appealing to the very people your content is meant to entertain or inform. It’s not enough to have pretty art; that art must reel in the right people.
  5. Marketability. The previous four advantages of a professional book cover all add up to a total package that is, in the end, more marketable and infinitely more likely to sell than either a beautiful cover or compelling content can do on its own.

A compelling book cover completes the eye-catching display that will make readers want to put your book into their shopping cart, and the cost-to-benefit ratio is highly favorable. Of course, no one can guarantee your stunning new artwork will immediately lead to an explosion in book sales — anyone who promises that is probably blowing smoke — but a dull, inappropriate cover is all but guaranteed to get passed over time and time again. A thoughtful, attractive and audience-appropriate cover will increase your odds of reaching the right readers, and more of them.

GET $300 OF FREE UPGRADES WHEN YOU START PUBLISHING TODAY!

Get $300 of “Mad Money” with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service.

You can apply your $300 of “Mad Money” toward any optional production or marketing option we offer during the pre-production process. And with many of our optional services beginning at just $99, you can get quite a few! Apply it to options such as a Custom Cover, Cover Scribing, Editing, a Kindle Format, or choose from many others.

Enter the promotion code MadMoneyOct13 and start publishing today!
In addition to receiving 10% off, you’ll also receive the following with your Diamond package:

  • Standard Press Release. $99 value included free when you order your Diamond publishing service today.
  • Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
  • E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
  • Cover Image. $99 value included free and a great way to enhance your cover.
  • Spring Arbor additional distribution. $99 value to complement the Amazon, Barnes & Noble, and Ingram availability already included with your Diamond publishing service.

All in all, you’re looking at over $800 of free stuff in October!

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AUTHOR SPOTLIGHT & SUCCESS STORY

“The total process was a true pleasure. Information provided answered most of my questions up front and anything that was unique was quickly and professionally answered. I had ordered the custom cover and I can say that when I first opened the proofs, it took my breath away. I had posted the two options on Facebook to get feedback and the responses were overwhelmingly positive. Now that the book is in print, I can honestly say that I have a product I can be proud to show off!”

Life’s most difficult lessons are often painful. They require sacrifice and cannot be learned alone. This testimony offers a unique insight into one man’s journey with his Creator. From the mission fields of Islamic Africa to the corporate structures of America, Jay Fernandez has seen God at work in many contexts. And his role within the church has taken many forms. He has served as a lay pastor, worship leader, youth leader and elder. For a time, Jay was happily married and earned in excess of $100,000 annually. Suddenly, and with little warning, his world came crashing down around him. Through his vices and circumstances out of his control, he was brought to his knees, and by the grace of God alone he was lifted up once more. Clearly God’s plan for Jay’s life was more radical than he could have dreamed, and he found his purpose in the rebuilding of battle-torn South Sudan. This stunning testimony seeks to share God’s message of love and forgiveness with all who are willing to seek Him out. It is about the greatest gift anyone could receive, a gift that is available to us all at any time or place, and yet a gift which so many of us fail to see.

– Jay Fernandez, author of Grace Walk

Top 5 Book Marketing Options for August 2011

Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of self-published authors.

Due to popular demand, we are now reporting the Top 5 Book Marketing Options each month (as opposed to the Top 10). This way, you’ll have a small list of recommended options and be able to better prioritize your book marketing efforts.

The top-ranking options are determined by how many self-published authors sign up for them. Many of these products and services are even available to authors who did not publish with Outskirts Press. Visit our Marketing Solutions page to view the growing list of available book marketing options.

These are the marketing products and services determined to be most popular by our authors for August 2011 — listed below in alphabetical order:

Amazon Extreme Package This is a package deal that lets you save 25% on three amazing marketing tactics centered around Amazon: The Amazon Kindle Edition, Search Inside the Book, and the Keyword Search Submission Service. Plus a free copy of the Amazon best selling book, Sell Your Book on Amazon.
Amazon Kindle Edition The Amazon Kindle is a revolutionary wireless reading device that allows its owners to instantly download books and newspapers. This is the new way that people are buying books. However, only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy.
Amazon Search Inside the Book This service allows your potential buyer to browse your book online just as they would in a “traditional” bookstore. This alleviates a lot of the the anxiety associated with purchasing books online.
Custom Press Release Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf.
iPad/iPhone Premium Edition with Private Label iBooks Distribution Get enhanced, independent distribution of your own iPad/iPhone electronic edition of your book through Apple’s iBookstore with this option.
Outskirts Press authors who are interested in any of these options can find further details and ordering information by clicking on the name (or image) of the option above. Information about either of these solutions can be found on the Marketing Options page of your Publishing Center. Authors who published elsewhere can visit our Marketing Solutions page to get more information about any of the marketing options available to order.

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