“Try-before-you-buy” sales strategies (i.e. trials, previews, samples) are driven by the undeniable fact that consumers are more inclined to purchase a product when they’ve had the opportunity to test it out first.
By allowing readers to browse your work while they’re actively looking for their next selection, you open the door for them. You welcome readers with a preview, allow their senses to be intrigued by your work, and the buyer develops confidence and certainty to make the purchase.
If you want to turn browsers into buyers, it’s important to offer readers an option to preview your book online. Digital previews, such as the Google Books Preview Program and Amazon’s Search Inside program, allow readers to see a limited preview of your book while making the next step (purchasing the book) as easy as possible. According to Amazon, books participating in the Search Inside program enjoy significant sales improvement, on average.
During the month of August, receive 10% off the Amazon Search Inside the Book option with the promo code SITB10.
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