GUEST POST: Twitter 101 for Self-Publishing Authors by Michael Tasner

Many authors find themselves swamped when it comes to promoting their book online.  Addressing social media within the book promotion is a must, a must do and a must have!  Readers are looking to connect with their favorite authors through Twitter and Facebook more than ever before!  Twitter is proving to be a wonderful tool to stay connected with fans and grow your fan base even more!

I offer suggestions below on how to effectively use Twitter and how to gain the best benefits from it.

How to get started:

Step 1: Set up an account

Go to http://twitter.com and click the big, green “Get Started -Join!” button.  Create a username that is related to you. This could be your name or the title of your book.

Step 2: Completely fill out your profile.

Click on the “Settings” tab at the top of your Twitter Homepage.  Make sure to add in your name, email address, website, online bio, and your location. In the bio, it is smart to make sure to add keywords that pertain to you as an author. You should upload a photo of yourself or even an image of your book.  Twitter even offers you control over the background image of your page.  Viewers tend to respond better to personalized pages, so go ahead and make it your own! You can Google “Twitter Backgrounds” to find web sites that offer free, custom backgrounds. You can also upload your own image as a background.

Step 3: Start Tweeting!

Keep your tweets rich with helpful or interesting information that your audience would care about.  One of the main rules when Tweeting is to keep your conversation to 140 characters or less!  At times this can be challenging, but after some practice it’s easy to adapt to this shortened thought pattern.  Twitter is also 100% about support and relationship building not just with fans, but with clients, colleagues and other like-minded people.  If someone comments on your tweet, write back.  If someone tweets something you like, retweet it!  To retweet, simply click the “retweet” button right underneath the tweet. Retweeting is a great way to build relationships on Twitter because when you retweet someone’s tweet it shows your support for him/her.

Provide live links in your tweets. Share your website, an interesting article that you found, or a cool video. Post a question to engage your audience.  If the url you’re looking to use is too long, go to this great web site called bit.ly. They shorten your long links (which you can also track how many people have clicked on the link) into smaller, twitter friendly links!

The goal of any Social Media outlet is to come across as authentic as possible.  That means that you need to be careful about how you self promote. For example, if you tweet ten times in a day, it may be a good idea to make only three or four of those tweets about your book. The rest of the tweets should be valuable, interesting information for your audience to enjoy.

Set 4: Find your target audience and start following them

Use http://search.twitter.com/ to search popular Twitter topics. Start to search for people’s profiles that are similar to yours.  Look at that persons “Follow” list and start following their “Followers” if you like them.  Go to the person’s Twitter profile to see if he or she is a good fit for your audience. I advise checking out a person before following them.  Also, search for and add what interests you. For example, if you’re into real estate, follow Donald Trump or if your into Self Growth, find Louise Hay.

Following people in a sea of the 18 Million on Twitter will lead to people following you.  It’s really easy to get started and you will easily add followers everyday if you keep tweeting valuable content!

Step 5: Start the Conversation

As soon as you start getting followers, you can simply click on your new follower and say, “Thank you for following me” or something of that nature.  Continue to follow the Tweeting guidelines in Step 3 and make sure you retweet some of the posts from your Twitter followers.  It will help build your profile and get you more followers quickly.

Closing Notes:

You want to make sure your profile has solid, helpful and noteworthy updates and is constantly offering your follows good information.  Let your personality shine through.

About Michael Tasner:

Michael Tasner is an avid entrepreneur, author, speaker, investor, and charity proponent who specializes in helping people achieve their dreams in life and  goals in business. He founded Taz Solutions, Inc, in 2000, and has built it to a leading web marketing firm with more than 100 employees involved in all areas of online/Internet strategy, marketing and design. Michael brings a wealth of experience to the table as an expert within the Internet marketing and business development space. His true specialty is his mastery of the Internet as a complete tool to both grow new businesses and help them to thrive in a very crowded playing field. He is an author of several books (including Marketing in the Moment), a certified Guerilla Marketing Coach, and key advisor to several Internet businesses. He has consulted on online marketing with nine Fortune® 1000 companies.

Outskirts Press to Hold Illuminating “Social Media” Webinar for Self-Publishing Authors

Outskirts Press is hosting a one-hour “Social Media” book marketing webinar with “The Promote U Guru” Lisa Orrell on November 2nd to educate authors on the effective use of social media outlets to promote their books, build their brand and increase their income from expanded book sales.

October 26, 2010 – Denver, CO – Outskirts Press, the fastest growing self-publishing and book marketing company, announced today it will host a live, one-hour webinar with book marketing expert, Lisa Orrell, The Promote U Guru on November 2, 2010.  From this webinar, self-publishing authors will learn – from the convenience of their own computers – how to attract more sales by driving greater media focus to their books.

Lisa Orrell is a professional speaker and an in-demand branding expert, marketing consultant and certified business coach whose popular seminars, workshops and webinars consistently sell out.  Lisa doesn’t just tell authors about the services and strategies they can use to build their brand, she provides real world examples so that writers can use these new tools immediately and effectively to increase their book sales.

Attendees to the on-line webinar will learn:

  • Successful Twitter, FaceBook and LinkedIn tips most users don’t know or use
  • How to most effectively use YouTube to drive book sales
  • How to get the most out of one’s blog presence
  • The best practices of the most successful social media users

“Lisa Orrell’s extensive marketing savvy and ability to communicate directly to authors has made her a much sought after speaker and writer for ABC, MSNBC, NPR, The Wall Street Journal and countless other media,” said Outskirts Press Director of Author Support Kelly Schuknecht.  “We’re pleased to offer all self-publishing authors this opportunity to benefit from her expertise.”

The Outskirt Press “Social Media” Book Marketing Webinar will be held online November 2, 2010 at 11 a.m. Mountain Time.  Registration is now open to all authors, regardless of where their book was published.  Authors can register at http://outskirtspress.com/options/16277_social_media_webinar_with_book_marketing_guru.html.

About Outskirts Press, Inc: Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

# # #

Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134
http://outskirtspress.com 1-888-OP-BOOKS

VOTE NOW: Self Publishing Book Cover Contest – October 2010

Have you been told you shouldn’t judge a book by its cover?  You can here!  This Book Cover Contest is hosted by Outskirts Press, America’s fastest-growing full-service self-publishing and book marketing company.

The following six select books were published last month with the Pearl or Diamond package.  View all of the covers in alphabetical order below and vote for your favorite book cover.  The author of the winning book cover will win a free Book Teaser, courtesy of Outskirts Press.

Voting begins now!  Votes will be tracked through the end of the month and the winner will be announced in the first week of November.



 

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Not yet a published author with access to talented, artistic custom cover designers?

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VOTE NOW: Self-Publishing Book Video Contest – September 2010

This Book Video Contest is hosted by Outskirts Press, America’s fastest-growing full-service self-publishing and book marketing company.

Last month’s Book Video Trailers are shown below.  Watch them all and vote now for your favorite Book Video Trailer by retweeting (through your Twitter account) the original tweet shown below the video of your choice.  The author of the book in the video with the most retweets will win a FREE Espresso Edition of their book, courtesy of Outskirts Press.  

Voting begins now!  Votes will be tracked through the end of the month and the winner will be announced in the first week of October.  **Voters: you must tweet the exact message below in order for us to be able to track the votes. 

RT @OutskirtsPress VIDEO: How to have the best possible life now… http://tinyurl.com/2emhgfw

RT @OutskirtsPress VIDEO: Noogie Circles by William C. Rice http://tmogul.com/tweet/mGbBu

RT @OutskirtsPress VIDEO: The Mission: A Redemption of the Past by Larry Hunter http://tmogul.com/tweet/uHQG8

RT @OutskirtsPress VIDEO: Candy In The Sand by Sahara Bowser http://tmogul.com/tweet/Yz7Vu

RT @OutskirtsPress VIDEO: MANNIE’S DIET and ENZYME FORMULA http://tmogul.com/tweet/lg0uR

RT @OutskirtsPress VIDEO: The Science Of Life by Ronnie Lee http://tmogul.com/tweet/udGNz

Book video trailers are just one of the many additional marketing services Outskirts Press offers to help its authors promote their books.  Not published yet?  It’s time to get published and experience book marketing support like this.

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Twitter Contest Winner: Instock – The Conference for Self Publishers

 

Congratulations @Julie-D, winner of the InStock Self-Publishing Conference registration in San Francisco July 18th! 

Follow us on Twitter: www.twitter.com/OutskirtsPress

About INSTOCK
In its first year, the one day INSTOCK Conference is scheduled to include workshops and panel discussions among successful self publishers, marketing pros, executives from the traditional publishing industry and others who will get you thinking strategically about your books. Panels will address marketing your book, finding your audience, publicity tactics, pricing your product and more.

INSTOCK – The Conference for Self Publishers
July 18, 2009
Hotel Monaco, San Francisco

Website: http://www.instockconference.com/
Twitter: http://twitter.com/InstockConf


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Twitter Contest: INSTOCK – The Conference for Self Publishers

 

Outskirts Press is pleased to announce its support of INSTOCK – The Conference for Self Publishers, with a chance to win a free conference registration worth $195. Simply register for a free Author Center with Outskirts Press HERE by Wednesday, July 8th to be eligible. One winner will be selected at random and announced on Tuesday July 9th on the Outskirts Press blog and Twitter.

In its first year, the one day INSTOCK Conference is scheduled to include workshops and panel discussions among successful self publishers, marketing pros, executives from the traditional publishing industry and others who will get you thinking strategically about your books. Panels will address marketing your book, finding your audience, publicity tactics, pricing your product and more. To see the current schedule and speakers, click here. 

INSTOCK – The Conference for Self Publishers
July 18, 2009
Hotel Monaco, San Francisco

Website: http://www.instockconference.com/
Twitter: http://twitter.com/InstockConf

Twitter great for self publishing authors

Tweet tweet!

Have you heard about Twitter? Twitter is the new social networking phenomenon that everyone is “tweeting” about. It allows you to find like-minded individuals and “follow” them and it also allows people to “follow” you.  By “following” you, they are notified about “tweets” that you post to your twitter page.  These tweets can be delivered to your mobile device for ultimate mobility while never staying out of touch.  Unlike blogs, or other social networking sites, twitter “tweets” are limited to 140 characters, so each tweet is like a quick, tasty morsel.

The application for authors is huge because one of the main goals for an author promoting a book is to cultivate a following. Twitter helps you do this. The next goal, once you have cultivated a following, it to communicate to those followers. Twitter helps you do this, too.

Outskirts Press is on twitter, so to get a first-hand account of how twitter works, we invite you to follow us by clicking here. 

Then, play around with it and experiment with the various applications.

Not yet a published author? You can get more information about publishing your book by clicking the button below to start:

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