Amazon Featured Book of the Week

Now available on Amazon.com!


Common Sense Leadership

by Ronald Harper

(5 Stars – 2 Customer Reviews)

Price: $14.95

Ronald Harper’s “Common Sense Leadership.” Understanding your workforce and understanding how to create an environment that optimizes it makes sense. Use a different approach to leading by working with a psychological base. Psychology and leadership can work together to benefit you as you share it with others. This book can also show you how to manage energy, validate achievement and manage spiking attitudes.

 

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Amazon Featured Book of the Week

Now available on Amazon.com!


Dear Tallulah

by Kay Rickenbaugh

(5 Stars – 10 Customer Reviews)

Price: $20.95

Kay Rickenbaugh’s “Dear Tallulah.” Who knew getting older could be so much fun? Emily is a widow of more than twenty years who has a daughter with a successful career in interior design. She has become sad and isolated in her home since she no longer drives. Then, she discovers Orchard Pines Residence and Spa, a large facility for adults no longer wanting to live alone but still able to take care of themselves. Expecting solace, she finds intrigue, murder, travel, romance, employment and wonderful new friends. Those who desire to be just like Emily when they get to be her age will thoroughly enjoy this book.

 

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Roll Out the Red Carpet With 15% Off a Video for Your Book!

For many years now, the publishing world has been grappling with a singular dilemma: how to make use of the new platform and opportunities provided by the internet to build successful marketing campaigns? Always one step ahead of the curve, self-publishing authors began to look for websites like YouTube and Vimeo as possible platforms to connect with new readers and share their book trailers. And they have been wildly successful!

A book trailer is, in short, a kind of movie trailer for your book. Because videos tap into two fundamentally important human senses (both sight and hearing) at the same time, they have the power to introduce new readers to your book and inspire them to purchase it.

A good book trailer presents images related to the book’s theme and content in an engaging way and is set to music that conjures up the appropriate atmosphere. A mystery novel might be set to a brooding tapestry of minor-key notes, while a romance novel might take advantage of a light-hearted upbeat tempo to clue readers into the nature of its story. Just as moviegoers might find themselves on the edge of their seats at the theater, your potential readers will wait with bated breath for the chance to pick up a copy of your book. It’s all about creating excitement for your book’s release.

Crafting a book trailer that connects all the dots to inspire this kind of reaction is, of course, quite a challenge. Video editing demands a certain professional creative skill set, complete with a deft hand at image placement, talent with text arrangement, and a nuanced way with transitioning from one frame to the next. And the timing must be precise: the entire trailer must take place over approximately sixty seconds to communicate all that it needs to and command a viewer’s attention.

The value of a well-made book trailer is, however, unquestionable. Short movies are the most portable of marketing tools and are easily shared across all the major social media platforms, including Facebook, Twitter, Tumblr, Instagram, and elsewhere. They can be embedded into blog posts or the link distributed by email.

As a self-publishing author, you’re already strategically placed to take advantage of video–but creating a book trailer? That might be outside of your comfort zone or even fully beyond your abilities. Luckily, Outskirts Press has you covered! Our Book Video Trailer & Distribution service allows you complete creative control while also putting the power of our expert team at your service, assisting with music selection, image identification, and text integration before delivering a draft of your book video trailer to you of approval. The final product provides a slick, creative way to showcase your work and market your book effectively to a wide audience. Best of all, right now you can enjoy 15% off this service! This incredible package is normally $399 but, during the month of February, you can put your book in the spotlight for only $339.15.

Are you ready to give your book the red carpet treatment? Enter promo code Save15Video when you purchase the Book Video Trailer & Distribution service.

 

Good Company: You’re Not Alone When You Publish with Outskirts Press

Whether you’ve published multiple books or are researching the possibilities, you have probably noticed just how many decisions there are to weigh in the creation of a successful book. Even with a complete draft manuscript in the bag, there’s still the cover design, editing, book formats and marketing to consider.

Since few people are experts on all—or even any one—of those aspects of self-publishing, it’s easy to become overwhelmed with the unknowns and the pressure of making the right decision in the face of them.

Just know that when you publish with Outskirts Press, you’re never alone. We have teams of professionals with niche expertise to help you navigate every step in the process.

  • Ghostwriter. Should you need help crossing the finish line or heavily editing your rough draft, we can put you in touch with one of our trusted ghostwriting partners for one-on-assistance.
  • Production. Our production artists and tech gurus will ensure your book is properly formatted to your preferences and to the specifications of each selling platform. Once your book is perfect, our team will get it onto each platform so you can start selling.
  • Cover Designer. You can select a template-based book cover and tailor it to your needs. However, if you need or desire a level of customization that can’t be provided in a template, our talented cover designers will create an eye-catching cover that will give you a distinctive edge.
  • Editor. Our editors eat, breathe and sleep the written word. Their eagle eyes will catch errors and inconsistencies that are invisible to mere mortals.
  • Marketing Assistant. The modern marketing environment is complex, with virtual bookstores taking the selling process from the old-fashioned, one-on-one approach to techniques that reach all corners of the globe in an instant. Our marketing pros can help you use the tech tools available to you to level the playing field in the book marketplace.
  • Publishing Consultant. Helping you coordinate it all are your Publishing Consultant and Author Representative, knowledgeable advisors who are dedicated to you and your unique project.

Not sure where to start? Connect with your team! Reach out to an Outskirts Press Publishing Consultant at 1-888-672-6657 or via the live chat option on our website. You can even schedule a meeting directly with a Publishing Consultant via the following link – Schedule a Consultation.

 

Amazon Featured Book of the Week

Now available on Amazon.com!


Sleep Walking Out of Afghanistan

by Harold Phifer

(4.5 Stars – 4 Customer Reviews)

Price: $14.95

Harold Phifer’s “Sleep Walking Out of Afghanistan.” A soldier deals with anxieties and his dysfunctional past while serving in the military in foreign countries. The possibility of death and never seeing his family and friends again mentally tortured him during the long deployments. He feels vulnerable and needs to get mental closure to move past his fears.

 Learn More 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

 

Strike That! (In)Famous Literary Typos and How to Avoid Making the List

There is no question: Editing is important not just for small-scale boo-boos like grammatical gaffs and questionable spelling but also for large-scale issues such as continuity irregularities and factual errors. Even little goofs can add up to a seriously bad impression, poor reader enjoyment and snarky reviews that can hurt sales.

No matter how sharp-eyed an author fancies himself/herself, flubs happen. After many hours, weeks, months (even years) of writing — not to mention the multiple rounds of revisions that inevitably follow — our brains play tricks on us. We know what we meant to type, so our minds perform a mental “autocorrect” … and the error stands unnoticed. Sometimes that same typo gets by our Aunt Sally or Grandpa Jones, who fastidiously read every word and fixed lots of errors.

But as these famous and lauded literary giants prove, even the greats have not-so-great moments. You won’t believe what typos made it into some of your favorite works:

  • The Adventures of Huckleberry Finn. Yes, Mark Twain let this goof get by him when referring to a saw: “I took the bag to where it used to stand, and ripped a hole in the bottom of it with the was.”
  • An American Tragedy. Theodore Dreiser didn’t have spell check to fall back on when he wrote this classic. The “tragedy” in this case is a small but amusing typo in this sentence: “… harmoniously abandoning themselves to the rhythm of the music — like two small chips being tossed about on a rough but friendly sea.”
  • Twilight. With a writing timeline of just a few months and a rushed production schedule, the first edition of Stephenie Meyer’s fantasy bestseller went to press brimming with errors. Most consist of mixing up “though” with “through” and “whose” with “who’s.” Thankfully, young readers were either very forgiving or oblivious.
  • Webster’s New International Dictionary. Bet you didn’t expect such a fastidious publication to make the list, huh? In Webster’s first edition (1934), abbreviations and words were intermingled; for example, the abbreviation “lb” (for “pound”) could be found right after the word “lazy.” This system changed with the second edition, with abbreviations being gathered into a separate section at the back of the dictionary. A card was prepared bearing the notation “D or d, cont/ density” to indicate D and d as abbreviations for the word “density” and was supposed to go into the “abbreviations” pile. Somehow, the card ended up in the “words” pile and an editor removed the spaces. So, the “D or d” notation ended up being set as the single word “dord.” The non-word remained in the dictionary for five years until it was finally caught and removed.

As you can see, thorough editing is not optional — not for anyone. With all the competition in today’s literary market, readers have the luxury of being unforgiving about unattractive cover designs, jumbled formatting, typos and other errors that lower their perception of a book’s value. Don’t give them even a single reason to skip over you.

Since we can’t objectively edit our own work, it costs more than time to get the job done. For most authors, the wisest decision is to hire a professional editor who can view the manuscript with fresh eyes, objectivity and an encyclopedic knowledge of spelling, grammar and syntax.

The good news is that an experienced book editor doesn’t have to break the bank. Because the market for copy editing has diversified in recent years and the level of service can be tailored to an author’s needs, the costs are much lower than they used to be. Take your time, get referrals and find an editor whose expertise and personality work best for you and your project.

Do you have questions about professional copy editing? Contact an Outskirts Press Publishing Consultant to find out how this option works or to make a low down payment. There are three convenient ways to connect:

 

5 Tips for Using Social Media to Market Your Book

With the exploding popularity of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, it’s easier than ever to connect with people all around the world. But, if you’re not sure how to get started or are unsure about how to make connections with your target audience, don’t worry! Here are 5 easy tips to help you!

1. Determine what your goals are.

  • Increase awareness? The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab a reader’s attention.
  • Drive traffic to your book? Drive visitors to your author webpage or to your listing on Amazon.
  • Generate new leads? These are people who have indicated interest in your book in some way, shape, or form, but haven’t yet purchased it.
  • Build your royalties? You can use social media to turn your audience into paying customers.

2. How often should you post?

  • Facebook – Two or three times per day
  • Instagram – Once or twice per day
  • Instagram Stories – Eight to 16 Stories, twice per week
  • Twitter – Three to ten times per day
  • LinkedIn – Once or twice per day
  • Pinterest – Five to ten times per day

3. When should you post?

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Instagram – 5-6pm weekdays and 8pm on Mondays
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

4. What should you post?

  • Facebook – Post videos about your book, live videos of you talking about your book or at book events, photos of you and your book, blog posts and curated content.
  • No matter what type of post you’re sharing on Facebook, the copy you add alongside your content can be key in how it performs.
  • Instagram – Post hi-res photos (your cover, your author photo, any images or illustrations within your book), behind-the-scenes photos of your book events, quotes, user-generated content (sharing other photos, such as attendees at a book signing) but give credit to the original creator (known as a re-post), and Instagram stories. Captions are limited to 2,200 characters, and after three lines of text, they become shortened with an ellipsis (those 3 dots you see on posts). You want to grab the readers’ attention with your opening line or two.
  • Twitter – Post news about your book, blog posts, photos of you and your book at events, curated content and images. The type of copy in your tweets can drive huge improvements in your results.
  • Pinterest – Images are the best thing to post on Pinterest. Post hi-res photos of your book, the cover, book events, step-by-step photo guides and infographics.
  • LinkedIn – Post professional information about your career as a writer. Since LinkedIn is a professional networking platform, the most suitable content will revolve around you as an author. Share news about your book and milestones on your LinkedIn page, particularly if the book involves career advice.

5. Automate, engage, and listen

  • Automate posting of your social media content. A tool like Buffer is great for automation. It allows you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
  • Social media requires engagement. When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues.
  • Don’t forget, the ultimate purpose is to sell copies of your book. So always be polite, helpful, and generous. Book sales will follow.

For more information on marketing your book, log into your Publishing Center for a complete list of marketing options and to access the free Book Marketing Resource Center.