Launch Kids Into Literacy Heaven!

Marketing books can be difficult, especially when you have to market to two dramatically different groups of people: children and the adults who buy books for them!

It’s no secret that children want a few specific things from the books they read, and those things can be boiled down to beautiful, eye-popping illustrations and a quirky, fast-paced story which will keep them on their toes. But adults? They want to buy books for their kids which are instructive as well as entertaining, and thoughtful as well as funny. Both children and adults love smart, horizon-expanding picture books, but that horizon sometimes looks a little … different.

So how do you market your picture book so that it shows off all of these various facets? We have a few thoughts on how to kickstart your promotional campaign this May!

  1. Start your campaign with a memorable—and thematic!—event. In that the book you’re promoting is a kid’s book, it probably taps into some great themes as well as some exciting visuals thanks to your illustrations. Use this to your advantage! Kids love parties of all kinds and the themes which go with them, and you can usually rely on your local library or your local independent bookstore to welcome a literary event, like a book reading or launch party, for kids. Go straight to the people who will know best how to incorporate picture books and fun activities—your children’s librarian! Seriously. They do this all the time. Even if you don’t hold your event at the library, these folks are a great resource for ideas.
  2. Take the book to school. Like, a literal and actual school! It can be hard to break into the schools since the curriculum is often developed by people higher up in the academic hierarchy than the teachers themselves, but there are still ways to raise your book’s profile among school-aged kids! One of the most reliable ways to promote a children’s book is to put together a thirty to fifty minute workshop which you can scale up or down to any group of school students of any age (or at least a range of ages). Keep it portable, and flexible enough to adapt to a variety of classroom setups and sizes, and reach out to a couple of your local teachers and administrators to see what kind of needs a workshop around your book can help meet. Think big!
  3. Market to both children and the adults who will be paying for the book. Children’s books are unique in respect to the fact that the person who will be reading the book most often and the person who is paying for it are often not the same person. In many cases, too, adults are a necessary part of the child’s reading experience as well–picture all of those Story Times in the library, with grown-ups reading to little ones in their laps–so a book must have shelf appeal to both little ones (make an eye-popping display!) and their parents or caregivers (make it relevant and funny!). Use social media local parenting-related groups to reach out to these folks. Whatever you do, make sure your marketing strategies are reaching out to those who buy the books as well as those who read them!

Whatever path you choose to pursue in marketing your children’s book, we hope you’ll take advantage of the resources available through our website at www.OutskirtsPress.com, or make use of a five-hour session with one of our expert Personal Marketing Assistants, each of whom can walk you through the necessary steps to set up a rigorous, flexible, and far-reaching marketing plan suited to you and your book’s unique needs. At Outskirts Press, we’re here to help you at all of the different stages of being an author, from publishing to marketing to getting started on your next children’s book!

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Spring Into Some Savings This May!

Spring is a time for renewed hopes, and a time to dust off those projects which have been sitting in the back of your mind–or in the far recesses of your computer’s memory–over the chilly winter months. You’ve had time to let the ideas percolate, like snowmelt through warming soil, and things are starting to come together to grow your dream into something magnificent. Now that May has arrived, spring is officially underway–and your prospects are coming up all roses!

We at Outskirts Press would like to invite you to make good on your desires, and to that end we are offering a spring savings discount of $250 off either our Ultimate Publishing package or our Full-Color Publishing package!

You are an author who knows the virtues of patience—after all, waiting through the cold winter months for a sale like this one is no easy thing!—and you are committed to doing the necessary research to ensure you pick the right self-publishing company for your needs. We hope that, with our phenomenal offerings and equally phenomenal spring savings discount, you’ll choose to publish with us—the one Top Consumer Reviews rated #1 Self-Publishing Company for 2016!

Here’s how to do it:

From now until the end of May, log onto our website or get in touch with us over the phone and add one of these two packages to your shopping cart. Then, enter the promotion code 250May17 at checkout.

That’s it!

If you have any questions or, if you want to find out more information about either our Ultimate or our Full-Color Publishing packages, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


The Old Guy Goes
by Keith Elkins

(5 Stars – 2 Customer Reviews)

Price: $16.95

Keith Elkins’s “The Old Guy Goes.” tells the story of a college teacher from his prime at age forty to his death at eighty surrounded by loving family. With insight, he explores the later stages of life and the significant issues related to aging.

 Learn More > 

 

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

Would you like your book featured here? Buy Now

Self-Publishing Author Spotlight: Madelyn I. Sawyer

At Outskirts Press, Inc., we take great pride in celebrating the work of our successful self-publishing authors, and we do so each week through our Self-Publishing Author Spotlight. This week we highlight self-publishing author Madelyn I. Sawyer, who has published three successful titles with Outskirts Press. She is currently working on her fourth title.

Learn more about Madelyn, her background and how that inspired her to write her published works through this week’s Self-Publishing Author Spotlight.

About the Author:

Madelyn Sawyer started her aviation career by serving in the United States Navy as an air traffic controller based in Puerto Rico. She has worked for the FAA for more than 30 years; 25 of those years as a special agent. Her aviation career beyond the FAA has including soloing in a Cessna-150, flying as a flight attendant, working in airline crew scheduling, and teaching water survival classes to pilots and flight attendants.
Away from the world of aviation, Madelyn has two children and three grandchildren. She is a distance runner and an avid outdoor enthusiast. In 2009 she launched a business called Grandmothers on the Run (www.grandmothersontherun.com ), an online clothing company for active, busy, and very proud grandmothers.

Hired to Protect: Adventures of a Federal Air Marshal

Maggie Stewart didn’t gain the nickname “Mad Dog Stewart” without a reason. From the charred remains of an airline tragedy, Maggie Stewart’s career began as a Federal Air Marshal. From that point on, her career, and her life, would never be the same. Chapter after chapter, this spell-binding story tells of her brushes with danger and intrigue, every page telling of her incredible adventures as she flies around the world “Hired to Protect” passengers and crew members, while on duty as a Federal Air Marshal for the United States Government.

Product details…
Paperback
Format: 6 x 9 Black & White Paperback, 202 pages
Publisher: Outskirts Press (Aug 16, 2012)
ISBN10: 143279390X
ISBN13: 9781432793906
Genre: BIOGRAPHY & AUTOBIOGRAPHY / Adventurers & Explorers

Hired to Defend

Maggie Stewart didn’t get the nickname “Mad Dog Stewart” without reason. She’s determined and tough, meeting the rigorous physical and personal requirements to serve as a Federal Air Marshal—a job that allows her to travel the world, but also demands the very best she has to give, under stressful circumstances. Traveling armed and in teams, Maggie faces danger and tragedy that most people see only in the movies. Maggie’s life changes professionally and personally when she leaves the air marshal cadre for a promotion to a Supervisory Special Agent. The stress and politics intensify, but the terrorist plots aren’t slowing down. From California to Washington DC, Maggie’s field experience and dedication are put to the test every day—and she is faced with personal sacrifices that her calling requires. This exciting real-life story is a compelling portrait of a woman who rose to a position of incredibly demanding accountability, and who faced life and death decisions. Travel along with Maggie and learn the reality of what it means to serve and protect—both in the air and behind the scenes!

Product details…
Paperback
Format: 6 x 9 Black & White Paperback, 186 pages
Publisher: Outskirts Press (Feb 27, 2014)
ISBN10: 1478726962
ISBN13: 9781478726968
Genre: BIOGRAPHY & AUTOBIOGRAPHY / Adventurers & Explorers

Hired To Serve: The Third Book of the Adventures of a Federal Air Marshal

Maggie Stewart didn’t get the nickname “Mad Dog Stewart” for no reason. She’s determined and tough. She passed the rigorous requirements to serve as a Federal Air Marshal with flying colors–and now she’s facing new challenges. When she leaves the air marshal cadre, little does she know that she’s in for the fight of her life. The stress and politics intensify, but the terrorist plots aren’t slowing down. After experiencing the most horrific day in American history, she not only fights against terrorism, but enemies from within. This exciting behind-the-scenes real-life story is a compelling portrait of a woman who rose to a position of incredibly demanding accountability and personal sacrifice. Travel along with Maggie and learn the reality of what it means to protect, defend, and serve this great country of ours.

Product details…
Paperback
Format: 6 x 9 Black & White Paperback, 156 pages
Publisher: Outskirts Press (Mar 13, 2015)
ISBN10: 1478752831
ISBN13: 9781478752837
Genre: BIOGRAPHY & AUTOBIOGRAPHY / Adventurers & Explorers

Ready share your inspirations and stories? Get published with Outskirts Press!

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Amazon Author Profile Now Available

Great news! Outskirts Press now offers an Amazon Author Profile to published authors. Why is this so important? Amazon.com sells books, but the Amazon Author Profile sells you!

What is an Author Profile?

If you look at a book listing on Amazon, you will find the Author Profile, labeled “More About the Author,” below the “Product Details” section. There you will see the author’s photo and biography.

Why do you need one?

Amazon Author Profiles convert more shoppers into buyers because people like knowing who wrote the book they are considering. If you are an expert who has published a non-fiction book, your Author Profile shares pertinent information about your expertise. If you are a fiction writer, your Author Profile is an invaluable space to build your brand. The same holds true if you are a poet or children’s book author. Regardless of the type of book (or books) you have published, your Amazon Author Profile serves one very important task: it sells YOU to your potential readers.

The Author Profile is more than just a new section on your sales page. It is your entire author presence on Amazon. When set-up correctly, your Author Profile includes your entire bibliography of published books, all your book videos and/or video teasers, a direct RSS feed to your author blog, and so much more!

More Perks of the Author Profile Option

  • You can start to attract “followers” to your Profile, just like on Twitter and Facebook, and those followers will be notified when you write a new blog post or publish a new book
  • When participating in our Amazon Author Sweepstakes, you can require sweepstake participants to “follow” you before they are eligible for your free book giveaway
  • You only have to set it up once, no matter how many books you have published. As you publish more books, it’s easy to add them to your Author Profile

How do you set it up?

If you don’t know how to set up everything yourself, no problem. Outskirts Press will do it all for you. For more information and to purchase the Amazon Author Profile option from Outskirts Press, simply log into your Author Publishing Center and select Amazon Author Profile from the Marketing Solutions menu.

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Register Now for the 2017 Beijing Book Fair

International book fairs bring books, authors, and publishing professionals together under one roof and offer fabulous opportunities for authors to promote their own books. Authors can network, grow their fan base, increase book sales…and have some fun while surrounded by fellow book-lovers.

The 24th annual Beijing International Book Fair (BIBF) kicks off August 23-27, 2017 at the China International Exhibition Center. Thousands of authors from around the world will gather at the fair to display their work. It’s also a one-of-a-kind opportunity to mix, mingle and network with booksellers, publisher, literary agents and other book-related professionals on the lookout for talent and compelling books.

No other country has experienced the growth in the world marketplace that China has, and that impact has been greatly felt in the publishing and bookselling world. Blossoming readership in China represents an enormous opportunity for authors to take advantage of the growing demand for book translations, and publishers are scrambling to feed the frenzy. There is surging consumer demand for all types of books, and getting your book in front of this potential market can have a tremendously positive effect on the success of your book.

Register now through Outskirts Press to exhibit your book at the Beijing International Book Fair. When you exhibit at the Beijing Book Fair through Outskirts Press, you’ll receive …

  • Prominent, face-out display of your book with only four other Outskirts Press titles
  • An Outskirts Press representative on-site to personally answer questions and advocate for your book
  • Valuable industry leads
  • We’ll forward inquiries about your book directly to you so you can follow-up!

Time is running out and space is limited, so reserve your space today! To purchase this option, simply log into your Author Publishing Center at www.outskirtspress.com and select Beijing Book Fair from the Marketing Solutions menu.

Exhibit Your Book

Necessity & Invention: 5 Reasons to Get That Custom Book Cover Design

bookstore

Appearances matter, and so do first impressions! They matter in day-to-day life, they matter in terms of putting together a marketing strategy and, most importantly for us, they matter when book lovers run their hands along the bookstore shelves–or their thumbs along the page listings assembled by their favorite e-book distributor. A colorful, eye-catching book cover is the key to prompting that oh-so-vital moment of hesitation, when a potential reader’s attention is caught and transformed into movement towards the checkout counter or button.

No matter what a book contains in respect to content, a well-crafted custom cover always plays an integral role in the successful sale of a book. There are, however, five specific benefits to opting for custom over a basic template:

  1. Credibility: A professionally designed cover serves as a hint that the same care that was put into crafting the cover was also taken in the crafting of the book’s content. Your book’s cover speaks for your professionalism as an author and the quality of your work–not to mention your dedication to pleasing your readers.
  2. Visibility: Just writing your book isn’t enough; you have to sell it, too. But if no one picks up or views your book, it won’t matter how much time or effort you’ve put into the writing process–a cover which prompts even the slightest pause will increase the odds that a reader will investigate further, and ultimately make a purchase.
  3. Information: Readers like to know what they’re getting when they buy a book, and your book’s cover gives clues as to its content and tone. If your book cover resonates with readers by hinting at its content accurately, they’re more likely to buy.
  4. Targeting: An arrow is all well and good, but if it doesn’t hit the target it’s no use to anyone. It’s not enough to have a pretty cover; your cover must reach the right people. A professional book cover designer is trained to craft artwork that appeals specifically to the people your content is meant to entertain or inform, whether they’re war veterans who enjoy biopics or women in their 40s who enjoy spiritual devotionals.
  5. Marketability: The sum total of the first four points, above, add up to a package which is infinitely more marketable than any one point alone might do. And in a competitive market like the one you’re bound to enter, that boost to your marketability isn’t something you can afford to pass by.

Of course, the outcomes of book sales are about as easy to predict as working out Einstein’s Theory of Relativity, which is to say: the evidence adds up, but there’s no such thing as a guarantee that any one cover will immediately lead to a spike in book sales, while another will leave a book moldering in the forgotten far-reaches of the internet. However! Your attractive, custom cover will increase your odds of reaching the right readers–and more of them.

Are you ready to self-publish your book with a beautiful, professional cover?  Call us at 1-888-675-6657 to talk to a Publishing Consultant or visit us online at www.outskirtspress.com to chat via our live chat option.

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