Achieve a Sizzlin’ Hot Summer Book Launch!

Ready to let the world know about your book? Great! But what’s the best way? A targeted press release? Facebook connections? A creative promotional video?

Yes — all of the above! Taking a multifaceted approach is a smart way to hit the ground running in your marketing efforts. What that means is organizing a marketing push that reaches multiple audiences on a variety of mass marketing venues: social media, print media, broadcast and any other format where you can reach out to a wide and appropriate audience. It may sound intimidating, but Outskirts Press can help.

The Book Launch Bundle, is ideal for a sizzling summer book launch. First, the package price represents a huge savings compared to purchasing the same services a la carte. But the sizzle really comes with the value of the marketing components themselves: The Book Launch Bundle culls together all the most popular, must-have marketing products into one comprehensive marketing campaign. These services were hand-picked to offer authors a multi-pronged promotional push, and includes:

  • Custom Press Release with distribution
  • PR Publicist Campaign with leads forwarded to you for follow-up
  • Social Media Setup, which lets you market to a large online audience cost-effectively
  • Book Video Trailer & Distribution to highlight your story in a compelling marketing video
  • Personal Marketing Assistant who’ll spend 5 hours assisting you in your marketing efforts!

All you need to do to launch your own book marketing campaign at a discount is login to your Publishing Center and place the Book Launch Bundle in your shopping cart. With just a few clicks, you can set one big marketing machine in motion …

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Edit to Get Ahead!

Editing is often the most painful part of the alchemic process that transforms a manuscript into a book. But we don’t edit because it’s hard — self-punishment without purpose is not the name of our game. We edit because our first drafts are not our best drafts.

We may edit ourselves because we sense the inevitability of our own mistakes — one or two slips of the fingers on the keyboard as we toil away — but we must look for others to edit our work, too, because we’re not always the most objective observers about our own work. We look for a third-party editor because, when you or I have spent six months or a year staring at the pixels on our computer screens, it becomes difficult to pick out the plot hole on page 60 or the typing error on page 115.

Editors aren’t a luxury we indulge in; they’re a necessity. Guy Kawasaki, a self-publishing author and entrepreneur of Stanford and U.C. Davis extraction, writes that all successful self-publishing authors “learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.” He’s not just referring to a book’s inherent strengths and weaknesses — its objective existence as a great book or a not-great book — but about perception and reception. As a business founder and entrepreneur, Kawasaki recognizes the value in being taken seriously, and the business and social capital an author can and must create by doing so in order to move books off of virtual or physical store shelves and into people’s hands. Editing, he postulates, is the way to make this happen.

Perception, we’re often told, is reality. And while there might be some exceptions, it’s a general rule that readers are turned off by poor cover design, poor formatting, and poor editing. These factors and others collectively create the reader’s perception of a book’s professionalism, polish, and ultimately its value. Thus, a poorly edited book is likely to lose readers, while a well-edited book is likely to draw more potential readers by virtue of its good reputation.

The long and the short of it is:

  • Editing is important, both in terms of fixing small-scale issues and resolving large-scale difficulties, to selling books
  • We cannot objectively edit our own work, and those in our immediate social circle often don’t have the experience or expertise to step in and fill the void
  • Therefore, paying for professional editing services may be necessary, and it doesn’t have to break the bank or encroach on your independence

As you set off to determine whether or not hiring a professional editor is something you need to do, take your time. There are plenty of options out there, and because the market for true and deep copyediting has diversified in recent years, the costs are much lower than they used to be. The key is to do your due diligence in terms of research, and to trust your instincts when you get in touch with your potential editor.

Questions about Professional Copyediting or any of our self-publishing services? Contact an Outskirts Press Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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3 Ways to Give Your Dad the Gift of Self-Publishing

Father’s Day is June 18th, and perhaps you are still looking for the perfect gift to give your dad? Don’t worry–it happens, and we have the solution! If your dad has always wanted to publish a book, self-publishing may just be the perfect present, and if he prefers to read over writing, we have a great range of self-published titles that just might pique his interest! Here are three ways you can give your dad the gift of self-publishing this Father’s Day.

1. Buy him a publishing package.

Self-publishing companies offer a variety of publishing packages to meet a range of needs. Purchase a publishing package with your dad’s favorite publishing company–Outskirts Press! Outskirts Press even offers instant gift certificates you can order online.

2. Self-publish in his honor.

If you’ve written a book in honor of your dad, either a memoir or a work of fiction, now is the perfect time to publish it. He will be deeply touched by the special gift and cherish it forever.

3. Buy him a book!

The Outskirts Press bookstore is packed with great books with appeal for readers of all ages, including such diverse titles as A.L. Skip Mahaffey’s Adventures With My Father: Childhood Recollections of Divorce Dysfunction and the Summer of Love, a memoir which chronicles the author’s dysfunctional existence growing up with one of the strangest, most bizarre people Mahaffey ever encountered — his dad. There’s also father stories: experiences being a father, a book of (deliberately lowercase) reflections by stewart l wolff as he struggles to be a “good enough” dad — and child psychologist. In a similar vein, Kevin Patrick’s Fatherhood charts the effects of a traumatic car accident which left the author paralyzed from the waist down, with a two-month old daughter to raise. And lastly, Jon J. Masters’ Fear, Fathers and Family: In Search of the American Dream lays out the work of living underground, harboring secrets both within one’s family and from the world outside. All four of these books make for a compelling read, and serve as excellent examples of the memoir form!

Pick up a copy of these or any other Outskirts Press titles in our online bookstore, and spend your Father’s Day immersed in the rich world of books and the people who write them! You can find out more information about these books, their authors, and how you yourself can become a self-publishing author online at www.OutskirtsPress.com!

For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
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Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Sugar’s Story: The Quest of a Feline Fashionista

by Linda Gareh-Applegate

(5 Stars – 4 Customer Reviews)

Price: $23.95

Linda Gareh-Applegate’s “Sugar’s Story: The Quest of a Feline Fashionista.” Sugar takes a light-hearted spiritual journey to discover “who she truly is” and the struggles to become her true self. Sugar emulates Hollywood stars, historical figures, sports figures and other personas during this self-examination until she comes to a realization.

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Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

 

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Introducing the Amazon Launch Bundle

Say hello to the newly offered Amazon Launch Bundle, a package Outskirts Press has created for published authors that includes an Author Profile, a Search Inside option and Listing Optimization. The discounted bundle price of $249 saves you money over purchasing these services individually.

Amazon Author Profiles convert more shoppers into buyers because people like knowing who wrote the book they are considering. If you are an expert who has published a non-fiction book, your Author Profile should share pertinent information about your expertise. If you are a fiction writer, children’s book author, spiritual writer etc. your Author Profile will act as an invaluable space to build your brand.

When setup correctly, your Author Profile will include…

  • your entire bibliography of published books
  • all your book videos and/or video teasers
  • a direct RSS feed to your author blog
  • and so much more!

Search Inside is Amazon’s “online equivalent” to browsing a bookstore. Books that participate in the optional “Search Inside” program through Outskirts Press feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.

The importance of your product sales page on Amazon cannot be overstated, which is why we have also included List Optimization in this amazing bundle! The trick is to include relevant, compelling, sales information (with a marketing slant) in your book description that will not only increase the number of people seeing your page, but will also increase the number of those people actually buying your book. Let our professional copywriters at Outskirts help you utilize the content that search engines respond to and get your book the attention it deserves!

To purchase this option, simply log into your Author Publishing Center at www.outskirtspress.com and select Amazon Launch Bundle from the Marketing Solutions menu.

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The Road to Publication

You have a great book idea. Maybe you even have a completed manuscript. You’ve made the decision to self-publish, and you’re ready to start your journey to becoming a published author. But where do you begin? Outskirts Press offers you an easy to follow road map for self-publishing success. Here are the basic steps:

  1. Connect with your personal Publishing Consultant to answer all your questions about starting the self-publishing process and to begin your journey.
  2. Submit your manuscript to Outskirts Press
  3. Meet your author representative for one-on-one assistance
  4. Next, Outskirts Press will create your digital files and send them to you to review
  5. After you make sure your files are perfect, your book will be approved for publication
  6. While you wait for your book to print, you’ll start working on your marketing efforts. This is essential to success!
  7. Before you know it, you’re a published author! Now it’s time to get to work promoting your new book

With Outskirts Press, authors are never alone! Your publishing team will assist you every step of the way. Your team is there to help you develop and publish high-quality books by offering exceptional design, printing, publishing, distribution, and book marketing services. We take the complexity and guesswork out of publishing, and our mission is to help you publish the book of your dreams.

For more information about self-publishing with Outskirts Press, get in touch with your Publishing Consultant. There are three convenient ways to connect:

  1. Call us at 1-888-672-6657 (OP-BOOKS)
  2. Live-chat with us via our website
  3. Go online to schedule an appointment
Get Published

Amazon Featured Book of the Week

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!


Mrs. Bonnie Bunny Blueberry Pies

by Delilah Jackson Hall

(5 Stars – 8 Customer Reviews)

Price: $10.95

Delilah Jackson Hall’s “Mrs. Bonnie Bunny Blueberry Pies.” Mrs. Bonnie Bunny is famous for her award-winning blueberry pies. When a warm blueberry pie vanishes from the window sill, secrets are revealed and the truth emerges in the most unlikely of places. Powerful life-lessons are learned. Illustrated by Daniel Espinoza.

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