Here’s What You Chose as Outskirts Press’ Top Marketing Options

Every month or so, Outskirts Press takes a close look at sales numbers to see what services our self-publishing authors need at any given time. The Top 10 Book Marketing Options list gives us an excellent overview of effective, in-demand marketing and promotional approaches during the most recent survey period, and sharing it with you may give you marketing ideas you may not have thought of.

This time around, with book awards and book fairs occurring predominantly in the spring and summer, it makes sense that Outskirts Press submission services were popular with independent authors in the most recent accounting. The latest Top 10 options are listed below, in order of sales numbers.

BookExpo Book Fair

BookExpo Book Fair: BookExpo is the largest book industry event in the United States with more than 2,000 credentialed members of the media in attendance. This marketing option provides authors with an expert to advocate on their behalf at the fair.

Publisher's Weekly

Publishers Weekly Co-op Advertising: This option helps authors reach more than 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors with a color ad in one of the most trusted and respected industry publications.

Amazon Kindle Submission Service

Amazon Kindle Submission Service: Makes books available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Elite E-Book Package

Elite Ebook Package: Get Amazon Kindle, Apple iPad and Barnes & Noble NOOK ebook editions in one discounted ebook publishing bundle.

EVVY Awards

EVVY Awards Submission (Nomination Required): Nomination to the annual EVVY Awards means much-needed publicity for self-publishing authors. Each year, Outskirts Press nominates a small percentage (typically just 2 to 5 percent) of books published to the EVVY Awards. A nomination is a prerequisite for the Outskirts Press Best Book of the Year Award. Eligibility is determined by Outskirts Press executives and members of the production teams.

Custom Tee Shirt

Custom Tee Shirt: Authors can customize a high-quality, pre-shrunk tee (front and back) with their book cover.

2018 Marketing Calendar

Author’s Marketing Calendar: The calendar is a compilation of effective promotion tactics, important book competition dates in 2018, social media tips and other advice self-published authors need for a successful year of selling.

Amazon Search Inside the Book

Amazon Search Inside the Book: Amazon itself has stated that books participating in this program are significantly more successful, on average, than books that do not participate.

Google Books Preview Program Submission

Google Books Preview Program Submission: An inexpensive and effective way to get a book in front of millions of readers quickly and easily.

EVVY Awards Submission

American Library Association (ALA) Book Fair Submission: The ALA annual conference attracts librarians from all levels of management from across the country. It serves as a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. This marketing option provides authors with an expert to advocate on their behalf at the fair.

We would like to thank the many authors who have trusted us to assist them in marketing their way toward successful books — and we’d love to help you, too!

Top 10 Self-Publishing Book Marketing Options

Over and over we hear from our authors how the trickiest part of the self-publishing process is figuring out how to begin marketing—how to identify and reach the specific audience of readers you had in mind while writing your novel. Marketing is critical and complicated, but at Outskirts Press we are working tirelessly to provide cutting-edge post-publication support, products and services to self-publishing authors like you, who are just as tirelessly on the hunt for the perfect book marketing tactic to sell successfully.

What comes next? How do choose the right marketing approach from among the many options available?

Our list of Top 10 Book Marketing Options is one great way to find your feet. Think of this list as a marketing “greatest hits” to help you prioritize your book marketing efforts according to the most highly rated and prized marketing strategies as evaluated by your peers. These options, ranked in order of sales for the month of December 2017, are listed below along with a summary of each to make it easy for you to see which option(s) might serve you best.

Amazon Kindle Submission Service 1. Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Book Awards Submission 2. Book Awards Submission: Enjoy maximum convenience by allowing us to submit your book to 6 recognized, vetted, and legitimate book award contests, some of which offer major cash and prizes (Writer’s Digest and Foreword) and all of which offer the chance for extra exposure, recognition, and the chance to claim “award-winning” during your marketing efforts.
Personal Marketing Assistant 3. Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Elite E-Book Package 4. Elite E-Book Package: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.

Amazon Search Inside the Book
5. Amazon Search Inside the Book: Books with this feature include a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book — improving the odds of a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.
2018 Marketing Calendar 6. 2018 Author Marketing Calendar: A compilation of the most up-to-date, effective and actionable tactics available to help you market your book. It contains hundreds of promotional tips, advertising opportunities, important deadlines, social media recommendations, and information about marketing options and services available through Outskirts Press.
Amazon Launch Bundle 7. Amazon Launch Bundle: This bundle includes the most effective marketing services focused on Amazon: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Profile.
Espresso Book Distribution 8. Espresso Book Distribution: One of Time Magazine’s “Invention of the Year,” this service allows a high-quality, black/white paperback book to be printed and sold in about 8 seconds. Consider it a “book vending machine.” This option makes your book available via this exciting new sales channel.
Book Launch Bundle 9. Book Launch Bundle: Save time and money with this popular marketing bundle, which includes a custom press release, the public relations publicist campaign, author platform set-up through social media, a 60-90 second book video trailer with social network distribution, and five hours with a Personal Marketing Assistant.
Amazon Listing Optimization 10. Amazon Listing Optimization: Our professional copywriters spend a lot of time around books, and they know what makes readers buy and what search engines respond to. By combining these skills with the Amazon Listing Optimization option, your search engine optimized and sales content means more people can potentially find your book with less effort on your part.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your Author Center. If you have questions or want to learn more about our marketing services, visit us online at