Every month or so, Outskirts Press takes a close look at sales numbers to see what services our self-publishing authors need at any given time. The Top 10 Book Marketing Options list gives us an excellent overview of effective, in-demand marketing and promotional approaches during the most recent survey period, and sharing it with you may give you marketing ideas you may not have thought of.
This time around, with book awards and book fairs occurring predominantly in the spring and summer, it makes sense that Outskirts Press submission services were popular with independent authors in the most recent accounting. The latest Top 10 options are listed below, in order of sales numbers.
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BookExpo Book Fair: BookExpo is the largest book industry event in the United States with more than 2,000 credentialed members of the media in attendance. This marketing option provides authors with an expert to advocate on their behalf at the fair. |
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Publishers Weekly Co-op Advertising: This option helps authors reach more than 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors with a color ad in one of the most trusted and respected industry publications. |
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Amazon Kindle Submission Service: Makes books available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon. |
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Elite Ebook Package: Get Amazon Kindle, Apple iPad and Barnes & Noble NOOK ebook editions in one discounted ebook publishing bundle. |
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EVVY Awards Submission (Nomination Required): Nomination to the annual EVVY Awards means much-needed publicity for self-publishing authors. Each year, Outskirts Press nominates a small percentage (typically just 2 to 5 percent) of books published to the EVVY Awards. A nomination is a prerequisite for the Outskirts Press Best Book of the Year Award. Eligibility is determined by Outskirts Press executives and members of the production teams. |
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Custom Tee Shirt: Authors can customize a high-quality, pre-shrunk tee (front and back) with their book cover. |
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Author’s Marketing Calendar: The calendar is a compilation of effective promotion tactics, important book competition dates in 2018, social media tips and other advice self-published authors need for a successful year of selling. |
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Amazon Search Inside the Book: Amazon itself has stated that books participating in this program are significantly more successful, on average, than books that do not participate. |
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Google Books Preview Program Submission: An inexpensive and effective way to get a book in front of millions of readers quickly and easily. |
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American Library Association (ALA) Book Fair Submission: The ALA annual conference attracts librarians from all levels of management from across the country. It serves as a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. This marketing option provides authors with an expert to advocate on their behalf at the fair. |
We would like to thank the many authors who have trusted us to assist them in marketing their way toward successful books — and we’d love to help you, too!