Category: Book Marketing Specialist

Advice, book marketing, Book Marketing Specialist

Prime Amazon Marketing Advice from Outskirts Press

As the only #1-ranked and A+ rated self-publishing company*, Outskirts Press lists, distributes, and sells its books on Amazon through a variety of technical and highly-effective ways (read yesterday’s post to see how).

That means authors self-publishing with Outskirts Press have access to all the advantages and book marketing benefits Amazon offers, which can make all the difference once your book is published. Some of these benefits include:

  • Amazon KDP: Amazon’s Kindle Direct Publishing (KDP) platform empowers authors to create and sell e-Books. Outskirts Press authors publishing under the Ultimate Black and White and Ultimate Full-Color packages are automatically enrolled in KDP with eBook editions of the books that we publish for them.
  • Amazon Advantage:  Amazon Advantage is a suite of book-selling tools to help authors distribute books to Amazon’s other channels, such as the Kindle Store, Audible, and the Kindle Unlimited program. Outskirts Press authors publishing under the Ultimate Black and White and Ultimate Full-Color packages receive automatic distribution in the Kindle Store; optional AudioBook publication is available for distribution to Audible; and our eBook publishing process explains the pros and cons of joining Kindle Unlimited.
  • Amazon Author Central: Authors who publish their books through Outskirts Press can create an Amazon Author Central profile. This allows them to manage their book’s metadata, set up author alerts, and connect with readers. Outskirts Press marketing services can help their authors with this, too.

Outskirts Press also offers a variety of free and paid marketing services to help authors promote their books on Amazon. These services include:

  • Amazon Book Marketing: Outskirts Press offers a variety of Amazon book marketing services, such as Amazon email campaigns (Amazon’s Featured Book-of-the-Week, for example) and free guides with tips on getting Amazon book reviews and offering Amazon giveaways.
  • Amazon Author Page: Outskirts Press can create a professional Amazon Sales Page for authors who publish their books through the company.
  • Amazon Search Inside the Book: Outskirts Press can add the Amazon Search Inside the Book feature to authors’ books. This allows readers to preview the content of books before they buy them.
  • Amazon Launch Bundle: All the Outskirts Press marketing services rolled into one for the ultimate in convenience and effectiveness.

Of course, the best advice we can give you is that today is the last day to save during Amazon Prime days. If you want to experience the convenience and satisfaction of self-publishing and selling on Amazon, you can take advantage of an instant 20% discount during Amazon Prime Days. Simply enter the promotion code twtybkmark at checkout when you purchase the Ultimate Black and White or Ultimate Full-Color publishing package from Outskirts Press. With this offer, not only will you receive an instant 20% savings, but once your book is published, you’ll also get 500 free bookmarks to kick-start your Amazon book marketing efforts.

get published now

Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

Outskirts Press stands behind our book printing and design services with the best 100% Satisfaction Guarantee in the self-publishing industry. 

* Outskirts Press is the only self-publishing company ranked #1 in self-publishing by Top Consumer Reviews and rated A+ by the Better Business Bureau.

Advice, book marketing, Book Marketing Specialist

Prime Amazon Self-Publishing from Outskirts Press


Outskirts Press is a full-service self-publishing company that partners with Ingram Wholesalers and its global partners to publish, list, and sell self-published books on Amazon and its worldwide retail websites.

When an author self-publishes their books with Outskirts Press, the books are automatically made available for sale on Amazon.com and its worldwide suite of book-selling retail websites, like Amazon.ca in Canda and Amazon.co.uk in the United Kingdom, among others.

How does Outskirts Press combine the zero-hassle power of print-on-demand with the maximum convenience of drop-shipping to deliver the easiest, fastest, and highest quality publishing services to its thousands of satisfied authors?

  • Providing metadata to Amazon for zero-hassle: In collaboration with Ingram and its partners, Outskirts Press provides Amazon with “metadata” for all of the books it publishes. Metadata is digital information that includes the book’s title, author, ISBN, BISAC, description, and cover image. This metadata helps Amazon (and other global retailers) index the book and make it discoverable by customers around the world.
  • Drop-shipping to Amazon for maximum convenience: When an author publishes their books with Outskirts Press, the books are “stored” digitally and securely under the ISBN with all their related metadata. When a customer orders a book from Amazon, the book is printed and bound to professional standards and shipped directly from the printer, rather than from the author or publisher. This saves time for everyone and the buyer receives the book as fast as possible without the author having to worry about inventory, packaging, or driving to a postal office.
  • Drop-shipping directly to the author and to readers: Authors publishing with Outskirts Press can enjoy the convenience of zero-inventory by having access to their own online book ordering process through their password-secured Author’s Center. They can order books in quantities of as low as 5-at-a-time for quick printing and shipping directly to them, or for direct delivery to anywhere. Readers purchasing from the Outskirts Press bookstore or from the author’s webpage receive the same delivery times as they would from Amazon (sometimes even faster), and the author worries about nothing.
  • Amazon marketing: Outskirts Press can provide a suite of book marketing advice and services geared toward maximizing Amazon sales.

Tomorrow’s posting will discuss more about Prime Amazon marketing.

In the meantime, if you want to experience the convenience and satisfaction of self-publishing and selling on Amazon, you can take advantage of an instant 20% discount during Amazon Prime Days. Simply enter the promotion code twtybkmark at checkout when you purchase the Ultimate Black and White or Ultimate Full-Color publishing package from Outskirts Press. With this offer, not only will you receive an instant 20% savings, but once your book is published, you’ll also get 500 free bookmarks to kick-start your Amazon book marketing efforts.

get published now

Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

Outskirts Press stands behind our book printing and design services with the best 100% Satisfaction Guarantee in the self-publishing industry. 

Book Marketing Specialist

Personal Service for EVERY Person—A Benefit of Outskirts Press!

You’ve got questions? We’ve got self-publishing experts with answers!

It starts from the moment you make contact. Our associates are people just like you: writers, readers . . . driven individuals who love books and want to help authors share their talent with the world. When you choose Outskirts Press, you’re assured personal attention from U.S.-based industry professionals, including:

  • Customer Support, available by email, phone, appointment, or live chat
  • a knowledgeable Publishing Consultant who will advise you on the best path for your book
  • your personal Author Representative who will get your book put together just as you want it
  • an optional Book Marketing Specialist to help you jump-start your selling
Start Publishing NOW!

Ready to begin YOUR self-publishing journey? Know that you don’t have to go it alone. Outskirts Press is there for you every step of the way, with real people eager to lend a hand. Connect with Outskirts Press today in whatever manner is easiest for you:

Or click that button above to order the best publishing package for you today!

book marketing, Book Marketing Specialist

3 Ways to Improve Your Marketing Plan

3 ways to improve marketing plan

Almost every blog, workshop, and website on the subject of self-publishing advocates for creating a book marketing plan even before your book has been printed.

You will already have read about several marketing methods, from virtual book tours to book signings to book fair partnerships to glossy mailings featuring your book. Have you followed that advice?

Sometimes, even when we answer “yes” to this question, our sales numbers may not reflect the hard work and the (usually) good advice we receive. You might even be following to the letter every piece of advice you’ve been given. So, how could this be? And more importantly, how do we fix the problem?

The simple truth is that your book’s marketing plan may have a fatal flaw, and this flaw may be costing you sales. And truthfully, this is a common problem among self-publishing authors, which means that you’re not alone and that we’ve figured out a couple of surefire ways to troubleshoot the issues.

Instead of looking at your book marketing plan as an “enemy” which is actively working against you, ponder these three questions. Your answers might just help reshape your marketing plan to be more insightful, more effective, and more successful at moving your book off the bookstore shelves.

  1. Have you clearly defined your target market? When you wrote your first book, you just knew that everyone would love it. It would make you the talk of the town (or maybe even the talk of the nation or globe). It would be the “it” book everyone would want to read. But . . . that’s a rather lofty goal. Many might even say that it’s an impossible goal, in that even the most successful authors (like Stephen King, Tom Clancy, and Jan Karon) aren’t able to reach everyone with their books. And that’s fine; they have developed loyal followings among readers who are committed to them and their books. That’s where their success lies, and even if you’re not a blockbuster breakout success on the scale of a Stephen King, one can learn from that core truth: loyal followings sell books. How, then, do you seek them out? First, ignore all the white noise, and dispense with the idea that your book is for everyone. There isn’t a book on earth that’s for everyone. So, who is your book for? Who is your intended audience? Start locking in the details, from demographic information like age and occupation to the qualities people look for in books. Define your target audience with care and with specificity. If you can’t name some specific characteristics, you can’t market to them.
  2. Have you figured out what differentiates your book from the other books available to your target market? Can you tell us why your book is both different from and better than any other book on the market in its genre? Is there a lesson taught in your book? Are your characters easier to relate to? There has to be a reason why readers want to buy your spy thriller instead of the latest from John le Carré. As daunting as it is to consider as a competitor THE AUTHOR who leads the pack in terms of sales in your genre, doing so will help you figure out your book’s strengths. You aren’t just churning out another Vince Flynn action book; you’re publishing a book with its own strengths of plot and character. Find out what makes your book special and use that as your unique value proposition . . . in marketing as well as every other context.
  3. Have you updated your book marketing plan lately? The book marketing industry, like any other, evolves with blinding speed. If you don’t keep your plan up to date, it can quickly become irrelevant, and your book sales will flag. Therefore, we recommend that authors review and update their book marketing plan at least once a year and make sure to get eyes other than their own on their plan. Having that external insight is vital to ensuring that every detail of your marketing plan serves a purpose!

Have your book sales been lagging, and you can’t figure out why? Perhaps it’s time to consult with one of our Book Marketing Specialists. Right now, Outskirts Press is offering an instant 10% savings off the regular price when you claim 5 hours of 1-on-1 marketing assistance with one of our book marketing specialists. Enter promo code bmssavings at checkout to instantly receive 10% off.

book marketing, Book Marketing Specialist

How Book Marketing Specialists are Helping Self-Publishing Authors

Book Marketing Specialist helping self-publishing authors

As a self-published author, do you know how to develop a book marketing plan or even what should be included in it?

Do you have the time and know-how to snag and schedule book signings? Are you confused about when, where and how to implement these and other elements of your book marketing plan?

A professional book marketing specialist can assist you with all these tasks, and more!

What, exactly, can a book marketing specialist do for you?

  • Develop a marketing plan. A book marketing plan is as vital to the marketing of a book as an outline is to the writing of it. And a marketing plan must be continuously tweaked to stay aligned with your goals. When you hire a book marketing specialist, you will receive a customized marketing plan with recommended actions and valuable information you can use TODAY to sell more books.
  • Arrange book signings. Book signings are special moments for any author, and for book fans. Your book marketing specialist will help you schedule these events and coordinate all the important details.
  • Develop your author platform. Your online presence says a lot about you as a person, and it can say a lot about you as an author. Having an internet presence that is tailored specifically to your needs will help you fine-tune your image, get the word out about your book(s) to a large, targeted audience and give readers valuable ways to find you and buy your book. Your author platform includes a website, social networking accounts and more. A book marketing specialist can ensure that you make the most of this valuable marketing medium!

Follow-up on marketing leads. When life gets busy, it’s nice to hand off the little details to someone else–like following up with potentially valuable marketing leads. Your book marketing specialist will chase down these leads for you and make sure you get ’em while they’re HOT!

Marketing a book is not a cookie-cutter science. The successful path depends upon the book, the author, and his/her goals. That’s why it is imperative to meet with your book marketing specialist first, typically via an initial telephone consultation. Once you make sure you and your marketing specialist are on the same page (pun intended), you can work together more efficiently, and effectively.

If you haven’t yet secured the services of a professional book marketing specialist to help you with the marketing of your self-published book, perhaps 2022 is the year to do it.

Meet Your Book Marketing Specialist