Let’s be honest about looks: The truth is, looks matter. They matter in day-to-day life, they matter in the marketing world, and they matter in the realm of book publishing, where online bookstores and ebook sellers tempt prospective readers with colorful, eye-catching cover art.
Regardless of the content, thoughtful, well-crafted cover art can play an integral role in the success of your book. There are several key benefits to passing up basic designs in favor of customized cover art:
- Credibility – A professionally created cover subconsciously cues the reader that the same care that was put into the cover art was also taken in the writing of the book. It speaks to your professionalism as an author and the quality of your work. Indeed, a smart cover can elevate an entire book to a new level.
- Visibility – You will likely spend months, even years, writing and honing your work – but if no one picks up or views your book, your fine content won’t matter. Any cover that gets a potential book buyer to slow down for a second or two greatly increases the odds that buyer will investigate further. That’s the first and most important step to winning over sales.
- Information – Your cover art will instantly help potential book buyers decide if the book holds interest for them by giving away clues to its content and tone. If the cover resonates with them on an emotional level, they’ll be more likely to buy.
- Targeting – It’s not enough to have pretty art; that art must reel in the right people. For example, the cover of a book that targets women aged 18-34 will be far different from the cover of a book intended for retired men. A professional book cover designer is trained to craft artwork that appeals specifically to the people your content is meant to entertain or inform.
- Marketability – The previous four advantages of a professional book cover all add up to a total package that is more marketable and infinitely more likely to sell than either a beautiful cover or compelling content can do on its own.
While there’s never a guarantee that your stunning new artwork will immediately lead to an explosion in book sales, a poorly designed cover is all but guaranteed to get passed by time and time again. Your attractive, custom cover will increase your odds of reaching the right readers – and more of them.
Are you ready to self-publish your book with a beautiful, professional cover?
| GET A FREE CUSTOM COVER ($500 VALUE) WHEN YOU START PUBLISHING! |
Every author wants to make the best first impression with his or her cover when it hits the shelf or is posted on the web, and an exclusive custom cover, designed specifically for that book, is probably the single most important element in making that striking first impression.
Your book will be judged by its cover.
A Custom Cover Design not only gives authors a far greater chance for an immediately favorable response to their books, it also helps convey a sense of the style, tone and content inside, and that too has an immediate effect on potential buyers.
This option is normally $499 but if you start today it’s FREE! Just enter the promotion code COVERMAY14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by May 31, 2014.
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| AUTHOR SPOTLIGHT & SUCCESS STORY |
“As a first time author, I did not know what to expect or what kind of issues I’d be encountering trying to publish my book. After doing some research, I chose Outskirts Press and it was unquestionably the best decision I could have made. From the beginning, and all throughout the process, everyone was so helpful and dedicated to making my book successful. Your representatives answered every question, solved every concern and made the publishing of Men Of Principle a simple and completely wonderful experience. Thank you all so very much. It was a pleasure dealing with such a supportive staff and a company that delivers what it promises. I highly recommend Outskirts Press to anyone contemplating publishing their work.”
John Packes was born and raised in The Bronx, New York. He and his brother and two sisters grew up with the guidance of parents who believed in The Golden Rule. After earning his Bachelor of Science degree in Business Administration from St. John’s University, he started his own business, and then went into the aviation industry. He is now semi-retired, living in Hawthorne, New York with his wife Patty, and their pug dog Louie.
For some people, having it all is never enough. Salem Prescott “Buzz” Williamson III, Chairman and CEO of The Vantage Holding Group, can’t understand how to limit his ambitions. He might have been born with better instincts, but his belief in The Golden Rule crumbled after the tragic death of his beautiful younger sister, Patricia Marie. Without her to serve as his moral compass, Salem has become increasingly skewed and misguided, concerned only with stroking his ego and acquiring worldly goods. This miserable and selfish power-monger, with his blatant disregard for the feelings and dignity of his fellow man, is in desperate need of salvation…but he doesn’t know it. Soon, he will be given the opportunity to choose whether he wants to be saved, or continue on the road to perdition. Extraordinary circumstances will intervene to present Salem with his final chance…will he reconsider his vile behavior to mankind, or will a new opportunity for exceptional profit draw him deeper into his vile life as an ego-driven business tycoon? He must choose carefully, for not even his boundless resources will allow him to circumvent his fate.
– John Packes, author of Men of Principle
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