Amazon is a powerhouse when it comes to the book distribution process. There are many ways to promote a book on Amazon, and since sales through this website may very well account for a large percentage of your overall book sales, it’s worth making sure you’re aware of all of the options … especially at a time when other self-publishers are pulling back from offering services like this to their authors.
And we bring good news! Outskirts Press now offers an Amazon Author Page to published authors. Why is this so important? Amazon.com sells books, but the Amazon Author Page sells you!
What is an Author Page?
If you look at a book listing on Amazon, you will find the Author Page, labeled “More About the Author,” below the “Product Details” section. There you will see the author’s photo and biography.
What does it do for you?
Amazon Author Pages convert more shoppers into buyers because people like knowing who wrote the book they are considering. No matter what genre or kind of book you are publishing, a complete Author Page provides important context for the reader’s experience. If you are an expert who has published a non-fiction book, for example, your Author Page shares pertinent information about your expertise. If you write fiction, your Author Page is an invaluable space to build your brand and highlight important aspects of your voice, style, and role within the larger community. The same holds true if you are a poet or children’s book author. Regardless of the type of book (or books) you have published, your Amazon Author Page serves one very important task: it sells you to your potential readers.
An Author Page is more than just a new section on your sales page. It is the sum total of your entire author presence on Amazon. When set up correctly, your Author Page includes a bibliography of your published books, access to all of your book trailers and behind-the-scenes videos, a direct RSS feed to your author blog, and much, much more.
A good Amazon Author Page will also attract followers, just as your presence on social media platforms like Twitter, Facebook, Instagram, Pinterest, Goodreads, and others can do. Those followers will be notified when you write a new blog post or publish a new book.
No matter how many books you have published, you only have to set up your Author Page once. As you publish more books, it’s easy to adjust your Author Page to incorporate them.
How do you get started?
If you don’t know how to set up everything yourself, don’t worry. Outskirts Press has the perfect service to meet your needs! For more information and to purchase the Amazon Author Page option from Outskirts Press, simply log into your Author Publishing Center and select Amazon Author Page from the Marketing Solutions menu!