Press Releases: Not Just for Book Releases

When your new book hits the bookstore shelves, you crow about it — it’s a no-brainer. Newly published authors generally pull out all the stops: They post on social media, they alert friends and family, they celebrate with a launch party and, of course, they announce their new book with a professional press release. But what many self-publishing authors don’t realize i

s that the need for press doesn’t end when the ink is dry on your book announcement press release.

Unfortunately, self-published authors all too often overlook valuable opportunities to bring new awareness to a not-so-new book. In your journey as an independent author, you’ll experience many important benchmarks that newspaper, TV, radio and other news outlets may be interested in knowing. Each of these benchmarks is an opportunity for you to once again highlight what’s so special about your book and get yourself and your book new moments in the spotlight. And each time you take advantage of these opportunities could bring a welcome spike in page views and book sales.

Not sure when the time is right for a new press release? Here are some examples of events that are ideal for capturing new press attention for your book:

  • Positive reviews. Are you getting raves on, NOOK or another bookseller’s site? Use a press release to make the media aware that your book is getting attention elsewhere. This could renew interest in booking interviews with the author.Press Releases
  • Reviews in prominent publications. If you’re lucky enough to get a nod from the New York Times or a similar prominent publication, that’s press release worthy.
  • Sales benchmarks. Did your book sales just pass the 10,000-unit mark? It’s a sure bet that your local newspaper, TV and radio affiliates will perk up their ears.
  • Special offers. Don’t just drop prices and hope readers stumble upon it. Send out a press release and proactively get the word out.
  • Your new website. Consider your new book and your new author platform separate issues/entities. Once your website or author page is up and running, send out a new release or update your original with your website link to make it easier for editors to find you and follow up.
  • New or enhanced versions. If you’ve updated your cover or contents, or you’ve added special eBook extra features after your original release, send out a new one. It’ll be worth it.

 Have you hit an important milestone in your self-publishing journey? Outskirts Press will help you get the word out nationwide with a targeted, professionally produced press release.

Order Your Press Release Today!

Self Publishing and the CPSIA

Outskirts Press Self-Publishing Among First to Announce Full Compliance with Consumer Product Safety Improvement Act

As the CPSIA (Consumer Product Safety Information Act) goes into effect, which self-publishing POD firms are in compliance with the new regulations, and which ones are not?

August 14, 2009 – Denver, CO – Outskirts Press, the fastest growing full-service self-publishing and book marketing company, is among the first self-publishing Print-On-Demand companies to achieve full compliance with the Consumer Product Safety Information Act on all its print-on-demand books. The Consumer Product Safety Information Act (CPSIA) officially becomes a legal requirement for printers and publishers on August 14, 2009.

The U.S. Consumer Protection Safety Commission requires through this act that all products intended for use by children 12 years of age or younger abide by strict manufacturing procedures and furthermore have a tracking label applied to them so that consumers can ascertain the manufacturer, location of the manufacturer, date of production, and batch identification.

Rather than only assuring safety manufacturing procedures for juvenile books, *all* Outskirts Press print-on-demand editions are in full compliance with this legal requirement, not just books for children. Self-publishing authors who choose to publish with other printers or publishers that are not in full compliance may leave themselves unprotected.

Outskirts Press CEO Brent Sampson said today that his firm, in cooperation with their printing partner, is not only in compliance with the manufacturing requirements and new tracking laws for children’s books, but also has the required bar code and batch code tracking devices printed on all printed POD editions starting today.  “This assures all our current and future authors that their books will abide by this new requirement,” Mr. Sampson said.

Outskirts Press has consistently been in the vanguard of self-publishing firms in its protection of its family of authors as well as in the promotion of their works, as evidenced by Outskirts Press’s recent inclusion in the 2009 Inc. Magazine list of the 500 fastest growing companies in the nation. For more details about Outskirts Press, visit

About Outskirts Press, Inc.:  Outskirts Press, Inc. offers full service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control.  Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

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Outskirts Press, Inc., 10940 S. Parker Rd – 515, Parker, Colorado 80134  1-888-OP-BOOKS


1) Start it strong. Your headline and first paragraph should tell the entire story in a nutshell. You have only a matter of moments to grab the media’s attention.

2) Write for your audience. Speaking of media, they’re who you’re composing your press release for. Try to develop a story as you would like to have it told and anticipate their needs. They’re trying to entertain, educate, and inform their audience. The more your release does all of those things, the more likely it is to be used.

3) Ask yourself, “Is my press release newsworthy?” Do not use your press release to make a sale. The purpose of a release is to inform. Answer the who, what, where, when and why questions of journalism.

4) Realize that not everything is newsworthy. Just because something is exciting and newsworthy to you does not automatically make it newsworthy. Will someone else find your press release interesting? Focus on the elements of your event that makes it important to someone else.

5) Just the facts. It may be tempting to embellish the truth. Don’t. Stick to the facts and avoid exaggerations. The media is naturally skeptical, anyway. If your press release sounds too incredible, it will be ignored.

6) Pick an angle. This goes hand-in-hand with making your press release newsworthy. Make it timely or focus on current events or social/political issues. Every press release needs a hook.

7) Use active voice. Active verbs instill life into your release. Since every word counts, make them all strong. Writing in active voice helps ensure your press release will at least be read.

8) Make every word count. So important we’ll say it twice. Keep your release concise and to the point. Avoid unnecessary adjectives and redundant expressions.

9) Avoid jargon. Jargon is language specific to certain professions. It’s best to avoid jargon if your goal is to optimize your news release for online search engines, since the general public will not search for jargon words or phrases. That includes acronyms limited to your expertise.

10) Avoid hype. Never do this!!!!!!!!!!!!! DON’T DO THIS!! ***DO NOT DO THIS EITHER***