Tag: elise cooke

Testimonials

Personal Marketing Assistants for Self Publishing Authors

Successfully marketing a book can be a lot of work. A Personal Marketing Assistant is ideal for authors who want marketing assistance that is personal and specific. The Outskirts Press Personal Marketing Assistant is available to work with authors to promote your book in accordance with your plan and goals.

The Personal Marketing Assistant will correspond with you to arrive upon a marketing action plan. You will agree upon the specific tactics that will be taken which may include things like soliciting book reviews, contacting local bookstores, completing the verbiage on an author’s webpage, improving your Amazon tactics, or any number of tasks.

Meet one of the Outskirts Press Personal Marketing Assistants:

Sally Shields is an award-winning pianist, composer, speaker, author and radio personality. Co-host of the exciting new BlogTalkRadio show, “Blurb!” Shields is a frequent contributor to various magazines, and has been featured in Star Magazine, Obvious, My Day, Girlfriendz, For the Bride and many others. Endorsed by Dr. Laura Schlessinger and Martha Stewart, she has appeared on Fox and Friends, and is a repeat guest on the nationally syndicated The Daily Buzz with her Wedding Showers #1 Amazon.com bestseller, THE DAUGHTER-IN-LAW RULES!

Winner of the 17th annual Great American Jazz Piano Competition, she performs, speaks and gives workshops worldwide, and her music is currently featured on the ABC TV daytime drama All My Children. While not traveling and performing, she lives at home in New York City with her husband and two children.

Testimonial from Elise Cooke, author of The Grocery Garden:

I recently purchased a five-hour Personal Marketing Assistant block of time. Sally Shields taught me how to successfully pitch my frugality books to advertising-dependent media outlets, which is really on the order of selling surfboards in the Sahara! She truly understands how to make a product stand out, and how to get busy reporters and talk show hosts to take notice.

Sally answered all my questions promptly and completely; she encouraged me all along the way. I’m truly impressed with her work ethic. Even though I’m a real tightwad, I feel I got more than my money’s worth from Sally Shields’ publicity training. Sally taught me invaluable skills and techniques I couldn’t find anywhere else.

The Personal Marketing Assistant is available as an a-la-carte option or as part of the Book Blast package where authors can save 25% on 5 powerful marketing services to blast their book into the stratosphere! Outskirts Press authors can easily and conveniently add the Personal Marketing Assistant option or the Book Blast package at any time from the Marketing Options screen of the author’s center. Outskirts Press has a team of Personal Marketing Assistants ready to help you in your book promotion efforts today!

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Author Spotlight

Simple Tips from a Self-Published Author

Outskirts Press author, Elise Cooke, started her company, Simpleton Solutions, to be able to write about and encourage living large on less. The Simpleton Solutions website regularly posts topical analysis on frugal issues, takes feedback from readers and supplies more money-saving information.

Elise recently shared with us some of her simple tips for successful book marketing:
1) Write a good book. Since she writes reference books, she has to do her research and cram them chock-full of useful information. They also have to be entertaining, with stories and jokes that keep people interested and engaged. It’s a lot of work, but the stellar reviews she’s received have made it all worthwhile.

2) Offer your services as a writer. Periodicals are dying for content. Elise offers to write articles for free. Now I’m a regular contributor to one magazine and I’m a guest correspondent elsewhere. I’m sure to mention my books and website in my byline, of course. This has resulted in a feature and a lot of traffic on my website, as well as a spike in sales!

3) Get involved in the community. Elise also applied to teach community classes on her subject matter. Her books will be part of the class materials.

4) Create a website. Having a strong website where people can go for more information and get a chance to interact with the author helps a lot. A personal life coaching service found her site and asked her to be a guest speaker for a teleseminar.

5) Use social networking sites. She made a video of herself reading excerpts, with simple imagery and posted it to lots of video sites. That too has increased traffic and interest.

6) Let the readers spread the word. According to Elise, her readers are her best marketing department. They add links from their websites to hers and they recommend her books to their friends.

Visit the Marketing Options page in your Author’s Center for a full list of marketing products and services provided by Outskirts Press to help make marketing your book simple.

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