As Thanksgiving draws near, it’s time to take stock of everything there is to be thankful for. Family, friends, love, laughter … and being a published author (or the opportunity to be published soon). There’s never been a better time to be a writer. Here are just a few reasons we should all be thankful to be self-publishing in these exciting times:
- eBooks. Just having the ability to offer books in an easy-to-order format has opened up a massive sales channel for independent authors. As readers move from hardcopy to electronic books, the ability for anyone to get their book in front of these customers is priceless exposure — and offering an ebook is easy.
- Social media. When knocking on doors, making phone calls, buying ads and getting media coverage aren’t on your busy holiday calendar, reaching out to large audiences is still achievable, thanks to social media sites like Facebook, Twitter, LinkedIn, Instagram and more. Author pages can be set up quickly, so you can let others know about your book from the comfort of your home.
- Author webpages. An author website can be created for free on many drag-and-drop website building platforms and most full-service self-publishing companies, such as Outskirts Press, provide a webpage to every author who publishes with them. You can easily provide this link to prospective readers so they can purchase your paperback, hardback, eBook, or even your audiobook on iTunes.
- Blogging platforms. The advantage of being an author is that you can put your writing skills to great use in your marketing. A personal or professional blog is a great way to raise your profile online, interact with readers and make valuable connections with others in the publishing industry. If you don’t have a blog, start one today for free on WordPress.
- Power of the press. Book announcements have come a long way in recent years. In an instant, a press release distribution service can get your book announcement to thousands of relevant news organizations worldwide. Plus, with the internet as a valuable research tool, an author can very quickly gather specific publications and broadcast media to target with personal contact.
- Goodreads. Self-published authors can easily make use of many selling tools on the Goodreads platform to foster relationships with readers, promote their books and sell more copies.
- Support when you need it. Traditional publishing houses typically provide a marketing push upon a book’s release but withdraw support as time goes on — especially if a book falls short of lofty sales goals. This doesn’t mean the window for success has closed; it only means the publisher no longer supports the author. Many of those authors now have the flexibility to pursue self-publishing when their rights revert back to them from the traditional houses. And they’re discovering that when they’re in charge — as all self-publishing authors are — they have the power to tweak their marketing approach, and keep more of the profits at the same time. It’s never too late to self-publish and market your way to success!
- AudioBooks. Back in the day (like 4-5 years ago), eBooks were all the rage. But the Internet never sits still, and what was a rising wave for eBooks just a few years ago has turned into a tsunami for AudioBooks as we enter the third decade of this new millennium. And no wonder! Between iTunes and Amazon, finding and listening to Audiobooks has never been easier, and publishing an audiobook is just as simple.
- YouTube. Everyone knows the number 1 search engine on the Internet is Google. But Google also laid claim to the number 2 search engine when they purchased YouTube for $1.65 billion in 2006 (granted, YouTube wasn’t the juggernaut it is today). Video is quickly overtaking text as the medium of choice on the Internet, and YouTube is leading the way. Fortunately for self-publishing authors, it’s easier than ever to create a book video and upload it to YouTube to grab some of those viewers (and potential book buyers).
- Amazon. Nowadays, the world’s largest retailer may be more concerned with making money than supporting authors (as revealed in this New York Times article), but there is still something to be said when a self-publishing author can be a #1 bestseller on the world’s largest bookselling website.
As this decade comes to a close, it is clear that self-publishing has changed in positive ways over the past ten years. We live in exciting times, indeed. And as we begin our 18th year of helping writers become published authors, Outskirts Press is thankful to be a growing part of this modern publishing renaissance — and thankful for authors like you who are paving the way!
How would you feel about publishing your masterpiece with the A+ rated and #1-rated self-publishing company according to the Better Business Bureau and Top Consumer Reviews, respectively?