Resolutions for 2016 That Every Published Author Should Make

We’re halfway through the month… Are you still on track with your New Year’s Resolutions? Don’t let the momentum of your resolve slow down! Here are some goals specifically tailored to the self-published author:

  1. Make yourself accessible. If you don’t already provide readers, media contacts, and others several ways to contact you, get cracking on it. The easier you can be reached by important movers and shakers, the better your chances of moving forward as a successful author.
  2. Go digital. Take your title to the e-book market and resolve to get a piece of that profitable pie. E-books make up about 20% of the book buying market!
  3. Make a video. A Book Video Trailer belongs on every author’s list of resolutions. It’s an instant and visually stunning way to let readers and booksellers know what your book is all about and why they should buy it.
  4. Research. Resolve to spend this year researching your genre, honing your craft, learning about the publishing industry, and familiarizing yourself with book trends and marketing tips.
  5. Keep a journal. If you’re serious about writing, keeping a journal can help you create new ideas, expand on other ideas, or simply inspire you to keep going. (A notepad by the bed is also a good idea for those middle-of-the-night flashes of brilliance!)
  6. Sign away. Resolve to set up book signings at your local bookstores. Independent stores are your best bet, but reach out to specific locations of the big chains as well. Even if your title is not on their shelves, they may let you sign and discuss your book to draw in customers.
  7. Keep it fresh. Plan to update and refresh your Amazon listing periodically throughout the year. This keeps search engines interested as they scan your new content, and it could get you bumped up in the search engine listings.
  8. Go Hollywood. Want to take your book marketing to a new level in 2016? Outskirts Press has relationships with Hollywood insiders that can help you get your book to the silver screen.
  9. Go on tour. You can personally visit book fairs around your region — or even around the world. Or you can consider sending your book on a Virtual Book Tour. With this option, you and/or your book can make “appearances” on blogs and social networking sites such as Facebook, Twitter and YouTube — while you stay in the comfort of your own home!
  10. Be a mentor. Most writers have benefitted from the wisdom and advice of other writers. As a published author, why not help a newbie out as they negotiate the writing and publishing process?
  11. Retool. When sales stagnate, play around with pricing, marketing strategy, even the book itself if necessary. Sometimes a little tweak like a discount or a re-release with bonus material can make a world of difference.
  12. Get reviewed. Submit your book to book review sites. Resolve to submit once or twice a month, or whatever schedule you can manage.
  13. Polish your proofreading. This year, resolve to make your writing as expert as possible. If you’re having trouble, consider hiring a professional editor to clean up the typos, misspellings, and grammatical errors in your writing.
  14. Promote yourself. You’re taking all the right marketing steps for your book, but don’t forget to market yourself. Resolve to position yourself frequently as an author — it’s part of your identity!
  15. Join a writer’s group. If you’re serious about becoming a successful author, it’s crucial to continually work on your craft. A writer’s group not only provides support; you can get tips and feedback and like-minded writers who can help promote your work.
  16. Book it. Set up a schedule for contacting local and regional bookstores about carrying your book. Be sure to stock up on author copies so you’ll always have one on hand to provide to interested book sellers.
  17. Take some time for YOU. A healthy, well-rested writer is a more successful writer!

Let Outskirts Press help you with your marketing this year! A Personal Marketing Assistant can help you with a plan or opportunities if you need some assistance.


Successful book promotion requires an organized plan. Let the Outskirts Press annual Marketing Calendar draw your attention to some of the most important deadlines and most helpful marketing options/services in the industry.

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Resolutions for 2016 That Every Published Author Should Make

For those who have reached their goal to publish a book this year, the New Year is a time of celebration. But why stop there? This year, resolve to refine your writing life, promote the book(s) you’ve published, and get started on your next project! These tips will get the ball rolling.

New Year’s Resolutions for Published Authors

  1. Set goals. It’s nearly impossible to keep those lofty resolutions without clear goals. If your resolution is to finish and publish another book in 2016, make sure you break that resolution down into concrete, manageable steps.
  2. Make writing a priority. Take a break from TV and social media, and set aside a time to write every day. It’ll feed your creative side and improve your craft!
  3. Read, read, read. The number one piece of advice best-selling authors offer to other writers is to read as much and as widely as possible.
  4. Create your author platform. Learn how to put popular social media platforms to work for you! If you’re not sure how to get started or how to make connections with your target audience, Outskirts Press can help with the Author Platform Set-up option.
  5. Cross-promote. Use social media or other writing groups to connect with other authors to share marketing ideas, publishing tips, promote each other’s work, and make the “solitary” life of a writer a little less lonely.
  6. Embrace a good critique. If you want to improve your craft but find it difficult to be objective about your work or spot the flaws in your writing, consider joining a critique group. Constructive criticism is a writer’s best friend!
  7. Try something new. Those who have published memoirs may try their hand at fiction this year, or a how-to author might experiment with poetry. (Stretching your creative wings is never a waste of time.)
  8. Follow up. Many authors find that a second book does amazing things for the first book in terms of sales and publicity. Resolve in 2016 to write a sequel or something completely different!
  9. Release the press! Press releases are an effective tool for announcing new book releases, and they can also be useful when you’ve hit an important benchmark – big sales, good reviews, awards, contests, and more.
  10. Stop comparing your achievements with others. Embrace your own style and remember, each author’s journey is unique. Besides, as Teddy Roosevelt once said, “Comparison is the thief of joy.”
  11. Get materialistic. Marketing materials like business cards, posters (for bookstore and library use), bookmarks, and more are extremely inexpensive to produce, but they provide potential readers with a memorable way to find you and your book.
  12. Writing consultation. Stuck in a rut? The Writing Consultation service from Outskirts Press will help you restart or fine-tune your writing and get your book back on track. This service gives you time with a professional, skilled writer to address any writing issues you are experiencing, along with valuable advice and a plan of action for moving forward.
  13. Be on the lookout for marketing opportunities. Resolve to wear your “author hat” at all times this year and don’t miss out on important occasions to promote and sell your book. Recognize these openings-and then be bold and act on them.
  14. Giveaways. Build your readership in 2016 by giving readers something for free-a sample chapter on your website for those who join a mailing list, or a free book through a Twitter “name my next character” contest. Whatever the giveaway, you’ll be creating a buzz for your book!

Need more ideas? An Outskirts Press Personal Marketing Assistant can help you make other resolutions specifically tailored to you and your work.

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25 percent off iPadSuccessful book promotion requires an organized plan. Let the Outskirts Press 2016 Marketing Calendar draw your attention to some of the most important book marketing deadlines throughout the year, as well as the most helpful marketing options in the industry.

Best of all, the calendar is absolutely FREE for a limited time for Outskirts Press published authors! Simply enter the promotion code Free2016 when you check out of your shopping cart by January 15th. Your free marketing calendar will appear immediately in your Toolkit.

It’s just our small way of wishing you a Happy New Year!

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