Author Neville Ying is taking his latest book, SERVANT LEADER IN ACTION: Transformation in Motion on tour – a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Neville Ying and SERVANT LEADER IN ACTION as they appear in features and interviews (such as the one below) in the weeks and months ahead!
Luckily for us, Neville Ying was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of SERVANT LEADER IN ACTION.
Outskirts Press: Tell us a little bit about SERVANT LEADER IN ACTION. What is it about?
Neville: The book is about the importance and value of Servant Leadership in transforming organizations to achieve sustainability and resilience in an uncertain and unpredictable future due to the simultaneous impact of disruptive forces. Four disruptive forces are considered in the book: Exponential technological changes, pandemics such as COVID-19 and its variants, the impact of climate change and global warming, and the fight for supremacy by countries across the globe in the areas of economic power and nuclear energy.
The book emphasizes the use of use three important servant leadership competencies in transforming organizations:
• Strategic Thinking
• Conversational Competencies and
• Emotional Intelligence Competencies
The book stresses the point that in the process of transforming organizations for sustainability and resilience, the three servant leadership competencies must be applied in conjunction with four critical success factors:
EMPOWERING: building people’s creative and decision-making capacity in the organizations being served.
RISK-TAKING: establishing strategies for two future scenarios—success and failure.
FINANCING: making organizations financially self-sufficient, thus giving them greater freedom to develop creative strategies and innovative actions.
PRESERVING: maintaining core values such as honesty, fair play, excellence in performance and customer satisfaction while responding to the imperative for radical changes dictated by disruptive forces.
Outskirts Press: Why did you decide to write this story?
Neville: Having served successfully over 50 organizations and transformational projects at the national, regional and international levels, I want to share the lessons I learnt from applying servant leadership in the transformative process with seasoned and emerging leaders who are seeking to transform their organizations to achieve sustainability and resilience for a future which is unpredictable and uncertain.
Outskirts Press: How did you get your book published?
Neville: I developed the book manuscript and then enlisted Outskirts Press’s services to publish it.
Outskirts Press: What types of readers would be interested in this story?
Neville: Seasoned leaders and emerging leaders seeking to successfully transform their organizations to achieve sustainability and resilience for an unpredictable and uncertain future.
The book is also intended for students and faculty members in colleges and universities who are studying and researching the area of Transformational Leadership and the role and value of utilizing servant leadership competencies.
Outskirts Press: What is special about your book?
Neville: The book focuses on the role and value of servant leadership in empowering people in organizations to be fit for purpose in the workplace of the future, which the increased velocity of digitization and digitalization will significantly influence. The book stresses the importance of how the servant leader combines and integrates strategic thinking, emotional intelligence and conversational competencies with key elements of transformational leadership, such as inspirational motivation, intellectual stimulation and empathy in empowering people in the organization. This is based on the book’s premise that empowered people provide the launching pad for the successful transformation of organizations.
The book also contains exceptional cases based on organizations where I have successfully applied servant leadership to transform them to be sustainable and resilient.
Outskirts Press: What differentiates it from other books in the same category?
Neville: The book focuses on the role and value of servant leadership in transforming organizations for sustainability and resilience in an unpredictable and uncertain future.
The book stresses the importance of how the servant leader combines and integrates strategic thinking, emotional intelligence and conversational competencies with key elements of transformational leadership, such as inspirational motivation, intellectual stimulation and empathy in empowering people in the organization. This is based on the book’s premise that is empowering people to provide the launching pad for the successful transformation of organizations.
Outskirts Press: Have you published any other books? Do you plan to publish more?
Neville: Yes. Yes.
Outskirts Press: How can someone learn more about your book or purchase it?
Neville: Check amazon.com for three formats of the book: Kindle, hardback and paperback.
Outskirts Press: Thanks for your time, Neville! We look forward to learning more about you as you visit other bloggers!
ABOUT THE AUTHOR:
Professor Neville Ying has had a distinguished professional career during which he has served over 50 organizations and special transformational projects at the international, regional and national levels applying his widely sought after expertise in Strategic Creative Thinking; Transformational Leadership; Strategic Business and Organizational Development; Measurement and Evaluation; Social Dialogue; Social Responsibility and Strategic Diaspora Engagement and Governance.
For more information or to contact the author, visit www.outskirtspress.com/servantleaderinaction
This author purchased the Media Marketing Blitz marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.
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