For many years now, the publishing world has been grappling with a singular dilemma: how to make use of the new platform and opportunities provided by the internet to build successful marketing campaigns? Always one step ahead of the curve, self-publishing authors began to look for websites like YouTube and Vimeo as possible platforms to connect with new readers and share their book trailers. And they have been wildly successful!
A book trailer is, in short, a kind of movie trailer for your book. Because videos tap into two fundamentally important human senses (both sight and hearing) at the same time, they have the power to introduce new readers to your book and inspire them to purchase it.
A good book trailer presents images related to the book’s theme and content in an engaging way and is set to music that conjures up the appropriate atmosphere. A mystery novel might be set to a brooding tapestry of minor-key notes, while a romance novel might take advantage of a light-hearted upbeat tempo to clue readers into the nature of its story. Just as moviegoers might find themselves on the edge of their seats at the theater, your potential readers will wait with bated breath for the chance to pick up a copy of your book. It’s all about creating excitement for your book’s release.
Crafting a book trailer that connects all the dots to inspire this kind of reaction is, of course, quite a challenge. Video editing demands a certain professional creative skill set, complete with a deft hand at image placement, talent with text arrangement, and a nuanced way with transitioning from one frame to the next. And the timing must be precise: the entire trailer must take place over approximately sixty seconds to communicate all that it needs to and command a viewer’s attention.
The value of a well-made book trailer is, however, unquestionable. Short movies are the most portable of marketing tools and are easily shared across all the major social media platforms, including Facebook, Twitter, Tumblr, Instagram, and elsewhere. They can be embedded into blog posts or the link distributed by email.
As a self-publishing author, you’re already strategically placed to take advantage of video–but creating a book trailer? That might be outside of your comfort zone or even fully beyond your abilities. Luckily, Outskirts Press has you covered! Our Book Video Trailer & Distribution service allows you complete creative control while also putting the power of our expert team at your service, assisting with music selection, image identification, and text integration before delivering a draft of your book video trailer to you of approval. The final product provides a slick, creative way to showcase your work and market your book effectively to a wide audience. Best of all, right now you can enjoy 15% off this service! This incredible package is normally $399 but, during the month of February, you can put your book in the spotlight for only $339.15.
Are you ready to give your book the red carpet treatment? Enter promo code Save15Video when you purchase the Book Video Trailer & Distribution service.