Top 10 Self-Publishing Book Marketing Tactics

Even more than great writing, ongoing book marketing is a vital part of success for any self-publishing author. One must not only must be persistent, but must make smart use of modern marketing and promotional channels and selling tactics so books get noticed. But how?

Outskirts Press is constantly adding services for self-published authors like you to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press, and they include not only perennial, effective favorites (Custom Press Release, Amazon Search Inside the Book Submission) but newly added services (First Chapter Preview Library Distribution). Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Standard Press Release Standard Press Release: The Standard Press Release includes information about you and your book taken directly from information you supply for your webpage during pre-production. It couldn’t be easier.
Audio Excerpt option Audio Excerpt:  Recording a 3-minute audio excerpt is as easy as speaking into the phone. Pique readers’ interest by recording a pivotal passage or explaining more about the book.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle e-book reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.
Personal Marketing Assistant Personal Marketing Assistant (5 hours): Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Google Books Preview Program Submission Google Books Preview Program Submission: This service is an inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Amazon Search Inside the Book Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.
First Chapter Preview Library Distribution First Chapter Preview Library Distribution: With First Chapter Preview Library Distribution, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in a quarter page ad in First Chapter Plus, a monthly catalog where viewers/customers can download and preview the first chapter of your book.  Those who are interested in buying copies will have all the ordering details right there in the catalog for their convenience, and your benefit.
Amazon Branded Featured Book of the Week Featured Book-of-the-Week: The Amazon-branded Featured Book of the Week gets your book featured before more than 20,000 readers and writers via email, complete with a link directly to Amazon, where they can buy your book!
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our news wire service on your behalf. Distributed electronically to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria.
Amazon Cover Enhancement Amazon Cover Enhancement: By manually interfacing directly with Amazon, we can over-ride Amazon and Ingram’s automatic process and get your cover image on Amazon much faster, usually within 2-3 business days rather than the standard 30-45 days.

Want to learn more about how to successfully market your book? See these and other valuable services by logging onto your author’s center and reviewing our Marketing Options.

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