You’ve written your book, and now you’re on track to building a marketing campaign to do it justice. The hard part’s over … right? It’s not easy getting word out to new readers about a brilliant new book they should be reading, especially for a self-publishing author with limited resources of time and energy to spend building connections and broadcasting the release. But while there are few events you might think worth publicizing with a press release, publishing your book should definitely one of them!
Outskirts Press offers its authors the opportunity to have a professional writer draft a press release as a part of its Custom Press Release option. Once the first draft has been composed, you can elect to make moderate changes and corrections before the final draft is published. You will then receive a copy to use in your own marketing campaign, while Outskirts Press will make use of its existing connections to distribute your professional custom press release through the News Wire–an electronic database of around 100,000 media contacts, newsrooms, industry analysts, and freelance writers who choose to receive daily emails regarding press releases that fit certain criteria. In addition to a number of popular websites and ezines, magazines like ForeWord Reviews and Publisher’s Weekly as well as newspapers like the Wall Street Journal, New York Times, and USA Today will receive notice of your book’s publication.
This press release will help drive sales by piquing the interest of reviewers, journalists, bloggers, and members of the media and encouraging them to pick up copies of your book. Outskirts Press maximizes each distribution by optimizing your press release for search engine indexing, and works hard to ensure a speedy one-month start-to-finish turnaround on press releases.
Once you have your press release in hand, what next? You should consider using a PR Publicist to help you build a successful marketing campaign worthy of your book. Your PR Publicist will assist you in distributing your press release to the personal email inboxes of credible book reviewers and editors in print, radio, and television, with connections to multiple trades, ezines, syndicates, and local, regional, and national wires. Your PR Publicist will also follow up your press release with phone calls to key editors, beat writers, and particularly important reviewers to lift your press release to the top of the pile.
You will be kept apprised of every successful connection and potential media lead that results from your publicity campaign by your PR Publicist, who will also send you a recommended cover letter to use when following up on these leads. Few authors can boast such a resource, but the Custom Press Release option and the PR Publicist option from Outskirts Press puts all of these resources and more at your full disposal!
To get started on the path to building a rich marketing campaign, click below: