Gone are the days when a writer must pound the pavement, toting hardcopies of their book and media kits from one book reviewer to another, one bookstore or news outlet to the next in order to get exposure.
Things have changed when it comes to book marketing. As a published author, you would be wise to tune into the changing methods by which news outlets and bookstores are getting information and exploit these changes in your marketing efforts. This is where a Virtual Book Tour can help.
A Virtual Book Tour can give you an edge in gaining visibility for your book when physical distance, time and budget constraints don’t allow for an actual physical tour. When you can’t travel from place to place, a Virtual Book Tour ensures you and your book are still making “appearances” on the blogosphere and social networking sites &mdash appearances that live online and in search engines forever (much longer than any in-person event lasts).
Here are the top 6 reasons to hold your own virtual book tour:
- Spread word quickly over a wide range of venues and sites
- Make multiple “appearances” on the blogosphere and social media
- Capture attention and set your tone instantly
- Have your message available forever on the blogosphere
- Reach new audiences with little to no effort
- Open the door to follow-up book reviews and interviews
If you’re too busy to put together your own virtual book tour or aren’t quite sure how you would begin, the Virtual Book Tour option from Outskirts Press can help you.
With the Virtual Book Tour through Outskirts Press, you receive the following:
- Outskirts Press announces your Virtual Book Tour to the blogosphere
- You receive every inquiry in response to the announcement about your book
- Virtual Book Tour Packet, which includes all of the materials you need to follow-up with the bloggers quickly and easily in order to schedule your “appearance” on their blog, website, or social network
- In most cases your appearance may include a book review and/or an author interview
- Spotlight Appearance on the Outskirts Press blog, which receives its own announcements on Twitter and Facebook
Don’t wait to promote your self-published book!