5 Tips for Marketing Your Book This Holiday Season

The holiday season is the biggest consumer buying peak of the year. Are you ready to maximize some timely marketing strategies? Here are 5 tips for marketing your book this holiday season:

  1. Brand It: “Branding” your book (or yourself) can benefit you by making it possible for the readers who appreciate the genre you’re writing in to find you. A Personal Marketing Assistant (PMA) can help you develop that “brand” and the keywords that will bring buyers to your book. That old adage that “two heads are better than one” is especially true when promoting your book!
  2. Add E-Book Formats: When your book is available in the Kindle, NOOK or Apple iBookstore, literally millions of readers will have access to it. If your book is not available in any of these formats yet, consider adding at least one this holiday season. If your book is already available in these formats, ask readers to submit reviews for your book on these sites. These “real reader” opinions will provide word-of-mouth encouragement to potential buyers.
  3. “Tease” Them: A Book Teaser is a media splash which sends an advertisement about your book into the Internet social realm with flare. Instantly available to all those YouTube viewers and easy to share on sites like Facebook and Twitter, a Book Teaser is an excellent marketing tool during the holiday season.
  4. Showcase Your Creativity: Share in the holiday spirit, promote your book AND win a $99 self-publishing gift certificate with our 2013 “Holiday Spirit” video contest. Send us 1-3 minute video that creatively shows your holiday spirit and why your book would make a great holiday gift. The deadline is 12/20/13, so don’t wait! Click here for details.
  5. Enter Award Contests: Contests are also a great way to promote and publicize your book! Winning an award (or even being recognized as a runner-up) will have lasting benefits. These contests are deadline-sensitive, so be sure to keep your eyes open for these opportunities in your first year after publication.

Speaking of book award deadlines, the ForeWord Book Award deadline is December 20th. See details below.

With these great holiday marketing tools and ideas your book sales will reach new heights this holiday season!


Does your book have a 2013 copyright date? If so, now is the time to consider entering the ForeWord Magazine Book of the Year Awards.

The registration deadline for the ForeWord Magazine Book Awards Submission Service is Friday, December 20, so be sure to enter this elite award program today!

ForeWord Reviews magazine’s Book of the Year Awards are based on editorial excellence, professional production, originality of the narrative, author credentials relative to the book and the value the book adds to its genre.

Winners in each category and overall for fiction and non-fiction will be announced at the Book Expo of America. First, second, and third place winners will be awarded in each category. A $1,500 cash prize will also be awarded to Best Fiction and Best Nonfiction as determined by the editors of ForeWord Magazine. Outskirts Press will handle all the details, including:

  • Registering your book with ForeWord
  • Filling out the required entry forms
  • Printing, shipping, and handling costs of your book to the ForeWord Magazine Book of the Year Awards judges.
  • Remitting the award submission fee

Click Here for details or to order the ForeWord Magazine Book Awards Submission Service today.

Click to order

“Everyone admires the cover of my book. Thank you for sending two covers so that I had a choice. I’m sure I picked the better one. The quality of the book is excellent and I enjoyed working with all of the staff. Thank you for a job well done.”

Bertha Schnoebelen is the tenth of her parent’s twelve children. She and her husband now live in Liberty, Texas.

Bertha was born in 1919 on a farm near Homestead, Oklahoma. After she graduated from high school, she became a beauty operator and moved to Mooreland, Oklahoma. In 1941, she met a sailor who was home on leave. They were married six weeks before WWII began. Her story is filled with exciting episodes of wartime and peace, of travel, celebrations, reunions and more than seventy years of married life. It is fun to read and I’m sure you will enjoy it.
Bertha Schnoebelen, author of A Joyful Life

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