Book signings, press releases, meetings with bookstore owners, and interviews remain terrific channels for book marketing — if one has the time and talent to tackle all of these venues. Marketing, when done right, can burn up more time than it took to write the book in the first place!
Clouding this issue is the fact that the means by which we navigate book marketing is also in constant flux. There’s a big, bad world of Internet marketing – social media, websites, video marketing, blogging and other technology-driven tools – that has expanded and complicated how we connect with book buyers, the media and our readers.
It’s no longer enough to be creative in book marketing efforts; one must be exceptionally tech-savvy as well. This is where the expertise of a marketing expert comes into play. Today’s marketing geniuses are equipped with the creativity necessary to envision and create book marketing plans and communications, but they’re also tuned in to new and emerging media and technologies, and armed with the know-how to utilize these tools to an author’s advantage. A Personal Marketing Assistant can help with:
- Developing a Marketing Plan – A book marketing plan is essential, and it must be continuously fine-tuned to be on-target with your goals and the latest marketing tools and technologies. A book marketing assistant develops for you a full marketing plan that will help you start selling more books, all while investing less of your time in the pursuit — so you can start that next book!
- Book Signings – Book signings are special moments for any author. Your Personal Marking Assistant will schedule these and coordinate every detail so you can focus on other things.
- Establishing/Developing Your Author Platform – Your author platform is a necessary marketing foundation that includes a website, social networking accounts and more to help you negotiate marketing in the modern world.
- Assistance with Marketing Campaign Lead Follow-up – You PMA will help you follow up on marketing/press leads so you can take advantage of every opportunity for valuable exposure.
Outskirts Press has recruited the most talented and experienced marketing professionals in the publishing business to our team. Personal Marketing Assistants like marketing veteran Lisa Neal, profiled below, help authors just like you take your self-published book to the next level every day.
Lisa S. Neal
Lisa bring more than 16 years’ experience in marketing, marketing research and sales to Outskirts Press. She has an MBA from Pepperdine and a B.S. in Business Administration from Drake University, and has worked for leading consumer goods companies such as Neutrogena, Johnson & Johnson, and AC Nielsen.
“Outskirts Press is one of the most customer-focused and forward-thinking companies that I have worked with. At Outskirts Press, we truly strive to exceed the expectations of every author.”
Find out how to take advantage of the unique talents of Personal Marketing Assistants
like Lisa to gain valuable exposure and increased sales!
