Triple Treat of Free Options for Authors Self-Publishing with Outskirts Press in May

The May Triple Treat for Diamond and Peal package authors includes a free Book Video Teaser that authors can upload to their YouTube accounts, a free Library of Congress Control Number to give readers access to new books throughout the United States library system, and a free Espresso Book Machine® edition to make their hardcopy book available at Espresso printing machines in universities and libraries across the planet.

Book Video TeaserThe Book Video Teaser is a fast, flashy way to announce the publication of an author’s book on all the most popular Internet video and networking sites. Outskirts Press produces a professional quality, thirty second long video that features the book title, the author byline, the cover, a photo of the author, the retail price — all dramatically displayed to the accompaniment of background music.

The author is provided with an .mp4 Book Video Teaser file that the author can easily use to launch the book’s viral video promotion. Some of the most popular video sharing sites that authors use today to announce their book’s publication are YouTube, Myspace, Metacafe, Daily Motion, Live Video and Viddler.

Library of Congress Control Number (LCCN)The Library of Congress Control Number helps facilitate the distribution of a new title through the entire United States’ library system. Outskirts Press will take care of all the administrative paperwork and acquire the number for the author, print it on the book’s copyright page in the standard format and submit the required number of copies of the book to the Library of Congress offices after publication. The Library of Congress is a broad distribution channel available for new books which is frequently overlooked by first time authors.

Espresso Book Machine EditionThe third “treat” in Outskirts Press’ May promotion is an Espresso Book Machine® edition. Billed by Time Magazine as the “invention of the year,” the Espresso Book Machine® is a revolutionary automated book-making machine that provides an immediate and direct-to-consumer distribution channel. A consumer walks up to the machine, selects a title to print and presses a button. Within a few minutes a full color cover, perfect bound edition of the book, indistinguishable from the publisher’s version, is delivered right into the reader’s hands.

These literary ATM machines have been set up in select universities and libraries in this country and abroad and provide convenient and immediate world wide distribution for an author’s work. Espresso Book Machines® are in the New York Public Library, the University of Michigan library, the World Bank InfoShop in Washington, DC, the London Newsstand, UK, and the Melbourne, Australia, Angus and Robertson Bookstore, just to name a few of the current locations.

Authors can take advantage of this May promotion by using the promotion code “3FREE2012” when ordering the Diamond or Pearl publishing packages at or, respectively.

Ready for your “Triple Treat?” Let’s talk…

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Jumpstart Your Book Promotion Strategy by Choosing a Publishing Package in June!

Self-publishing authors who choose a Diamond, Ruby or Pearl publishing package with Outskirts Press this June will be given nearly three hundred dollars of marketing upgrades for their books, free of charge! 

This exciting promotion allows authors who start publishing their books with Outskirts Press in June to get a head start on their book promotion strategy with marketing options that will:

  • enhance the availability of his or her book through libraries with the assignment of a LCCN
  • jump start the distribution of his or her book with an Espresso Book Machine edition
  • ride the video promotion wave with a fast and flashy book teaser video — for use on YouTube, MySpace and other social media.

 “By offering these three incentives to prompt authors to start publishing now, they have a better chance to reach the summer beach reading crowd,” said Outskirts Press Director of Author Services Wendy Stetina.  “The typical August vacationer is looking for new books to read.  Authors who begin publishing their books in early June can still place them in front of these beach readers — one of the better book buying audiences of the year — with these three free marketing tools we are currently offering for a limited time.”

The Library of Congress Control Number is an essential pre-publication marketing option to ensure that author’s books are properly cataloged and distributed into the United States library system.  A unique Library of Congress number is printed on the book’s copyright page and Outskirts Press submits the appropriate editions of the book to the Library of Congress.  One copy of the book goes to the Library of Congress offices in Capital Heights, Maryland, and the other is placed with their Cataloging in Publication Division in Washington, DC.

The innovative Espresso Book Machine sales channel for books was established in 2007 and has been expanding ever since the number of its point-of-sale locations, typically bookstores, libraries and coffee shops.  Outskirts Press takes care of all the details to make an author’s book available through these unique outlets.  Retail price and royalties match the author’s paperback edition.

The machine itself, billed as “The Invention of the Year” by Time magazine in 2007, is an ATM for book lovers.  Customers can have in their hands, immediately and inexpensively, a perfect bound, library quality book with a full color cover.

Espresso Book Machine

The final free-of-charge marketing tool offered by Outskirts Press in June is the production of a professional book teaser video to launch an author’s viral video promotional efforts.  The teasers are approximately thirty seconds long and are the perfect way to announce the publication of an author’s book on the internet by posting them on YouTube, MySpace, Google Video, MetaCafe and DailyMotion, to name just a few of the hundreds of web outlets available.

The teaser video is a professional grade .mp4 file delivered to the authors via e-mail for posting as often and as widely as possible.  Besides the multitude of social media channels, the author’s own Facebook and website pages are also ideal places to start book promotion with these eye catching videos that contain an image of the book cover, a photo of the author and promotional copy about the book that “teases” viewers into further inquiry or purchase.

Here’s an example of a book teaser for one of our author’s award-winning books:

Authors who start publishing with the Diamond, Ruby or full-color Pearl publishing services by June 15 will be given these three marketing options (each of them a $99 value) without charge if they enter the promotional code 3FREE2011 at the time of secure online payment.

Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control.

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