Why Award-Winning Authors Sell More Books

So, your book is finished, and it’s all you hoped it would be. You’ve ordered hard copies and identified local bookstores who’ll carry it. You’ve submitted it to Amazon and Kindle. It should fly right off the shelves now, right?

Oh, if only it were that simple! Often, new authors are surprised to find that that writing was the easy part. Stack of BooksCreating buzz about your book can be even more labor intensive, but if you’re confident you’ve written a gem, put it out there. Get a professional opinion.

Word of mouth remains one of the most powerful marketing tools an author can hope for. If you need evidence of that, look no further than online shopping sites. More and more, shoppers are paying careful attention to consumer reviews, pluming feedback for an indication of quality from buyers with firsthand knowledge of the product.

Book reviews are no different. A book that has a high rating from a huge number of readers is going have a better shot at making the next sale than one with no or low reviews. Seeing that other readers are passionate about the book to chime in on their reading experience, carries a lot of weight.

Of course, savvy readers have also learned a hard lesson about the reliability of such reviews in recent months. Just last September, author R.J. Ellory was caught padding his own book reviews by posting glowing remarks under an assumed name. Even worse, the ethically challenged Ellory wrote bogus scathing reviews of competitors’ works!

No one really knows how often fraudulent review make their way onto a book’s page. We’ve probably all read anonymous reviews we suspected may have been the work of someone’s mom and pop. This is precisely why award recognition is so important. There’s no faking a book award. It’s that priceless, validating second opinion that readers trust. A professional opinion.

Kudos from a respected literary organization carries tremendous weight. Award nods are a limited commodity, meted out judiciously by a panel of unbiased experts in the publishing field. And their sole job is to identify and recognize the cream of the crop.

You know the saying: “You can’t win if you don’t play.” So put yourself out there; submit to as many book awards as you can. You may get a few surprises. The worst that can happen is you receive constructive critique that will serve to make you better at your craft.

Readers Favorite Award Winners in Self-Publishing

The finalists for the Readers Favorite Book Awards have been chosen, and several Outskirts Press authors have been chosen. Here’s the list:

What will the winners receive?

  • Award-Winning Author Recognition — Each winner/finalist will be able to promote themselves and their book as an award-winning author and award-winning book, respectively. We make it easy by offering authors many options for to enhance their book covers and online presence upon winning an award.
  • Medal Award Ceremony and Media Coverage — Winners and finalists are invited to the Readers Favorite Medal Award Ceremony during the week of the Miami Book Fair International, the largest book fair in the nation. The street fair will feature hundreds of booths manned by authors, publishers and other literary professionals. Readers Favorite will have a full booth all three days of the street fair where they will display all the winning books from to hundreds of thousands of visitors. Authors who are able to attend the event may bring books for sale at the booth.
  • Book Review and Critique — All entrants receive a complete book review which will be posted on the Readers Favorite website, Barnes & Noble, Google Books and Facebook (unless your book has already been reviewed by the Readers Favorite team).
  • Display of your Book Cover, Summary and Award Image on Readers Favorite Website — Winners and finalists will be featured on Contest Results Page via a link under the search box at the top left of every page on the Readers Favorite website.
  • Professional, High Distribution Press Release — Both Readers Favorite and Outskirts Press announce the results of the competition through premium press releases and blog posts sent to a variety of media contacts and other authors.

Have you written an award-winning book? Click here to enter next year’s competition.

Self-Publishing Award Deadline: 2012 Writer’s Digest Self-Published Book Awards

The deadline for the 2012 Writer’s Digest Self-Published Book Awards is Friday, March 30, 2012.

If your book has a copyright of 2011 or 2012, this is a once-in-a-lifetime opportunity you don’t want to miss! Now that so many books are published each year, customers look for “award-winning” books to spend their hard-earned dollars on. The only way to have an award-winning book is to enter contests, and this is one of the most prestigious.

We can handle all of the submission details for you, including: printing copies of your book for the judges, mailing your book to the judges, paying your award submission fee, and completing the entry forms for you. This all comes with our Writer’s Digest Self-Published Book Awards Submission option.

So what do you get when you win? In addition to the ability to promote your work as an “award-winning” book, there are various awards provided by Writer’s Digest, including their grand prize: $3000 in cash and a trip to New York City!

Upcoming Award Deadline: USA Book News Best Books Award for Self-Publishing Authors

2011 Awards

Every year USA Book News honors outstanding mainstream and independent books with their National Best Books Award.  The National “Best Books 2011” Awards are specifically designed to garner MEDIA COVERAGE & BOOK SALES for the winners & finalists throughout the 2011 holiday retail season and 2012!
  • USA Book News Exposure: An Eight-Month Book Listing (valued at $2,000.00!) which includes your color book cover, a brief paragraph about your title and a hyperlink to your website. Fantastic coverage for the busy 2011 holiday season & 2012! USABookNews.com is currently listed on thousands of book related-websites and welcomes thousands of visitors per month. View a complete list of Winners and Finalists of the 2010 competition
  • Unprecedented National Media & Industry Exposure: Instant coverage of results from various online network of media outlets and industry contacts for a combined, immediate exposure to over 500,000+ subscribers. In addition, the national media campaign kicks off October 2011!  Read the 2010 National Press Release
  • Promote Your Title as an Award-Winning Book: As a winner or finalist you will have the right to highlight your award on your book cover, website, and marketing material. Award stickers will be available for purchase for all winners & finalists in each category. Past winners and finalists have utilized this award by creating and distributing their own press releases with great success!

It used to be that simply having a published book was indicative of supremely high quality, but now that self-publishing is available for everyone, winning a book award is one of the most powerful ways you can make your book stand above the crowd.

Outskirts Press can facilitate the submission details to the USA Book News Best Books Award for you. We can handle all the details, including the entry fee, the completion of the necessary forms, and the required copies of your book. We will select the most appropriate category for your book for your convenience.

or save 25% on all six award submission options with the

Simply select the USA Book News National Best Books award submission option (or Book Award Submission package option) from the Marketing Options screen inside your author’s center.

The deadline for ordering through your Outskirts Press author’s center for this year’s awards program is August 12, 2011. Your book must have a 2010 or 2011 copyright date to be eligible.

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10 Talented Outskirts Press Authors are Finalists in the ForeWord Book of the Year Awards

We’ve featured many of our award-winning authors and books on our blog recently. Today, we’re proud to announce the Outskirts Press authors that have made it into the finals of ForeWord Book of the Year Awards.
ForeWord’s Book of the Year Awards program was created to spotlight distinctive books from independent publishers. The judges —working librarians and booksellers—review the entries based upon on their experiences with patrons and customers.
Here are the 10 finalists (in alphabetical order):

The winners will be determined by a panel of librarians and booksellers selected from our readership. Gold, Silver, and Bronze winners, as well as Editor’s Choice Prizes for Fiction and Nonfiction will be announced at a special program at the ALA Annual Conference in New Orleans this June. The winners of the two Editor’s Choice Prizes will be awarded $1,500 each.

Are you ready to publish your award-winning book?

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