Readers are a mysterious bunch. Authors, publishers and booksellers have been trying to get inside their heads and crack all the secret codes to producing that next bestseller for centuries. There's likely never going to be a formula that ensures a book's success, but there are always things an author can do to improve their … Continue reading 5 Book Elements That Attract Book Buyers
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Social media is one of the best marketing tools available to self-publishing authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular sites include Facebook, LinkedIn, Twitter and YouTube. Regardless of which sites you decide to use, there are a few tips to … Continue reading Using Social Media to Promote Your Book
Social media represents a huge opportunity for professionals. People are using social media to connect with people, clients, and customers around the world; and businesses are using social media to improve their relationships with current customers and new potential customers. For self-publishing authors, social media offers a chance to level the playing field with traditionally … Continue reading 3 Reasons Self-Publishing Authors Need Social Media