Holiday Book Promotion in the Time of COVID

Book marketing has changed due to the coronavirus pandemic, leaving millions sick, jobless, and stuck at home.

Drastic times call for drastic measures and Outskirts Press wants to help. Has the financial uncertainty put a strain on your book marketing budget? Have social distancing measures put a hold on your book marketing efforts? If so, keep reading because there is a silver lining around this corona-cloud.

For many readers, writers, and book marketers, social distancing requirements can offer a lot more free time. Use that time productively by…

  • writing another book, since it is more efficient to market two books than one
  • using the “alone time” productively by completing book marketing tasks that might otherwise seem too time-consuming to be worthwhile
  • researching and entering book contests
  • investigating bloggers who write content similar to your book to write a guest post
  • researching podcasters who record content similar to your book to be a guest

Whatever your tactics are, it is important to have copies (some of them should be signed) of your book available whenever you need them. And now is the time to stock up, especially since holiday printing lead times will be longer than ever before due to the coronavirus (as long as two months). Who needs that extra stress? Stock up on books today!

Hint: Free Shipping Months are PERFECT times to load up on marketing copies and September is FREE SHIPPING MONTH for all Outskirts Press Authors!

Want more ideas? Create gift baskets! For example, if you’ve published a series of spy thrillers, put an AMC Gift Card inside each one (theaters will open up again someday, right??), along with a tin of caramel popcorn and a few Coca Colas, and a DVD of a 007 or Mission Impossible movie. Wrap each gift basket up with a bow. You can either sell your gift baskets outright from your website (for a higher price than all their parts, of course, like say … $39 or $49, depending upon your desired profit margin). Or give them away as gifts to winners of your social media contests or to followers on your blog.

The options are endless. In fact, our authors will immediately receive an exclusive COVID-SAFE Book Marketing Tip Sheet titled 19 COVID-Safe Ways to Promote Your Book During the Holidays and free shipping within the continental United States when they order 50+ author copies during the month of September.


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