Video Marketing For Self-Publishing Authors

Video allows you to connect with the emotions of a reader. Static text on a page can only go so far. That’s where video comes into play. It allows you to pull at your potential reader’s heartstrings – if used correctly.

Your video can make them hand you their heart on a silver platter.

Some authors miss out on this opportunity to connect with their audience because they aren’t familiar with how video marketing works. There are many ways you can use video to market your book. Some of the most popular options are book teasers and book trailers. However, you can also start a YouTube channel where you connect with your readers on a more personal level or even share excerpts from your book.

The first step is deciding how you will create the video. You have a few options here – using video creation software or using a webcam/video camera. While a webcam video allows you to talk “face to face” with your audience and people enjoy personal connection, video creation software that uses slides with images and text can be just as effective for reaching the end goal — selling more copies of your book.

After you’ve decide how to make the video, you have to decide what the focus of the video will be. Do you want it to be a trailer that gives the audience little hints on what the book will be about? Do you want to read and reflect on a few excerpts from your book? Do you want to discuss a topic that’s relevant to your readers?

They're paying attention - but for how long?

Once you begin creating your content, you must remember to keep it short. The longer a video takes to get to the point, the less interested your reader will be. Believe it or not, research suggests that the average attention span of an adult is 7 seconds! That means if you don’t do something to grab their attention in the first 7 seconds, they are not very likely to continue watching.

How do you grab them in the first 7 seconds? Say something unusual (but interesting)! Give them something familiar! Tell a joke! Certainly there are other ways to catch them before they move on to something else, but these are just a few of the most common.

If you aren’t comfortable using either video creation method (or just want someone else to do the work for you), there are many companies that will create these for you – including Outskirts Press. Each service provider offers varying degrees of production quality – with some offering a less expensive “slide show” option and others offering film-quality trailers with actors/actresses, props, etc.

Here is an example of a book video trailer solutions for a self-publishing authors that we also distributed to a wide variety of social and video networking sites.

60-Second Book Trailer


It’s easy. Regardless of whether you are self publishing with Outskirts Press or not, you can conveniently and securely order the book video trailer by clicking the big green button. We handle everything!

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