Outskirts Press has just added a co-op advertising option to its marketing arsenal that allows authors to inexpensively target 80,000 booksellers, publishers, librarians, wholesalers, distributors and agents with news of their book through the powerful and influential Publishers Weekly.
April 26, 2011 – Denver, CO – Outskirts Press, the fastest growing self-publishing and book marketing company, announced today its Co-op Advertising Program in Publishers Weekly for participating authors. This new marketing option allows authors a way to place their books before 80,000 opinion leaders in the publishing world through Publishers Weekly at a fraction of the cost they would have to pay to run a full color ad of their own.
The internationally renowned Publishers Weekly is the premiere publication serving all those involved in the creation, production, marketing and sales of the written word in book, audio, video and electronic formats. In business for over one hundred and thirty-eight years, they regularly publish influential industry announcements, ground breaking retail news, exclusive author interviews and special supplements covering printing and publishing activities.
Publishers Weekly is the publishing world’s bible and their audience is a who’s who of the most influential in the world of words: booksellers, publishers, public libraries and public library systems, college and university libraries, authors and writers, literary and rights agents, and print, film and broad media personnel.
“To be able to place a book right under the eyes of such influential people at such a minimal cost is an opportunity we’re proud to be able to offer our authors through this new Co-op Advertising Program,” said Outskirts Press Director of Author Support Kelly Schuknecht.
Authors marketing their books through the Co-op Advertising Program can secure premium, full color exposure for a minimal amount of money. Each book will occupy a 2” x 2.5” space (example below) within a full color, full page ad along with eleven other Outskirts authors. The book’s ad space includes a full color image of the book, an abbreviated synopsis, its ISBN and its retail price along with all the retail and wholesale ordering information necessary to purchase a copy or copies of the book.
Publishers Weekly issues come out on a weekly basis and reservations for the Co-op Advertising Program are filled by Outskirts Press on a first come, first served basis. Published authors can reserve their space from within their publishing center at http://goo.gl/Kv0Yd.
Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control. www.outskirtspress.com.
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Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134
BONUS! Reserve your space in the Publishers Weekly Co-op Ad by Friday, April 29 and save 10% using promo code PWCA25!