Well-written marketing copy is vital to capturing the imaginations of prospective readers. However, writing to appeal to calculating, non-human search engines is more complex than putting together frilly words artistically. Search engines don’t react emotionally to riveting copy; they discover relevant content based on complex algorithms.

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The Outskirts Press staff spends a great deal of time around books and understands what entices readers to buy. Additionally, the staff of professional marketers is knowledgeable about how to use search engine optimization (SEO) – a technique that flummoxes even the best authors – to attract more readers to the appropriate sales page. With Amazon Listing Optimization authors receive:

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